Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, no-fluff strategies designed to help you: Attract more local clients who are ready to buy Boost your online visibility without confusing jargon Build a website and marketi ...
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This podcast is inspired from observing the daily hurdles that the average person encounters - lack of time, attention and clarity. Jeffro designed this podcast to be a bite-size sharing of his views and experiences on personal discovery and performance. His aim to is to help young professionals to find and have better clarity, control in life, productivity at work, and ultimately to achieve personal mastery.
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Bien the Know is food and beverage podcast where we have culinary discussions, provide cooking tips, talk food and wine culture and talk to special guests. Hosted by Bienvenue Restaurant Owner/Chef William Mauk and John Engleman from the Flavors of Northwest Arkansas podcast, this podcast will often color outside the lines!
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Venture beyond traditional personal growth by diving deep into creative processes and transformative thinking with Carl Paoli, Bestselling Author, and Performance-Life Coach.
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This is a real play Dungeons and Dragons 5th edition podcast.
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Is Open Source The Answer To Data Privacy And Flexibility? ...with David Young
22:48
22:48
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22:48Summary In this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effectiveness, flexibility, and privacy advantages over proprietary solutions. David explains how open source tools can empow…
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Why Your Website Isn’t Converting (And What to Do About It) ...with Cody Jensen
24:21
24:21
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24:21Summary In this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhanc…
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Prompting Your Way To Success: AI Strategies For Service Business Growth ...with Jonathan Mast
23:49
23:49
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23:49Summary In this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can enhance marketing and operational efficiency. Jonathan emphasizes the need for action and experimentation with AI, encour…
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Downtown Springdale Street Dinner & Stage (Restaurant Internship) Discussion
51:31
51:31
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51:31Welcome to the June edition of the Bein the Know podcast! Bienvenue Chef/Owner William Mauk reflects on the Downtown Springdale Street Dinner where he was the Executive Chef. What’s it like planning, preparing and serving 400 of your closest friends? Chef Will discusses that with John Engleman from the Flavors of Northwest Arkansas podcast. Also, w…
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How to Navigate the Transition to Paid Advertising ...with Kym Insana
20:40
20:40
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20:40Summary In this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid. Kym emphasizes the importance of understanding your audience, being unique in your advertising, and treating ad spendin…
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Why Native AI Is Better Than AI Add-ons And How To Make The Most Of It ...with Mohan Rao
20:43
20:43
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20:43Summary In this episode, Jeffro and Mohan Rao discuss the transformative impact of AI on service-based businesses, focusing on the distinction between AI native and traditional SaaS products. They explore strategies for scaling businesses using AI, the importance of productizing services, and how KnownWell can enhance client management. The convers…
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Your Story Isn't Fluff, It's A Proven Way To Connect With Your Audience ...with Edgar Li
21:01
21:01
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21:01Summary In this episode of Digital Dominance, Jeffro and Edgar Li discuss the critical role of storytelling in building a brand's credibility and authority. Edgar shares insights on how to craft compelling narratives that resonate with audiences, the importance of understanding your audience, and the balance between storytelling and practical audie…
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Note-Taking is the Most "Up-the-Fairway" use of AI ...with Richard White
22:17
22:17
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22:17Summary In this episode of Digital Dominance, Jeffro interviews Richard White, founder of Fathom Video, a tool designed to enhance productivity by automating note-taking during virtual meetings. They discuss the inspiration behind Fathom, the transformative impact of AI on virtual collaboration, and the benefits and trade-offs of using AI for note-…
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This is why you sound the same as everyone else (and how to fix it) ...with Chantal Cornelius
26:31
26:31
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26:31Summary In this episode of Digital Dominance, Jeffro and Chantal Cornelius discuss the outdated concept of Unique Selling Propositions (USPs) and explore more effective strategies for coaches, consultants, and speakers to stand out in a crowded marketplace. Chantal emphasizes the importance of understanding client emotions and how they want to feel…
