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Rewriting the Vendor–Dealer Playbook with Jade Terreberry
Manage episode 491030797 series 3373437
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Jade Terreberry brings her data-driven hustle and people-first mindset to the table.
The Auto Collabs crew sits down with Jade Terreberry—formerly of commercial real estate lending and dealership operations, now leading analytics and insights at Cox Automotive. With her roots planted firmly in the car world (thanks to a dad who spent 40 years winning national Honda sales contests), Jade shares how her love for data and love for people collided to shape her journey back into automotive. She’s a natural mixer of entrepreneurial instinct and analytic rigor.
Jade dives into how dealers and partners can lead through innovation—and why transparency and communication are non-negotiable. She’s all about closing blind spots in dealership decision-making with multi-touch attribution, geolocation, audience segmentation, and real-time feedback loops. Expect big wins in aligning technology with human trust, stretching the meaning of “partnership,” and testing iteratively rather than repeating old mistakes.
🕒 Takeaways
0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo
2:48 Jade’s dealership DNA story – Growing up in a Honda shop, learning negotiation at age 7, then shifting to real estate/finance before finding her way back into cars.
7:41 From traditional sales to data-driven marketing – How owning a business taught her that decision-making by data, not gut, is key—and why the box’s always moving.
11:53 Vendor–dealer collaboration – “Relationships work because you make each other better,” Jade explains how industry partners should act as strategic extensions with shared goals and trust.
20:31 Innovating with audience segmentation & analytics – Jade outlines how Cox uses tech to “close blind spots” in spend, performance, and funnel activation in real time.
24:37 Passion & leadership DNA – Her rallying cry for auto: love people, test often, allow risk, develop innate DNA talent, and never make the same mistake twice.
Connect with Jade Terreberry at https://www.linkedin.com/in/jade-terreberry-596092104/
Learn more about Cox Automotive at https://www.coxautoinc.com
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