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The New Rules of Customer Experience—And Why Dealers Must Pay Attention with Steven van Belleghem
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In this episode, my guest is Steven van Belleghem, a globally recognised expert in customer experience and the impact of technology on business. He’s the author of several bestsellers, including When Digital Becomes Human, Customers the Day After Tomorrow, and The Offer You Can’t Refuse. Through his work with Nexxworks, Steven helps leading brands figure out how to stay relevant in a world that’s changing faster than most can keep up.
We get into the real story behind AI’s impact on customer behavior—and why many businesses are focusing on the wrong side of the AI revolution. Steven makes it clear: it’s not just about backend efficiency. It’s about how your customers are already using AI to search, decide, and buy in ways most businesses aren’t even seeing.
In this episode, you’ll learn:
- How AI is quietly raising the bar for what customers expect
- Why focusing only on internal AI projects could make your dealership invisible
- Why word of mouth and customer reviews are more critical than ever
- What car dealers can start doing today to build customer experiences that people actually talk about
Steven also shares a personal story that shows just how quickly a dealership can lose a lifetime of business by missing one key moment.
This conversation is packed with insights you can start applying right away. If you want to know how to keep winning customers in an AI-first world, this episode is for you.
There’s a lot in here to think about—and plenty you can start applying right now.
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