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How To Do AI Outreach On LinkedIn Without Being Spammy ...with Casey OToole
21:23
21:23
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21:23Summary In this episode, Jeffro and Casey O'Toole discuss the integration of AI in lead generation, particularly through LinkedIn. They explore how automation can enhance human connections rather than detract from them, emphasizing the importance of personalization in outreach. Casey shares insights on how to effectively use LinkedIn for local serv…
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How to use human-powered website chat for 50% more conversions ...with Ted DeBettencourt
19:46
19:46
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19:46Summary In this episode of Digital Dominance, Jeffro interviews Ted DeBettencourt, founder of Juvo Leads, about effective strategies for converting website visitors into paying clients. They discuss the importance of website chat, lead follow-up, optimizing local service ads, and the future of chat technology. Ted emphasizes the need for quick resp…
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Brand Secrets Revealed: Web Design, PR, and the User Experience ...with Mike Falkow
21:56
21:56
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21:56Summary In this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on cr…
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Sourcing and Shipping Fish to NWA- Reiner Wibowo of Rein Sushi and Hibachi
45:59
45:59
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45:59In the May edition of the Bien the Know podcast, John Engleman and Chef William Mauk talk about what many folks add to their menus this time of year, fish! Our guest is Reiner Wibowo, co-owner of Rein Sushi & Hibachi in Springdale where he is also the executive sushi chef. As always, Chef William answers your questions, like where is watermelon’s p…
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Leap Into The Future Of Marketing Through Hyper Personalization ...with Scott Cate
28:19
28:19
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28:19Summary In this episode of Digital Dominance, Jeffro and Scott Cate discuss the future of personalized marketing, emphasizing the shift from static content to hyper-personalized engagement. Scott shares insights on real-time marketing strategies, the power of QR codes, and the advantages of first-party tracking for better data analytics. He also pr…
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How To Dramatically Boost Customer Loyalty With Automated Handwritten Notes ...with Arian Radmand
25:58
25:58
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25:58Summary In this conversation, Jeffro and Arian Radmand discuss the impact of handwritten notes on customer engagement and retention in a digital marketing landscape. Arian explains the evolution of marketing from product-centric to relationship-centric approaches, emphasizing the importance of quality touchpoints over quantity. They explore the sig…
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SEO Hack: Authenticate Your Content With Blockchain Timestamping ...with Michael Sumner
19:23
19:23
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19:23Summary In this episode of Digital Dominance, Jeffro and Michael Sumner discuss the critical issue of content authenticity in the age of AI-generated content. Michael, the founder of ScoreDetect, explains how blockchain timestamping can help businesses verify their content's trustworthiness and improve SEO. They explore the challenges of misinforma…
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How To Use Website Data To Convert More Customers ...with Matthew Stafford
22:50
22:50
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22:50Summary In this episode, Matthew Stafford shares his extensive experience in helping e-commerce brands scale to seven and eight figures. He discusses the importance of mindset, the role of website usability in customer experience, and how data-driven decision-making can transform business strategies. Matthew emphasizes that marketing should be prof…
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How To Tap Into The Power Of Podcast Guesting ...with Jessica Rhodes
23:29
23:29
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23:29Summary In this episode of Digital Dominance, Jeffro interviews Jessica Rhodes, founder of Interview Connections, who shares her expertise on podcast guesting as a marketing strategy. They discuss the importance of having a clear goal for podcast appearances, the strategies for monetizing these appearances, and the significance of post-interview ne…
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How To Take Control Of Your Facebook Ads In Only 4 Hours Per Month ...with Eric Saar
28:39
28:39
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28:39Summary In this episode of Digital Dominance, host Jeffro speaks with Eric Saar, a Facebook advertising expert, about the common pitfalls businesses face with Facebook ads and how to take control of their advertising strategies. Eric shares insights on the mistakes made by ad agencies, the importance of understanding Facebook's algorithm, and how b…
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How To Let SEO Determine Your Content Strategy ...with John McDougall
