Little Spoon - How to Build a Brand Parents' Trust

The Story of a Brand

As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today’s modern parent.

I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how they’re not just reinventing kids’ nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency.

In this episode, we delve into how Little Spoon evolved from a fresh baby food concept into a comprehensive platform that supports children through every life stage. Ben and Angela opened up about the power of content and community, why innovation is never one-size-fits-all, and how they’ve balanced growth with a clear-eyed commitment to mission-driven impact.

Here are a few highlights from our conversation:

* How Little Spoon used DTC to unlock deep consumer insights—and turn them into innovation

* The role of education and content in building trust with millennial parents

* Expanding product lines while staying laser-focused on ingredient quality

* Why every piece of the business, from packaging to partnerships, is built for scale and emotional connection

* Their perspective on what it takes to truly grow with your customer, not just sell to them

Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode to learn how this duo is rewriting the playbook on family nutrition—and what every brand can learn from their approach.

For more on Little Spoon, visit: https://www.littlespoon.com/

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