Neuroscience of Marketing with Dr. Matt Johnson Part 1: What is a brand?

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“Marketing is an exchange of value between company and consumer“

Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer.

During Part 1 of our discussion we explore:

• What is marketing?
• Identifying unmet needs in the marketplace
• Collecting data
• Assimilating that back to your brand and delivering it to your consumers
• What is a brand? And where does it live?
• The impact of the brand is in the minds of the consumers
• What gives a brand power
• The importance of how you make the consumer feel
• How to find more of your ideal clients
• Not limiting your market before your brand is established

You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help.

And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging.

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog

Get Matt’s books Blindsight and Branding that Means Business

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/