Hiya Health - No Sugar, No Dyes, No Compromises

The Story of a Brand

In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children.

Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children’s supplement space.

What I love most about this conversation is how Darren and his team go beyond just building a better vitamin—they’re building moments between parents and kids. From personalized bottles to thoughtful monthly games, Hiya makes health a shared experience.

We also discuss entrepreneurship, scaling with intention, and what it takes to build a profitable, bootstrapped brand that recently sold a majority stake for $260 million, all while staying true to its mission.

Here are a few highlights from our conversation:

* How a gummy vitamin full of sugar sparked the idea for Hiya Health

* Why every Hiya product is obsessively formulated with both kids and parents in mind

* The secret to building a best-in-class DTC subscription business with no outside capital

* How experiences—like decorating bottles and sending monthly games—deepen brand loyalty

* Why authenticity, not gimmicks, is the key to long-term consumer trust

Join me, Ramon Vela, as I listen to the episode and discover how Hiya Health is creating healthier habits and happier moments—one chewable at a time. If you’re a parent, founder, or just someone who believes in thoughtful innovation, this one’s for you.

For more on Hiya Health, visit: https://hiyahealth.com/

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