From $10K to Premium Practice Brand — with George Bitar, MD (Ep. 317)

Beauty and the Biz

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss going from a $10K loan to building a premium practice brand..

Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

From $10K to Premium Practice Brand

Indeed, maybe you’re building your practice with grit and duct tape. Fortunately, you’re not alone.

Specifically, this week, on "Beauty and the Biz," I interviewed Dr. George Bitar.

Furthermore, he is a board-certified plastic surgeon who grew up in war-torn Lebanon. Remarkably, starting with only $10,000 and a single exam room, Dr. Bitar built one of Virginia’s most respected plastic surgery brands.

To summarize, today, his premium practice includes:

• First, a 6,500-square-foot surgery center with two operating rooms and in-house anesthesia

• Second, a 3,500-square-foot medspa and wellness center

• Third, more than 25 team members across two locations

Interestingly, during our conversation, we discussed the leadership and business choices that fueled his growth, including:

• Primarily, why he turns away 25% of consultations to protect his brand

• Additionally, how he builds loyalty by promoting from within

• Moreover, why every hire must be unanimously approved by his leadership team

• Finally, what tasks he delegates and what he keeps under his control

Ultimately, if you want to grow your practice without losing your values or peace of mind, this episode is a must-listen.

P.S. You don’t need more leads — you need better conversions.

Importantly, our three-part Summer Accelerator will teach your team how to turn more calls and consults into booked surgeries. Specifically, no discounting or extra stress required.

[Grab the special offer before it disappears.]

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

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Visit Dr. Bitar's website

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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