Ep86: Lyuda Ksenych: Turning a Broken Industry Into a Trusted Service

Your Business – Your Next Level

In this powerful episode of Your Business, Your Next Level, host Eunicia Peret welcomes Lyuda Ksenych, founder and CEO of H2H Movers and Movers Accelerated Growth and Innovation Consulting. Lyuda shares her remarkable journey from arriving in the U.S. with only $400 to building a multi eight-figure business in one of the most notoriously challenging industries—moving and relocation. She dives into the foundational mindset shifts that fueled her success, the gritty realities of operating in a male-dominated field, and how she’s helping elevate the entire moving industry by professionalizing operations and reshaping its reputation.

Key Takeaways:

Mindset by Me, Not to Me: Shifting from a victim mentality to a leadership mindset was the foundation of Lyuda’s business growth.

Know Your Numbers: Underpricing services nearly cost her business its sustainability—clarity on financial goals changed everything.

Add Value, Then Raise Prices: Higher pricing demands stronger value delivery—and consumers respect what they invest in.

Protect Your Business: Clear client communication, legal safeguards, and proactive customer service systems are essential for avoiding disputes.

Know Your Why: True success comes when your business goals align with personal fulfillment—and that starts with understanding your deepest motivators.

Timeline Summary:

[00:01:00] Lyuda shares her immigration story and how she got started in the moving industry with only $400.

[00:03:00] The origin of H2H Movers and the unexpected path to business ownership.

[00:06:00] Problems within the moving industry and her mission to raise professional standards.

[00:10:00] Advice for consumers on choosing legitimate, trustworthy moving companies.

[00:14:00] State-by-state regulation differences and why Illinois is especially strict.

[00:15:00] The "to me" vs. "by me" mindset and how it changed her business trajectory.

[00:17:00] What it’s like to be a female CEO in a male-dominated field—and how she earned respect.

[00:22:00] Systems and communication that protect moving companies from financial abuse.

[00:26:00] How real-time check-ins with customers prevent poor outcomes before they escalate.

[00:27:00] The cost of undercharging—and how clarity on your financial destination shapes pricing.

[00:32:00] Lyuda’s final message on knowing your “why” and how it drives both fulfillment and success.

Links & Resources:

https://www.linkedin.com/company/h2h-movers-inc/