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Why Random Acts of Marketing Are Destroying Your Business (and What to Do Instead) ...with Michael Buzinski
Manage episode 496249758 series 3543566
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Summary
In this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and the Rule of 26, which outlines three key metrics that can double revenue. The conversation also touches on common pitfalls in marketing, such as random acts of marketing and the misuse of AI, providing actionable takeaways for listeners to enhance their marketing efforts.
Takeaways
- Improving three key metrics can double your revenue.
- Being vague in marketing leads to blending into the noise.
- Focusing on a specific audience makes marketing more efficient.
- The Focus framework helps identify urgent struggles.
- Not all business is good business; align with your core values.
- The Perfectly Profitable Prospect Profile helps eliminate bad leads.
- Increasing traffic, conversions, and revenue per client by 26% doubles revenue.
- Avoid random acts of marketing to maintain a clear strategy.
- AI should be used as a tool, not a replacement for strategy.
- Tracking metrics is essential for managing and improving business performance.
Chapters
00:00 Introduction to Digital Dominance and Buzz's Expertise
03:02 The Importance of Focus in Marketing
05:54 Understanding the Focus Framework
08:57 The Perfectly Profitable Prospect Profile (P3P)
11:56 Identifying and Eliminating Bad Fit Leads
14:56 The Rule of 26: Key Metrics for Revenue Growth
17:52 Common Pitfalls in Marketing Strategies
20:54 Final Thoughts and Actionable Takeaways
Links
https://buzzworthy.biz
https://linkedin.com/in/michaelbuzinski
https://ruleof26.com
Free High-Converting Website Checklist: FroBro.com/Checklist
118 episodes
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