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Google Ads Audit Process: How To Make Every Dollar Count With Google Ads!
Manage episode 492567650 series 3644856
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In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Performance Max campaigns. Common mistakes across different industries are also highlighted, underscoring the necessity of expert intervention for optimal Google Ads performance.
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