BloomNation - Empowering Local Florist and Their Customers

The Story of a Brand

What happens when you mix a deep love for small business with the drive to shake up an outdated industry? You get BloomNation.

In this episode, I sat down with Farbod Shoraka, Co-founder & CEO of BloomNation, to talk about how a few powerful insights—and one unforgettable lunch—led to the creation of a platform that empowers thousands of florists and small business owners across the U.S.

We delve into how BloomNation evolved from a simple idea into a nationwide software solution that enables independent florists to thrive in the e-commerce landscape. Farbod opens up about his personal motivations, lessons learned during the pandemic, and how his company is helping preserve the soul of small businesses while building for long-term resilience.

Here are some key moments from the episode:

* How Farbod’s father’s unwavering support helped him leave finance to launch his first startup

* The early insight that disrupted the floral industry—and why removing the middleman mattered

* How the pandemic became a tipping point for small business digital adoption

* The strategy behind BloomNation’s evolution into Promenade and their recent UK expansion

* Farbod’s no-BS advice for founders: “Don’t listen to anyone. Carve your own path.”

Join me, Ramon Vela, in listening to the episode and hear how one founder is creating meaningful impact—one bouquet, one order, and one small business at a time.

For more on BloomNation, visit: https://www.bloomnation.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.