The Physical Inbox: Why Direct Mail Still Works in a Digital World

Rooted in Retail

Think direct mail is dead? Think again. In this episode, we sit down with David, a seasoned direct mail expert who’s helped businesses of all sizes use physical marketing to drive real results. David shares how traditional mail is making a comeback—and how you can use it to stand out in a noisy digital landscape.

From building smarter (not bigger) mailing lists to launching your first campaign on a $500 budget, you’ll get practical, no-fluff advice for turning mail into a powerful marketing channel. David also breaks down whether direct mail works best solo or when paired with email—and the answer might surprise you.

This episode is your beginner-friendly guide to using the physical inbox to reconnect with your audience in a more meaningful, memorable way.

[6:30] Why direct mail deserves a spot in your marketing plan today
[17:24] The real reason their newsletter list is intentionally small
[20:18] A great starting point if you’re new to direct mail
[23:38] Does physical mail work better with email—or on its own?
[26:52] How to launch a solid direct mail strategy with just $500

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Chapters

1. The Physical Inbox: Why Direct Mail Still Works in a Digital World (00:00:00)

2. Why direct mail deserves a spot in your marketing plan today
 (00:06:30)

3. The real reason their newsletter list is intentionally small
 (00:17:24)

4. A great starting point if you’re new to direct mail (00:20:18)

5. Does physical mail work better with email—or on its own? (00:23:38)

6. How to launch a solid direct mail strategy with just $500 (00:26:52)