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It Starts With a Prompt. It Ends With a Point of View: How to Create Great Copy

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Manage episode 489892168 series 3562223
Content provided by Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The robots can write. That’s not the problem. The problem is they can’t sound like you. And if your content doesn’t sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where prompts meet point of view, sales teams drop blog ideas into Slack, and marketers try to rank on Google without losing their soul. Carlos and Shelly peel back the curtain on how real teams build content that says something. From “make sure this ranks” to “make sure this matters.” Because in the end, content isn’t a deliverable. It’s a handshake. And if it doesn’t feel human, it won’t land.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 489892168 series 3562223
Content provided by Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The robots can write. That’s not the problem. The problem is they can’t sound like you. And if your content doesn’t sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where prompts meet point of view, sales teams drop blog ideas into Slack, and marketers try to rank on Google without losing their soul. Carlos and Shelly peel back the curtain on how real teams build content that says something. From “make sure this ranks” to “make sure this matters.” Because in the end, content isn’t a deliverable. It’s a handshake. And if it doesn’t feel human, it won’t land.

  continue reading

38 episodes

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