1 Commerce - How to Win at Omnichannel Without Losing Your Mind

The Story of a Brand

In this episode, I had a powerful and insightful conversation with Eric Kasper, the founder of 1 Commerce. Eric isn’t just building another ecommerce platform—he’s building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face.

We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support.

What stood out to me most is Eric’s unique mix of humility and depth. He’s not here to sell a system—he’s here to partner with founders, guide them through complexity, and help them make smarter decisions.

Whether you’re overwhelmed by Amazon, unsure about Walmart, or just trying to manage profitability across retail and DTC, this episode is packed with real talk, proven advice, and actionable strategies.

Here are some key moments from the episode:

* How Eric scaled from a garage to nearly $100M—and what broke it all apart

* Why the way you build matters more than what you build

* The #1 mistake brands make when entering marketplaces (and how to avoid it)

* A real-world case study: going from a $10M Shopify store to 8 retailers and 60% growth

* How 1 Commerce blends software + strategy to help founders sleep better at night

Join me, Ramon Vela, as I listen to the episode and hear how one founder’s experience is now empowering hundreds of others. Whether you’re a DTC brand, B2B company, or omnichannel operator, there’s something in here for you.

For more on 1 Commercet, visit: https://1-commerce.com/story-of-a-brand

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Today’s Sponsors:

1 Commerce: https://1-commerce.com/story-of-a-brand

Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.

They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.

As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper. Visit the link above.