24:40
24:40
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24:40Summary In this episode, Jeffro interviews John McDougall, a seasoned SEO and content marketing expert, discussing the evolution of SEO, the importance of consistency in content creation, and how businesses can leverage podcasting and YouTube for SEO and lead generation. John emphasizes the need for strategic content planning, the role of AI in the…
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How to Create Unforgettable Customer Experiences the Disney Way ...with John Formica
29:19
29:19
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29:19Summary In this conversation, John Formica, America's customer experience coach, shares insights on transforming customer service into unforgettable experiences. He emphasizes the importance of emotional connections, imagination, and curiosity in building customer loyalty. John discusses how businesses can create meaningful touchpoints, even in a d…
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From Chaos to Clarity: How to Build a Business you Don't Hate ...with Andrew Handosa
24:16
24:16
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24:16Summary In this episode of Digital Dominance, host Jeffro interviews Andrew Handosa, also known as Doza, the founder of Geronimo Academy. They discuss how to build a successful business without burnout, emphasizing the importance of designing a business that aligns with personal desires. Doza shares insights on mindset shifts, the necessity of taki…
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Small Plates with Colin Stewart of The Ashleigh
41:48
41:48
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41:48In this month’s edition of the Bien the Know podcast, we have special guest Colin Stewart from The Ashleigh in Rogers. He’s a part-time comedian (not really... but), and we talk about small plates, amongst MANY other topics. We also talk Easter menu, getting duped by scammers, grilling outside AND inside. It’s a fun episode and we get a little reck…
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Video As A Service (VaaS) Can Make Your Video Ambitions Come True ...with Daniel Borba
23:46
23:46
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23:46Summary In this episode, Jeffro and Daniel Borba discuss the evolving role of video in B2B marketing, emphasizing its necessity for business growth. Daniel introduces the concept of Video as a Service (VAS), which allows companies to scale video production without the prohibitive costs associated with traditional methods. They explore how to tailor…
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Network Like Mad, Become an Authority, and Grow Baby Grow ...with Devin Sizemore
29:20
29:20
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29:20Summary In this episode, Devin Sizemore discusses the importance of building connections and leveraging books to establish authority in business. He shares strategies for identifying target audiences, aligning offline and online marketing efforts, and using books as tools for growth. Devin emphasizes the need for proactive networking and offers ins…
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Empowering Local Marketing: Insights for Service Businesses from Franchise Pros ...with Brett Campbell & Alex Nocifera
26:07
26:07
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26:07Summary In this episode, Brett Campbell and Alex Nocifera, co-founders of Loma, dive into the challenges and opportunities of local marketing for franchises and service businesses. They discuss how franchisors and franchisees can bridge the gap between national branding and hyper-local execution, leveraging Loma’s platform to scale campaigns effici…
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Unscripted, not unprepared-- how to create authentic videos that people relate to ...with Pat Taggart
25:07
25:07
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25:07Summary In this episode of Digital Dominance, Jeffro sits down with Pat Taggart, founder of Sky Blue Creative, to explore the power of unscripted video for businesses. Pat shares his documentary-style approach to corporate video, emphasizing authenticity over scripted, high-production content. They discuss why unscripted video resonates with audien…
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How to go from complex to compelling storytelling for your business ...with Valerie Chan
27:51
27:51
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27:51Summary In this episode, Jeffro and Valerie Chan discuss the importance of corporate storytelling in business. Valerie shares insights on how to create compelling narratives that resonate with audiences, emphasizing the need to understand the customer and position them as the hero of the story. They explore the differences in storytelling for start…
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*Actually* Revolutionizing Marketing for Small Businesses ...with Adam Nathan
25:01
25:01
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25:01Summary In this episode, Adam Nathan, founder of Blaze, discusses how his AI-driven marketing tool empowers small businesses and solo entrepreneurs to streamline their marketing efforts. He explains the functionalities of Blaze, including content creation, social media management, and SEO optimization, all designed to save time and enhance growth. …
