88. How to Use SEO to Grow Your Sourdough Microbakery

The Bread Winner Podcast

If SEO makes your eyes glaze over, you're not alone. But here's the truth—if you're running a sourdough microbakery, especially from home, local SEO can be one of the simplest and most effective tools for helping your community find you. In this episode, I’m breaking it all down in a way that feels doable, not overwhelming. I'm sharing the exact steps I’ve researched and implemented to help make it easier for people searching phrases like “sourdough near me” or “local bread pickup” actually find your business—without needing a full website or hours of tech know-how.

Together, we walk through six practical SEO strategies you can start using today, whether you're baking for porch pickup or prepping for a local market. From claiming your Google Business Profile to optimizing your Instagram bio with local keywords, these tips will help boost your visibility online and connect you with the people who are already searching for exactly what you offer. This episode is all about keeping things simple, clear, and sustainable—so you can keep growing without burning out.

Resources:

• Join my email list here: https://carolinebower.myflodesk.com/newsletter
• Join the Bread Winner Network: www.carolinebower.com/bwnetwork
• Follow me on Instagram for more microbakery tips: @carolinebower_sourdough
• Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
• Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!