How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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All About Change
1 Gene Baur: Confronting the Morality of Factory Farming 28:16
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LikedGene Baur is the founder of Farm Sanctuary, a place of rescue, refuge, and adoption for hundreds of farm animals each year. Farm Sanctuary shelters enable visitors to connect with farm animals as emotional, intelligent individuals. Gene has also led campaigns to change laws about animal treatment and taken undercover photographs of farms, stockyards, and slaughterhouses, documenting deplorable conditions. His pictures and videos exposing factory farming cruelties have aired nationally and internationally, educating millions about the plight of modern farm animals, and his rescue work inspired an international farm sanctuary movement. Once called “the conscience of the food movement” by Time magazine, Gene walks the walk and talks the talk when it comes to food and animal rights. Jay and Gene discuss the political and cultural steps that will bring about the end of factory farming and a healthier approach to animals and food. Today's episode was produced by Tani Levitt and Mijon Zulu. To check out more episodes or to learn more about the show, you can visit our website Allaboutchangepodcast.com. If you like our show, spread the word, tell a friend or family member, or leave us a review on your favorite podcasting app. We really appreciate it. All About Change is produced by the Ruderman Family Foundation. Episode Chapters 0:00 Intro 1:05 The state of veganism 6:18 Cultural shifts around factory farming and veganism 14:58 Gene’s three paths of activism 17:44 Gene’s legislative successes 22:25 Accepting people where they are in their journeys 25:36 Thank you and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
Ecommerce Expert Lena Moriarty: Navigating AI and Personalization at eTail
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Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords to drive meaningful growth through technology innovation.
As North America's premier ecommerce event for over 25 years, eTail brings together retail innovators and technology leaders to shape the future of digital retail. Their upcoming Palm Springs 2025 event features 300+ speakers across 21 customizable tracks—from AI implementation to social commerce—delivering actionable insights and innovative strategies for the evolving retail landscape.
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ShareManage episode 467437687 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords to drive meaningful growth through technology innovation.
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- From AI theory to practice: How retailers are partnering with tech innovators for real results
- Why customer experience rivals conversion as 'king' in 2025
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The Ecommerce Toolbox: Expert Perspectives
1 Trailblazing Marketing: Balancing Outdoor Heritage with Digital Innovation with Jane Smith 21:18
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Play Later Play Later Lists Like LikedIn this episode, Jane Smith , VP of Marketing at Merrell, joins host Kailin Noivo to unpack how one of the world’s leading outdoor brands is balancing its 40+ year heritage with modern marketing innovation. Jane shares how Merrell is integrating sustainability into the heart of its brand narrative, building community-first campaigns, and navigating disruptive shifts like AI-powered search and the rise of gorpcore culture. She also dives into lessons from global expansion, partnerships with brands like Jeep, and why authenticity remains the ultimate growth driver. If you’re a brand builder trying to stay relevant without losing your roots, this conversation is for you What You’ll Learn Why authentic community still outperforms channels and algorithms. How collaborations like Jeep boosted brand heat—and what happens when they miss. The role of organic, human-created content in surviving AI-powered search. How Merrell’s “key city” strategy drives global expansion. Why sustainability and heritage storytelling matter more than ever in modern marketing. Lessons from moving from agency to brand side and building unified campaigns across categories. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 The Silent Killers of Performance (and How to Fix Them) 18:35
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Play Later Play Later Lists Like LikedIn this episode of The Ecommerce Toolbox: Expert Perspectives, Matt Ezyk , Senior Director of Engineering, Ecommerce at Hanna Andersson, shares how heritage brands can modernize ecommerce platforms without sacrificing reliability, performance, or customer experience. Matt reveals the “silent killers” that quietly erode site conversion, from friction-filled checkout flows to cross-team misalignment, and how he’s tackling them through selective modernization, API-first architecture, and a disciplined focus on site speed. He also cuts through the AI hype, explaining why clean, connected customer data is the non-negotiable foundation for any meaningful AI adoption. If you want to drive ecommerce growth while keeping your tech stack stable and your customer experience intact, you’ll want to hear this conversation. What You’ll Learn The hidden issues that quietly kill ecommerce performance and how to fix them Why selective modernization reduces risk and delivers faster wins How API-first, microservices-based architecture future-proofs your platform Why clean, connected data is the key to AI success How to align engineering, marketing, and CX to boost conversion How to prepare for the impact of conversational AI search on product discovery To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Loyalty Beyond Discounts: Building Emotional Connections That Last with Nate Kennedy 18:21