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Client Interview: Building Trust Through Personal Connection ...with Timothy Barry
22:31
22:31
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22:31Summary In this episode of Digital Dominance, host Jeffro interviews filmmaker Timothy Barry about their collaboration on website development. They discuss the importance of personal connections in business, the website development process, and how quality impacts client perception. Timothy shares his experiences with communication and collaboratio…
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Listen to this episode for a free class on incentive marketing! ...with John Dwyer
31:54
31:54
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31:54Summary In this episode, Jeffro interviews John Dwyer, a master of direct response and incentive-based marketing. They explore how service businesses can leverage incentive marketing to attract new clients, retain existing ones, and transform their websites into effective sales tools. JD shares insights on the importance of providing value through …
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The Psychology and Ethics Behind the Marketing Tactics of Marquis Who’s Who ...with Rai Cornell
30:22
30:22
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30:22Summary In this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquee Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing, and the lessons that can be learned for ethical business practices. They discuss the importance of understanding consu…
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Keeping the Doors Open- Maudie Schmitt of Cafe Rue Orleans
46:27
46:27
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46:27William and John welcome Cafe Rue Orleans Owner/Executive Chef Maudie Schmitt to BTK. They talk about what it takes to keep a restaurant thriving in today's environment. With 25 years experience at Cafe Rue, Chef Maudie has seen it all in NWA and has tales of success and failure. Chef William also answers your recipe questions. Bien the Know is ava…
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AI summaries are raising the bar for content quality... with Pete Pachal
28:09
28:09
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28:09Summary In this conversation, Jeffro and Pete Pachal discuss the transformative impact of AI on media and marketing. They explore how AI is changing the way information is consumed, the implications for content creation, and the ethical concerns surrounding AI-generated imagery. The discussion also touches on the future of AI and its potential to s…
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Google Business Profile and SEO and SERPs, Oh My! ...with Baileigh Dabdoub
24:42
24:42
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24:42Summary In this conversation, Jeffro and Baileigh Dabdoub discuss effective strategies for local businesses to enhance their online presence through SEO and social media. They emphasize the importance of utilizing tools like Google Business Profile, integrating social media efforts, and creating engaging content to build trust and attract customers…
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These proven eCommerce ad strategies will boost your service biz... with Nikki Lindgren
28:53
28:53
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28:53Summary In this episode, Jeffro and Nikki Lindgren discuss the intersection of Direct to Consumer (DTC) e-commerce strategies and service-based businesses. They explore how service businesses can leverage visual campaigns, storytelling, and data-driven marketing to enhance customer acquisition and engagement. Nikki shares insights on optimizing pai…
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You're Overcomplicating Things. Say No And Focus Focus Focus... with Michael McLean
29:01
29:01
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29:01Summary In this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael's journey from sports to business, emphasizing the importance of building an email list, creating engaging content through infotainment, and managing time eff…
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Buyer Psychology Says This Method Is Superior To Paid Ads... with Rai Cornell
25:10
25:10
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25:10Summary In this conversation, Jeffro and Rai Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Rai emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing strategy that builds trust and relationships with potential clients. They explore th…
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Why Work/Life Harmony Is Better Than Work/Life Balance... with Matt Bonelli
26:00
26:00
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26:00Summary In this episode, Jeffro and Matt Bonelli dive into the concept of work-life harmony and how it differs from traditional work-life balance. Matt, a business coach and entrepreneur, shares practical strategies for integrating personal well-being into professional success. They discuss the importance of setting long-term goals, prioritizing pe…
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If Getting Backlinks Is Easy, You're Doing It Wrong... with Nick Musica
30:07
30:07
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30:07Summary In this conversation, Jeffro and Nick Musica delve into the critical aspects of SEO, emphasizing the importance of technical SEO as the foundation for any successful online presence. They discuss the nuances of on-page optimization, the role of AI in content creation, and effective off-page strategies for building links. The conversation al…
