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Megapanel: can you trust your growth data?
Manage episode 490661487 series 3236021
Can you trust your growth data?
Bottom line … can you trust the data you use to grow?
This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook.
We're here to answer a critically important question
- When Meta says you got 20,000 installs ... can you trust it?
- When Google says that … can you?
- How about TikTok?
- Or any other partner?
We’re not talking about deliberate deception of course
We’re talking about modeling
- AEM
- ADC
- The new ICM on Google
Is it accurate?
Because the problem we’re seeing is that
There are massive discrepancies
- Between ad network data
- App Store Connect
- SKAN
- First-party data
- MMP data?
We’re going to dive into this today and solve it (!!!) with the help of some very special guests.
- Hannah Parvaz
- App marketer of the year
- Leads Aperture agency
- Sara el Bachri
- Sara is a gaming growth consultant
- Former Gameloft UA manager
- Leads SHAMSCO, her agency
- David Vargas
- UA consultant
- UA manager for Splitmetrics
- Partnership manager for Acorns
- Eran Friedman
- Cofounder and CTO at Singular
- Serial entrepreneur
- Eran is a very unusual CTO … he is talking to customers in person, live, or on Slack basically every single day, so he's super in tune with what's going on ...
168 episodes
Manage episode 490661487 series 3236021
Can you trust your growth data?
Bottom line … can you trust the data you use to grow?
This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook.
We're here to answer a critically important question
- When Meta says you got 20,000 installs ... can you trust it?
- When Google says that … can you?
- How about TikTok?
- Or any other partner?
We’re not talking about deliberate deception of course
We’re talking about modeling
- AEM
- ADC
- The new ICM on Google
Is it accurate?
Because the problem we’re seeing is that
There are massive discrepancies
- Between ad network data
- App Store Connect
- SKAN
- First-party data
- MMP data?
We’re going to dive into this today and solve it (!!!) with the help of some very special guests.
- Hannah Parvaz
- App marketer of the year
- Leads Aperture agency
- Sara el Bachri
- Sara is a gaming growth consultant
- Former Gameloft UA manager
- Leads SHAMSCO, her agency
- David Vargas
- UA consultant
- UA manager for Splitmetrics
- Partnership manager for Acorns
- Eran Friedman
- Cofounder and CTO at Singular
- Serial entrepreneur
- Eran is a very unusual CTO … he is talking to customers in person, live, or on Slack basically every single day, so he's super in tune with what's going on ...
168 episodes
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