The Qredible Broadcast is a weekly live show featuring Qredible CEO Brian Fitzpatrick in conversation with notable people in the cannabis industry. Guests share their insights, experiences, and perspectives on the past, present, and future of the cannabis industry. Topics covered on the show range from science and marketing to risk and reputation, so there’s something for everyone interested or involved in the cannabis, CBD, and hemp space.
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From Crescent Market to Cannabis — The Snoqualmie Tribe’s Retail Evolution
34:35
34:35
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34:35In this episode, Qredible Live spotlights Fireweed Cannabis Co., a proudly Indigenous-owned dispensary based in Washington and operated by the Snoqualmie Tribe. Guest Robbie de los Angeles shares how the store, just one year into operation, is already redefining cannabis retail and community impact — and was even crowned Best Cannabis Shop on the E…
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Hemp Without Borders – NoCo Hemp Expo 2025 Recap
37:53
37:53
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37:53In this special episode of the Qredible Live Broadcast, host [Insert Host Name] is joined by Joe Hickey, longtime hemp advocate and President of the Kentucky Hemp Growers Cooperative, and Drew Harris of Qredible, for an insightful debrief from the NOCO Hemp Expo. They explore the current state of the hemp industry, the policy bottlenecks holding it…
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Cannabis Beverages, Global Palates, and the Gray Zone with Bryan Quoc Le, PhD
34:04
34:04
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34:04In this episode of Qredible Live, we welcome Bryan Quoc Le, PhD, a renowned food scientist, consultant, and author, to dive into the explosive growth of cannabis beverages and the scientific, regulatory, and consumer-driven challenges shaping this dynamic market. From flavor formulation challenges to navigating the regulatory maze of hemp-derived c…
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The Southern Shift: Inside Georgia's Cannabis Movement - with Judson Hill
36:55
36:55
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36:55In this compelling Good Friday edition of Qredible Live, we’re joined by Judson Hill, Georgia Market President at Fine Fettle, one of only six licensed medical cannabis operators in the state. Judson walks us through his powerful personal journey—from fashion entrepreneur and tech startup founder to cannabis advocate and public health leader. With …
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Founder of CSAC, Pierre Killeen, talks on Standards, Self-Regulation & the Rise of Cannabis Quality Movements
35:13
35:13
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35:13In this insightful episode of Qredible Live, host Brian Fitzpatrick welcomes Pierre Killeen, a leading voice in Canadian cannabis policy and Executive Director of the Cannabis Standards Alliance of Canada (CSAC). Together, they unpack the growing crisis of trust in the cannabis industry—and how CSAC is tackling it head-on through standards, self-re…
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Technology-Enabled Compliance with Jeff Wise from Newbold Advisors
37:46
37:46
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37:46In this insightful episode of the Qredible Live Broadcast, the team is joined by Jeff Wise, Managing Director at Newbold Advisors, to dive deep into the convergence of technology, compliance, and risk management — especially within the evolving cannabis industry. With decades of experience in financial services and risk leadership, Jeff brings unpa…
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Professionalizing the Cannabis Industry - with Michelle Whitmore
31:54
31:54
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31:54In this episode of Qredible Live, we welcome Michelle Whitmore, a dynamic HR leader and founding partner at H2 Talent. Michelle shares her journey into the cannabis industry, the challenges of integrating legacy operators with corporate professionals, and strategies for attracting and retaining top talent. With experience spanning companies like Se…
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State Lines & Bottom Lines: The Cannabis & Hemp Dilemma with Tyler Klimas
36:38
36:38
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36:38Join us for an insightful episode of the Qredible Live Broadcast featuring Tyler Klimas, the founder and principal of Leaf Street Strategies. With a wealth of experience in both the public and private sectors, Tyler has played a pivotal role in shaping cannabis policy nationwide. He discusses the evolution of cannabis regulation, the challenges fac…
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The Great Hemp Debate: Who’s Really in Charge?
