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Ep85: Cristina Crays: From Burnout to Breakthrough—Leading With Faith and Clarity
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In this episode of Your Business Your Next Level, I sit down with Cristina Crays, co-founder and COO of Elam Leadership Institute. Cristina’s journey—from quitting a high-paying job to building a purpose-driven organization—offers powerful lessons in faith, clarity, and resilience.
We talk about what happens when you let go of safety and step fully into your calling, why so many leaders struggle with identity, and how Cristina helps entrepreneurs and executives rediscover who they are beyond what they do. She shares her raw story of burnout, rebuilding, and choosing trust over control, and we explore how Elam’s coaching process combines business acumen with inner transformation. If you’re in a season of transition or craving deeper alignment between who you are and what you do—this episode is for you.
Key Takeaways:
Identity Isn’t Your Job Title: Cristina explains how so many leaders feel lost when their performance-based identity starts to crumble—and what to do about it.
Clarity Comes From Trust, Not Control: Her own story shows how letting go of the plan can open the door to something greater.
Coaching Must Go Deeper Than Strategy: Elam’s work blends tactical growth with heart-level change—because lasting transformation starts from within.
Faith and Business Aren’t Separate: Cristina believes alignment, purpose, and spiritual health are essential parts of building a sustainable business.
Rest Is Productive: Burnout doesn’t come from hard work—it comes from misalignment. Leaders need time to reflect, reset, and recalibrate.
Timeline Summary:
[00:00] - Cristina’s story: walking away from a secure job to pursue something bigger
[03:00] - Facing burnout and realizing something needed to change
[05:00] - The moment she chose faith over fear—and how everything shifted
[07:00] - Why many leaders struggle with identity, control, and false success
[09:00] - How Elam Leadership helps people find clarity and courage
[11:00] - Coaching as a mirror: helping clients rediscover who they are
[13:00] - The power of presence and deep listening in business growth
[15:00] - Integrating faith, values, and purpose into strategy
[17:00] - What real rest looks like for high achievers
[19:00] - Final words for leaders feeling stuck, burned out, or misaligned
Links & Resources:
https://www.linkedin.com/in/cristina-crays-95452811/
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