Unscripted, not unprepared-- how to create authentic videos that people relate to ...with Pat Taggart

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Summary

In this episode of Digital Dominance, Jeffro sits down with Pat Taggart, founder of Sky Blue Creative, to explore the power of unscripted video for businesses. Pat shares his documentary-style approach to corporate video, emphasizing authenticity over scripted, high-production content. They discuss why unscripted video resonates with audiences, how to overcome the fear of being on camera, and practical tips for businesses to create engaging video content—whether they’re working with a professional or doing it themselves.

Takeaways

• Unscripted video feels more authentic and engaging than scripted, teleprompter-driven content.
• The biggest barrier to great video isn’t equipment—it’s comfort and storytelling.
• Businesses should focus on creating a mix of brand videos, service explainers, and client testimonials.
• Multiple camera angles make editing smoother and help eliminate awkward cuts.
• Even simple setups (phone + tripod + light + mic) can drastically improve video quality.
• Training and internal education videos are a great starting point for businesses new to video.
• AI won’t replace human storytelling—authenticity will always win.

Chapters

00:00 Introduction

00:36 Why Unscripted Video Works Best

02:49 Overcoming the Fear of Being on Camera

05:45 How to Structure Unscripted Video Shoots

10:25 What Types of Videos Businesses Should Prioritize

13:51 DIY Video Tips for Businesses

18:17 A Success Story: The Power of Authentic Storytelling

21:04 Balancing Storytelling and ROI in Video

24:19 The Future of Video in Business

Links

https://www.skybluecreative.com/

https://www.youtube.com/channel/UClz64JaDTch8BYlBzFpLztA

Free Website Evaluation: FroBro.com/Dominate