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How He Gets His Reps on The Sales Floor 2x Faster Than You | Ep. 323 | Kyle Asay

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Manage episode 493640502 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own.

🎙 ACTIONABLE TAKEAWAYS:

  • Know your territory: Teach reps to tier accounts simply (A, B, C) so they focus only on the right targets first.
  • Know your personas: Use real personas (e.g., actual engineers or CFOs) to train reps directly, not just persona cards.
  • Know your stories: Equip reps with customer stories that match problem, size, and industry — start with problem first if you can’t get all three.
  • One thing to do: Update your win announcements (Slack, email, etc.) to include how the win happened (language used, objections handled, insights), not just celebrate it.

KYLE’S PATH TO PRESIDENT’S CLUB:

  • VP of Sales @ LaunchDarkly
  • Sales Leader @ LaunchDarkly
  • Global VP @ LaunchDarkly

RESOURCES DISCUSSED

  continue reading

512 episodes

Artwork
iconShare
 
Manage episode 493640502 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own.

🎙 ACTIONABLE TAKEAWAYS:

  • Know your territory: Teach reps to tier accounts simply (A, B, C) so they focus only on the right targets first.
  • Know your personas: Use real personas (e.g., actual engineers or CFOs) to train reps directly, not just persona cards.
  • Know your stories: Equip reps with customer stories that match problem, size, and industry — start with problem first if you can’t get all three.
  • One thing to do: Update your win announcements (Slack, email, etc.) to include how the win happened (language used, objections handled, insights), not just celebrate it.

KYLE’S PATH TO PRESIDENT’S CLUB:

  • VP of Sales @ LaunchDarkly
  • Sales Leader @ LaunchDarkly
  • Global VP @ LaunchDarkly

RESOURCES DISCUSSED

  continue reading

512 episodes

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