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Are you afraid the fun will end when you quit drinking? Are you nervous about what you will drink instead of your favorite alcoholic beverage? Welcome to the Thriving Alcohol-Free podcast with Deb, the Mocktail Mom. This is the place for delightful conversations about non-alcoholic cocktails and the joy of sober living. We celebrate authentic freedom of life without alcohol. There are many great podcasts about getting sober, but in this podcast, we will focus on the delicious world of non-al ...
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Podcasting Tips, Podcast Growth, Listeners to Clients for Online Coaches and Experts

Rosemarie Callender | Podcast Strategist for Women Coaches and Experts

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Ready to sign more clients and grow your online business through podcasting? Tired of the social media grind and endless content creation? If you nodded yes to either of those questions, you’re in the right place! The Podcast to Amplify Show is the go-to podcast about podcasting for women entrepreneurs, solopreneurs, coaches, consultants and DFY service providers who want to leverage their podcast for business growth and brand recognition. Your host, Rosemarie Callender, is a Podcast Strateg ...
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In this special episode, I am joined by Abbie Romanul from Raising the Bar to discuss our special collaboration for May's "Yo Mama" box, featuring exclusive mocktails honoring motherhood in all its forms. • The Yo Mama box features signature drinks: the Lavender Daughter and the Strawberry Daughter • We both share how we escaped "mommy wine culture…
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After three and a half years and nearly 200 episodes, it’s a wrap for The Podcast to Amplify Show. This show has been such a huge part of my business journey, and even though it's bittersweet, I’m even more excited about what’s ahead. In this final episode, I’m sharing where I've been, what’s coming up, and the decisions that led me here — includin…
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Life's most significant transitions deserve our full attention and presence. After faithfully recording 114 episodes over two years, I'm pressing pause on weekly podcast releases to embrace a precious season fully – my youngest daughter's final months before high school graduation. Recording from an Airbnb in Branson, MO with my phone hotspot, I wa…
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Vanessa Royle never planned to launch a non-alcoholic beverage company. But when she quit drinking during the pandemic lockdown of 2020, something unexpected happened – she felt dramatically better. As she prepared to start her MBA at Harvard Business School, she made a pivotal decision to stay sober, creating an opportunity to reintroduce herself …
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Ruby Williams shares her transformative journey from working in the wine industry while drinking three bottles a day to becoming a sober coach helping others find freedom from alcohol dependence. • Struggled with disordered eating from a young age as her first coping mechanism • Underwent bariatric surgery, which unexpectedly transferred her addict…
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Lindsay Hennekey shares her powerful journey from using alcohol to cope with life disappointments to creating a thriving alcohol-free life through her coaching program Feel Good AF. • Lindsay's drinking escalated when facing fertility issues and divorce, leading to daily alcohol consumption • We often drink to procrastinate and avoid dealing with d…
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Discover the transformative power of choosing an alcohol-free lifestyle while traveling. This episode features a heartfelt conversation with Susan Larkin, a certified alcohol freedom coach, who shares her journey to breaking free from alcohol as a coping mechanism. - Understanding the societal pressures surrounding alcohol and vacations - Exploring…
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This week, I’m hanging out with Lief Frederick, a bartender of 15+ years, an expert at crafting next-level non-alcoholic drinks, and the creator of @thevariantco on Instagram. Lief shares how his bar experience is helping people make better alcohol-free drink choices and opens up about his own journey to ditching alcohol, including the powerful rea…
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Grab your favorite glass and prepare for a fun, flavor-packed chat with the brilliant Kendall Olsen, the mastermind behind @libations_library! Kendall is a pro at breaking down the art of mocktail-making into bite-sized, easy-to-digest goodness. In this episode, she lets us in on her go-to restaurant order, the local brands she loves, and why the m…
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What happens when you take alcohol out of the equation? According to this week’s guest, Abby Calabrese, you get deeper connections, a clearer mind, and a whole lot more fun! Abby is a mom of two, a passionate advocate and coach for alcohol-free living, and the host of The Alcohol-Free Coterie podcast. After years of navigating social drinking norms…
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Hey friends! Did Dry January just fly by, or are you still cruising on that alcohol-free vibe? Either way, buckle up for a super fun episode featuring Mocktail Mo! If you missed the Mocktail Summit in January, don’t worry—today you’re getting one of the highlights: Mo’s deliciously easy Batanga mocktail. We’re diving into this drink recipe that’s b…
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Ever wondered how a premium non-alcoholic wine is crafted? This week’s episode is a snippet from the recent Mocktail Summit 2025, where I had the pleasure of hosting a Happy Hour with Duncan Shouler, Chief Winemaker at Giesen and a trailblazer in the alcohol-free wine world. (If you want to catch the full summit replay, snag your pass now!) Duncan …
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Ever wondered what bitters are or how to use them? This episode is here to demystify the magic of these tiny-but-mighty drink enhancers! Recorded as part of the recent Mocktail Summit 2025, I’m chatting with Ian Blessing, co-founder of All The Bitter, an incredible alcohol-free bitters company he runs with his wife, Carly. (Want to hear more about …
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Hey friends! Guess what? We’ve got Lilly from @MocktailsWithLilly in the house today! She’s serving up her radiant energy, gorgeous mocktail inspo, and some seriously good chats about thriving in an alcohol-free life. Lilly’s been alcohol-free for over four years now, and she’s absolutely glowing as she gears up to welcome her first baby (a boy!) i…
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Celebrating the start of Dry January, this episode reflects on four years of sobriety, emphasizing the joy and community of alcohol-free living. Deb shares her journey, offers recommendations for resources, and shares about the upcoming Mocktail Summit. • Introduction to Dry January and its meaning • Celebrating two years of the podcast and four ye…
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What does it take to bring a delicious non-alcoholic drink to life? Spoiler: a lot more than you’d think! In this episode, I’m chatting with Larry Weintraub from Beckett’s, and we’re diving into all the juicy (and fizzy) details behind the magic of crafting amazing alcohol-free options. From his unique transition from the music industry and social …