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Play Later Play Later Lists Like LikedIn this episode, Nate Kennedy , former VP of Global Brand Marketing at Horizon Hobby, joins host Kailin Noivo to dig deep into the future of loyalty programs and what most brands are still getting wrong. Nate shares lessons from two decades in ecommerce, from building Select Blinds into a DTC success story to leading Horizon Hobby’s marketing evolution. He unpacks how discount-heavy programs create unintentional class divides, why emotional and experiential rewards resonate more with Gen Z and millennials, and how brands can design loyalty systems that actually make customers want to stick around. If you’re rethinking your loyalty strategy or looking to deepen emotional connection with your customers, this episode is for you. What You’ll Learn Why tiered loyalty programs often backfire (and how to fix them). How experiential rewards outperform discounts for modern consumers. The “class divide” mistake Horizon Hobby stumbled into and corrected. Why engagement metrics are the true loyalty health check. The future of loyalty in a world of digital wallets and one-tap checkout. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 When Reliability Is Revenue: Building High-Performing Digital Commerce at 35,000 Feet 18:01
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Play Later Play Later Lists Like LikedIn this episode of The Ecommerce Toolbox: Expert Perspectives , Jacob Maloney , former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air. Jacob breaks down how he led digital across all consumer touchpoints, web, mobile, and airport kiosks, where reliability is directly tied to revenue, and conversion is impacted by everything from UI to API latency. He shares how small UX changes drove massive membership gains, why balancing ancillary revenue with customer trust matters, and how to modernise legacy stacks without grounding the business. If you're operating in a high-stakes, heavily regulated industry or simply want to build better under pressure, this episode is for you. What You’ll Learn Why digital reliability directly impacts revenue in aviation How small UX changes delivered over 60% uplift in membership signups How to balance short-term revenue with long-term customer trust What “poor man’s A/B testing” looks like and why it worked How to navigate legacy systems and build resilient and scalable tech To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Stop the Bleed: Where Ecommerce Sites Lose Revenue (And How to Fix It) with Matthew Lawson 17:26
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Play Later Play Later Lists Like LikedIn this episode, Matthew Lawson , Chief Digital Officer at Ribble Cycles, joins host Kailin Noivo to reveal how the UK’s leading premium DTC cycling brand turned platform performance into a revenue driver. Matthew unpacks how his team rebuilt Ribble’s ecommerce stack without disruption, why speed still wins in high-AOV categories, and where brands are unknowingly leaking revenue through poor site performance and disjointed systems. From stealth upgrades to embedded AI, Matthew shares the playbook behind building a culture of commercial clarity where tech, marketing, and operations move together to drive results. If you’re scaling an ecommerce business and want to stop the silent revenue bleed, this episode is for you. What You’ll Learn Why most ecommerce brands are losing revenue in ways they can’t see How Ribble Cycles scaled site performance without a disruptive replatform Where stealth projects outperform silver bullets How AI is quietly powering faster, more empowered teams Why cross-functional autonomy is key to commercial growth To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Trailblazing Outdoor Commerce: Amanda Carroo on Innovation & Sustainability at Fjällräven 18:45
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Play Later Play Later Lists Like LikedIn this episode, Amanda Carroo, Global Director of Digital (Americas) at Fjällräven, joins host Kailin Noivo to unpack how the iconic Swedish outdoor brand is modernizing its ecommerce experience without losing sight of its roots. Amanda shares how her team blends heritage with innovation to build omnichannel strategies, regionalized experiences, and white-glove ecommerce journeys that reflect the brand’s commitment to sustainability and repairability. From loyalty programs and CRM upgrades to elevating product storytelling and building cross-functional teams, she offers a clear look at how ecommerce can power long-term value, not just short-term sales. If you’re navigating legacy platforms, scaling digital experience, or trying to connect purpose with performance, this episode is for you. What You’ll Learn How Fjällräven brings its sustainability mission to life through digital channels Why platform evolution starts with team alignment and cross-functional strategy How CRM upgrades and loyalty programs support personalization at scale What white-glove ecommerce looks like for a heritage outdoor brand How ecommerce plays a key role in advancing circularity and long-term value To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Inside H1 2025: Ecommerce Trends, AI Shifts, and What’s Coming Next 11:37
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Play Later Play Later Lists Like LikedIn this solo episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo breaks down the key trends, challenges, and wins from the first half of 2025. From the quiet rise of AI in internal operations to growing return fatigue and shifting SEO strategies, Kailin shares sharp insights to help ecommerce leaders prepare for what’s ahead. What You’ll Learn How AI is quietly reshaping internal operations in ecommerce Why return fatigue and logistical disruptions are becoming bottom-line issues What consumer demand really looks like heading into H2 Why new projects now demand crystal-clear ROI and CFO alignment How Noibu is evolving from error monitoring to a full revenue-driving platform What ecommerce leaders should watch out for heading into Black Friday To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 2025 Recap: How AI is Powering Ecommerce in 2025 10:09
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Play Later Play Later Lists Like LikedThis isn't just another AI discussion; it's a curated highlight reel of the most practical AI insights from our conversations this year so far on The Ecommerce Toolbox Expert Perspectives. We've compiled game-changing moments from industry leaders who are actually using AI to drive real results in ecommerce. What you'll learn: How to align AI implementation with business objectives, not technology trends Why backend AI applications deliver immediate bottom-line impact The framework for evolving from basic segmentation to AI-powered personalization How to leverage AI for efficiency while maintaining authentic human connections Practical approaches to automating workflows without losing control Why combining AI tools with human expertise creates the most effective results To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 From Monolith to MACH: Inside Harry Rosen’s Digital Rebuild With Tovi Heilbronn 19:10