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Why This Brand Strategist Thinks Templates Are Basically Evil... with Beatrice Gutknecht
20:29
20:29
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20:29Summary In this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individuals and businesses in establishing a unique brand presence, the pitfalls of relying on templates, and the necessity of…
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Beverage Trends & Stories with Jeffro Brown from the Odd Soul
55:27
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55:27On this month’s episode of Bien the Know, we talk beverage trends and have some beverage storytelling that made this a long one (no regrets!). What have wholesale prices done this year? What are people drinking right now? What’s the worst drink ever? And no, nobody said a bar-mat shot *shudder*. Also, Chef Will answers your recipe questions. Want t…
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How to use Swag to Boost Employee Engagement and Customer Loyalty... with Jeremy Parker
23:09
23:09
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23:09Summary In this episode of Digital Dominance, Jeffro interviews Jeremy Parker, co-founder and CEO of swag.com, discussing the significance of branded merchandise for small businesses. They explore how swag can enhance brand identity, foster customer loyalty, and create meaningful connections. Jeremy emphasizes the importance of quality over quantit…
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How to Maximize Your Marketing on a Budget... with Annarose Quinn
21:38
21:38
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21:38Summary In this extended conversation, Jeffro and Anna Rose Quinn explore comprehensive marketing strategies, with a particular focus on budget-conscious approaches and influencer marketing for service-based businesses. The discussion covers everything from fundamental marketing principles to specific tactics for maximizing ROI through influencer p…
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The Art of Authentic Content Creation... with Amanda Kaufman
26:06
26:06
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26:06Summary In this episode of Digital Dominance, Jeffro and Amanda Kaufman discuss the importance of authenticity in service businesses. Amanda shares insights on how to balance authenticity with strategic messaging, the significance of vulnerability in content creation, and practical steps for service business owners to create authentic content that …
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How to Profitably Navigate the Jungle of Amazon ads... with Elizabeth Greene
24:50
24:50
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24:50Summary In this episode, Jeffro and Elizabeth Greene discuss the intricacies of Amazon advertising, focusing on strategies for ad spend control, the importance of budgeting, and the balance between SEO and advertising. Elizabeth shares insights on navigating the Amazon platform, the types of ads available, and common misconceptions that new sellers…
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Love it or Hate it, Cold Calling Gets Qualified Leads ...with Anton Zherelyev
28:23
28:23
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28:23Summary In this episode, Jeffro and Anton Zherelyev discuss the intricacies of cold calling, particularly in the real estate sector. They explore the challenges associated with cold calling, the importance of market analysis and targeted list building, and the crafting of effective scripts. Anton shares insights on building rapport with potential c…
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How to Ensure a Consistent Brand Experience Across Platforms... with Hikari Senju
24:18
24:18
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24:18Summary In this conversation, Jeffro and Hikari Senju discuss the transformative impact of generative AI on digital advertising. They explore the shift from mass media to personalized ads, the role of AI in creating effective marketing campaigns, and the importance of OmniChannel strategies. Hikari shares insights on how data-driven approaches can …
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How to Create Predictable Revenue Without Wasting More Money... with Moses Thien
23:58
23:58
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23:58Summary In this episode, Jeffro interviews Moses Thien, a growth marketer specializing in helping local service-based businesses optimize their lead conversion processes. They discuss the common pitfalls in lead conversion, the significance of crafting an ideal customer journey, and the importance of tracking metrics to ensure business growth. Mose…
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Your Story Doesn't Need to Be Dramatic to Share It... with Holly Crawshaw
24:13
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24:13Summary In this episode, Jeffro and Holly Crawshaw discuss the importance of effective communication in the digital age, emphasizing storytelling as a powerful tool for engagement and business growth. Holly shares insights on how anyone can become a writer and the significance of sharing personal stories to connect with audiences. They explore comm…
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