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This week, I’m chatting with the amazing Abbie, one of the founders of Raising the Bar, the zero-proof cocktail subscription box that’s changing how we celebrate, one sip at a time. Abbie gets real about her journey to an alcohol-free life—why she started her sober journey in December (yes, during the holidays!), how people-pleasing played into her…
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Hey friends, we’re already laughing and having a blast, so you know this episode is going to be fun. And it’s not just any episode—it’s our 100th! 🎊 I’m celebrating this milestone with none other than the fabulous Lori Liguori, Director of HR and Marketing at High 5 Hospitality (19 restaurants strong!) and all-around powerhouse. Lori’s joining me f…
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What if your biggest challenges could inspire you to create something truly impactful? In this client spotlight episode, I’m chatting with Deb Podgolar aka Mocktail Mom and host of the Thriving Without Alcohol podcast. Deb candidly shares her journey from using alcohol as a coping mechanism to building a vibrant, 125K strong community for those nav…
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This week’s episode is a total vibe! I’m sitting down with Drea Groeschel, the go-getter behind Better Than Booze, who’s making waves in the non-alcoholic beverage world. With years of experience in consumer product goods, Drea made the bold decision to break into the food and beverage industry, and wow, has she made her mark! In this conversation,…
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Welcome to another episode of “You Ask, I Answer” where I answer your burning podcast questions so you can easily grow your show and convert listeners into clients. Today's question is from Nina who asked, “do episode descriptions actually help new listeners find your podcast?” I love this question because as you know podcast search optimisation is…
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Does it feel like no matter how much effort you put into marketing your podcast, you’re still talking to the same 10 people? In today’s episode, we’re diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn’t cutting it anymore - and I want to help you focus on strategies that actually work. I’m tal…
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Get ready to fall in love with Elaine Empalmado, the powerhouse behind Mocktail Hour and one of the freshest voices in the alcohol-free world! After seven years of slinging drinks in Toronto’s nightlife scene, Elaine got sober in January 2024 (cheers to almost a year!) and realized something big: mocktails needed a serious glow-up. Now, she’s on a …
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Think podcasting takes 10-15 hours a week? Wrong! In today’s episode, we’re pulling back the curtain on how Sam Whisnant keeps her podcast running smoothly in just 1-2 hours a week. You’ll hear how Sam has streamlined her podcast workflow from episode idea to publish - using AI tools and podcast management systems that make hosting her show stress-…
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In this episode, I sit down with the incredible Jodi Clark, founder of Sober Flourish and a total rockstar in the alcohol-free coaching world, to get real about life after ditching the drink. We dive into that “always thinking about drinking” phase, the quirky stuff that happens as the noise finally quiets, and yes, the rollercoaster of going alcoh…
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What if you could release a new podcast episode and never have to promote it on social media…like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they’d drive traffic to my podcast. But now? I’ve found a…
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Have you ever wished someone could give you straight answers to your biggest podcasting questions? Well, wish granted! Welcome to You Ask, I Answer: a brand-new segment where I take your questions and deliver the real, no-fluff advice you need to grow, launch and monetise your show with confidence. In today's episode, I’m diving into a question a c…
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If you’ve ever thought, what on earth should I talk about or wondered if your episodes are really helping build trust and turn listeners into clients - this episode is exactly what you need. I’m sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are sim…
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Get ready to meet the fabulous sister duo behind Orangily (formerly Loren’s Alcohol-Free Beverages)—Kristin and Andee! Join us to hear all about how their shift toward an alcohol-free lifestyle in 2021 led them to open Indiana's second non-alcoholic bottle shop near Indianapolis—a place that’s quickly become a go-to for everyone looking to swap the…
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You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it’s probably not that you’re doing anything wrong. But there are a few small messaging shifts y…
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In this special episode, we’re celebrating Jesse Carrajat’s one-year podcast anniversary! Jesse, the powerhouse behind Altum Fitness and host of the Sober Strength podcast, is all about helping people build healthy habits and embrace the journey of personal growth—whether that’s through fitness, mindset, or navigating sobriety. As a US Marine Corps…
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You’ve probably heard people say that a podcast is a great ‘top of funnel’ strategy, right? It’s the place where people discover you, start to get to know you and then you guide them over to social media or your email list to sell to them. But what if I told you that every episode you create can actually move your listeners all the way from that fi…
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IT’S HERE!! My new book, The Happiest Hour, has officially launched, and to say I’m ecstatic is an understatement! To help me celebrate this big moment, I’ve invited my friend and fabulous guest Jennifer Page to join me on the podcast, where we are making one of her favorite mocktails together - a classic Gin & Tonic with all the flavor and none of…
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Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I’ve invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out. Chrissy reveals her strategie…
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In this fun episode, I’m so excited to welcome back one of my favorite guests and dear friend, Marnie Rae! Marnie, the amazing founder of National Mocktail Week, is here to celebrate with me the launch of my brand-new book, The Happiest Hour, by shaking things up in the kitchen. We are making a delicious Dark and Stormy-inspired mocktail from the b…
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Today, we’re diving into an easy way to get more listeners by using words and phrases they’re actually searching for - yep, we’re talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don’t worry, I’m keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast’s secret weapon), w…
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The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here’s the thing - a small change in your title can mean the difference between ten listens and 100. In today’s episode, I’m sharing five quick tweaks you can make …
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