Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small
Manage episode 489699978 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned through authentic engagement, reciprocal value and experiences that resonate on both functional and emotional levels. Lenovo, a global technology powerhouse, exemplifies this philosophy with its customer-centric initiatives, including the award-winning Evolve Small program and the My Lenovo Rewards platform.
In a recent conversation with Loyalty360, Jamie Linville, Digital and Brand Senior Manager at Lenovo, shared insights into how the company approaches loyalty, the evolution of its programs and the balance between technology and humanity in customer engagement.
Chapters
1. Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small (00:00:00)
2. Introduction to Lenovo's Customer Loyalty (00:00:03)
3. Jamie Linville's Marketing Journey (00:03:08)
4. Industry Trends and Challenges (00:06:09)
5. Customer Loyalty Strategy and Programs (00:12:06)
6. The Evolve Small Initiative (00:17:43)
7. Program Successes and Final Thoughts (00:26:49)
452 episodes
Share
Manage episode 489699978 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned through authentic engagement, reciprocal value and experiences that resonate on both functional and emotional levels. Lenovo, a global technology powerhouse, exemplifies this philosophy with its customer-centric initiatives, including the award-winning Evolve Small program and the My Lenovo Rewards platform.
In a recent conversation with Loyalty360, Jamie Linville, Digital and Brand Senior Manager at Lenovo, shared insights into how the company approaches loyalty, the evolution of its programs and the balance between technology and humanity in customer engagement.
Chapters
1. Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small (00:00:00)
2. Introduction to Lenovo's Customer Loyalty (00:00:03)
3. Jamie Linville's Marketing Journey (00:03:08)
4. Industry Trends and Challenges (00:06:09)
5. Customer Loyalty Strategy and Programs (00:12:06)
6. The Evolve Small Initiative (00:17:43)
7. Program Successes and Final Thoughts (00:26:49)
452 episodes
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Similar to Leaders in Customer Loyalty, Powered by Loyalty360
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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continue reading
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continue reading
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