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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Why marketing funnels don't work for B2B and what to do instead
Manage episode 493779176 series 2941560
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Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.
oh and here are the two LinkedIn posts that sparked this conversation:
Resources and links
Alice Widger - Milk It Digital
Antonia Wade - Transforming the B2B Buyer Journey
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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