Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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‘Stunts dumb down PR’
Manage episode 489497517 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
With Cannes Festival of Creativity , PRWeek speaks with a creative director about the value of industry awards, and how the rivalry between PR and advertising has evolved.
This week on Beyond the Noise, we hear from Ottilie Ross, creative director at PR agency Mischief.
Ross – who also has experience at The Romans, Halpern and Milk & Honey – shares her view on whether industry accolades actually matter, and which recent work she thinks is award-worthy.
Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Speaking to PRWeek UK editor John Harrington and journalist Evie Barrett, Ross shares her view on how advertising is evolving to compete with PR, and how the UK’s creativity compares to that of other markets.
She also reveals Mischief’s approach to boosting creativity when it comes to clients issuing mundane briefs, and discusses which PR tropes she’d like to see the back of.
Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival.
Hosted on Acast. See acast.com/privacy for more information.
198 episodes
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Manage episode 489497517 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
With Cannes Festival of Creativity , PRWeek speaks with a creative director about the value of industry awards, and how the rivalry between PR and advertising has evolved.
This week on Beyond the Noise, we hear from Ottilie Ross, creative director at PR agency Mischief.
Ross – who also has experience at The Romans, Halpern and Milk & Honey – shares her view on whether industry accolades actually matter, and which recent work she thinks is award-worthy.
Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Speaking to PRWeek UK editor John Harrington and journalist Evie Barrett, Ross shares her view on how advertising is evolving to compete with PR, and how the UK’s creativity compares to that of other markets.
She also reveals Mischief’s approach to boosting creativity when it comes to clients issuing mundane briefs, and discusses which PR tropes she’d like to see the back of.
Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival.
Hosted on Acast. See acast.com/privacy for more information.
198 episodes
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Similar to Beyond the Noise - the PRWeek podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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