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Should you build separate teams for traditional vs AI search?
Manage episode 492119955 series 2427082
Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the significant overlap in fundamentals means these functions will inevitably merge back together. Lax compares this to the relationship between content and technical SEO, emphasizing that while resources may be divided, the teams must work in lockstep rather than as isolated units.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1582 episodes
Should you build separate teams for traditional vs AI search?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 492119955 series 2427082
Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the significant overlap in fundamentals means these functions will inevitably merge back together. Lax compares this to the relationship between content and technical SEO, emphasizing that while resources may be divided, the teams must work in lockstep rather than as isolated units.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1582 episodes
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