042: The Secret to Creating a Course You’re Proud to Sell

The Business of Good

You care about making a difference through your business—and the courses you create are part of that mission.

But what happens when something that should feel exciting starts to feel heavy, overwhelming, or misaligned?

In this episode, I’m joined by online course strategist Shannon Boyer to talk about the secret to creating a course you’re actually proud to sell.

Because it’s not just about what you teach. It’s about why you’re teaching it—and how you build it in a way that supports your students and sustains you.

We’ll unpack the biggest mistakes that lead to burnout, why preselling isn’t always the answer, and how to build a course that feels good to run—today, tomorrow, and years down the road.

Whether you’re thinking about creating your first offer or reimagining something that no longer fits, this conversation will help you reconnect with the purpose behind your work—and give yourself permission to do things differently.

WHAT YOU’LL LEARN IN THIS EPISODE:

✅ Why building a course for the wrong reasons leads to overwhelm and resentment
✅ The difference between a course that drains you and one that energizes you
✅ How to realign your course to match your values, strengths, and vision

3 KEY TAKEAWAYS:

1️⃣ Your course should serve you, too. If you’re building from pressure or fear, it will show up in your energy—and your results.
2️⃣ Alignment creates sustainability. The right foundation makes it easier to show up, deliver, and sell without burning out.
3️⃣ You don’t have to follow trends. The best courses are built on clarity, conviction, and service—not “shoulds.”

LINKS MENTIONED:

• Shannon Boyer’s Website
• The Build Lab
• The ART of Online Course Creation Podcast

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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