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Play Later Play Later Lists Like LikedToday, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age. If you’re navigating legacy systems, struggling to align business and tech, or trying to scale without drowning in tech debt, this episode is a masterclass in doing it right the first time and maintaining it for the long haul. Tovi also shares why the real value of transformation starts before a single line of code is written, and how upstream strategy can make or break your velocity. What You’ll Learn Why Harry Rosen ditched its monolith for a MACH stack and how they got buy-in How clienteling went digital with the Herringbone app The underestimated ROI of well-managed tech debt How to align IT and business teams during high-stakes transformation What Tovi sees as the next gap in digital consulting To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo 45:07
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Play Later Play Later Lists Like LikedWe’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu. Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance. What You’ll Learn: Why trust is the most important KPI in grocery ecommerce and how to earn it weekly How Carrefour tracks loyalty, churn, and NPS to gauge digital performance How AI helps detect hidden issues before they cause customer drop-off Why resolving bugs in staging is 1,000x cheaper than in production The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams How Carrefour uses AI and automation to manage releases, QA, and site health Why missing product images can silently tank SEO and conversions How Carrefour balances performance across both mobile app and web To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 The Key Strategy Behind BigCommerce’s B2B Pivot and Composable Transformation, with CEO Travis Hess 32:04
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Play Later Play Later Lists Like LikedToday, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leading change in a public SaaS environment. He shares the mindset required to execute the high-stakes transformation, why serving everyone is a trap, and how clarity, optionality, and organizational agility power long-term success. Tune in for actionable insights on composable commerce, AI-driven productivity, and what it takes to lead through complexity at scale. This conversation arrives at a pivotal moment: BigCommerce is announcing discussions to expand its commercial partnership with Noibu. The proposed integration would streamline how merchants detect and resolve revenue-impacting issues, enabling faster innovation and frictionless performance monitoring — all without complex contracting or integration delays. What You’ll Learn Why BigCommerce is narrowing focus instead of chasing the full market How to lead complex change in a publicly traded SaaS company What makes B2B ecommerce ripe for disruption The difference between flexibility and chaos in composable commerce How Travis applies lessons from Accenture and agency life to platform leadership Where AI fits into BigCommerce’s internal ops and product strategy To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 The Secret to Replatforming Without Breaking the Brand, with Brit Tucker VP of Product Technology & CX at Society6 24:50
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Play Later Play Later Lists Like LikedToday, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shares the mindset required to lead complex digital transformations, why listening to customers matters more than brand messaging, and how a culture of experimentation drives sustainable growth. Tune in for actionable insights on building cross-functional alignment, optimizing tech investments, and scaling ecommerce through real customer understanding. What You’ll Learn Why Society6 rebranded its business model, not just its site The hidden danger of chasing short-term wins in ecommerce How to structure replatforming goals so they don’t become a silver bullet trap Why experimentation isn’t optional and how to scale it cross-functionally How CX, product, and tech can unify under one leadership vision What the rise of creators means for home decor and DTC brands To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Rebrand or Replatform? Why Doing Both at Once Can Break Your Ecommerce Stack 20:27
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Play Later Play Later Lists Like LikedWhat happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills , Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused. What You’ll Learn Why rebrands should never be ego-driven and how to rebrand the right way. The hidden risks of combining a rebrand and replatform How MOO gets physical products into customers’ hands through digital flows Why sample packs and smart mail are still conversion gold The challenge of balancing B2B and B2C experiences on one site How MOO applies AI to internal tooling and customer insights (without losing brand voice) To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune 20:58
20:58 Play Later Play Later Lists Like Liked20:58
Play Later Play Later Lists Like LikedToday, we explore the future of ecommerce infrastructure with Gus Fune , Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce. What You’ll Learn How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls) Why developer experience is critical to executing marketing ideas The real cost of failed third-party platforms, and what to do next Why composable systems help prevent total outages How to think about AI for internal tooling vs. frontend optimization Lessons in data alignment between marketing, product, and engineering To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell’s Playbook 19:03
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Play Later Play Later Lists Like LikedIn this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won’t want to miss this one. What You’ll Learn How to evolve from product-led to lifestyle-led ecommerce Why bottom-line obsession drives smarter growth Lessons from APAC on speed, creators, and live shopping How to use GenAI to scale personalization and performance creative The importance of cost controls in performance marketing Why in-platform ROAS is no longer the north star metric To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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