35:53
35:53
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35:53In this episode of The Qredible Live Broadcast, we welcome Jena Murray, the newly appointed President of the U.S. Hemp Roundtable. With over a decade of expertise in regulatory affairs, quality assurance, and industry advocacy, Jena has been a driving force in shaping the responsible growth of the hemp and CBD industries. Join us as we dive into th…
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Fintech, Fraud, and the Future of Payments with Noah Fitzgerald
35:07
35:07
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35:07In this episode of the Qredible Live Broadcast, we sit down with fintech pioneer Noah Fitzgerald, an industry leader in payment processing, compliance, and revenue strategy. Noah brings over 30 years of experience in payments, financial technology, and compliance, having held key roles at First Data, Chase Payment Tech, Vantiv, and World Pay. As Ch…
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The Robin Hood of Restricted Ads: Cannabis Marketing with Michael Gaman
35:00
35:00
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35:00In this week’s Qredible Live Broadcast, host Brian Fitzpatrick, CEO of Qredible welcomes Michael Gaman, the CEO of Yerbalist and a trailblazer in digital marketing for the cannabis industry. Known as the "Robin Hood of Restricted Ads," Michael shares his expertise on navigating strict advertising rules for regulated products like cannabis. From unl…
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What YOU Need to Know About Cannabis Law - with Aaron Pelley
31:28
31:28
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31:28In this insightful episode, host Brian Fitzpatrick welcomes Aaron Pelley, a distinguished attorney and cannabis law expert, to discuss the evolving landscape of cannabis regulation. Aaron, now with Harris Sliwoski, brings over 17 years of experience navigating the complexities of compliance, corporate governance, and litigation in highly regulated …
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Ensuring Safety & Quality in the Cannabis Industry with Darwin Millard
34:06
34:06
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34:06This final episode of the year spotlights the urgent need for standardized safety and quality protocols in the cannabis industry. Darwin Millard, an experienced mechanical engineer and industry veteran, discusses the complexities of state-by-state regulations, consumer safety concerns, and the role of organizations like CSQ in establishing global b…
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Cannabis Industry Evolution & Future Outlook with Josh Kincaid
32:37
32:37
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32:37Josh Kincaid joins the show to discuss his extensive background in finance and cannabis, sharing insights on the industry's evolution and future prospects. With experience as a stockbroker managing a $650M fund and 10 years in cannabis, Josh offers a unique perspective on where the industry is headed. Key Discussion Points: Industry Evolution: Earl…
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Building an Equitable Cannabis Ecosystem with Mike Lomuto
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33:45
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33:45In this week's episode of the Qredible Live Broadcast, host Brian Fitzpatrick is joined by Mike Lomuto, a leader in fostering equity and inclusion in the cannabis industry. Mike serves as the board chair for the Minority Cannabis Business Association (MCBA), founder of the Equity Workshop Tour, and creator of the Down Mastery coaching program. Toge…
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New Technology for Cannabis Impairment Testing - with Ken Fichtler, CEO of Gaize
32:38
32:38
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32:38In this episode of Qredible Live, we explore the intersection of technology, safety, and cannabis legalization with Ken Fichtler, founder and CEO of Gaize, a pioneering company in drug impairment detection. Ken joins host Brian Fitzpatrick to discuss how Gaize's innovative eye-movement technology is addressing the growing need for accurate cannabis…
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Unlocking Innovation and Design in the Cannabis Industry - With Ian Peterman
33:19
33:19
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33:19In this insightful episode of the Qredible Podcast, CEO Brian Fitzpatrick sits down with Ian Peterman, founder and CEO of Peterman Design Firm, to discuss the transformative role of design and research in the ever-evolving cannabis industry. With over 15 years of design and product development expertise, Ian brings a wealth of knowledge to a conver…
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Where is the Money in Cannabis and Other High Risk Industries?
1:04:01
1:04:01
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1:04:01In this webinar, Qredible host Brian Fitzpatrick is joined by Mike Goral, Partner-in-Charge, National Cannabis and Hemp Practice at Armanino LLP and Colin Campbell, Leading M&A and Capital Advisor, to discuss the hottest topics discussed at the recent Benzinga Cannabis Conference. Our experts provide an in-depth analysis of the cannabis industry’s …
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The Core Challenges of Growing a CBD Business
33:11
33:11
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33:11In this episode, we’re diving deep into the unique challenges CBD businesses face in banking, payment processing, and compliance with Brian Fitzpatrick, CEO of Qredible, and Drew Harris, Director of Global Accounts. Join us as we explore how Qredible is reshaping the CBD landscape by providing solutions that help businesses operate smoothly and sta…
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In this episode of Qredible Live, host Brian Fitzpatrick sits down with a special guest, Herb Barbot, the former and first Director of Operations for the New York State Office of Cannabis Management. Herb shares his extensive experience in cannabis regulation and his unique insights into the challenges and opportunities within the cannabis industry…
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Lab Testing Fraud - What You Need to Know - With Trent Hancock
36:47
36:47
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36:47In this episode of Qredible Live Broadcast, host Brian Fitzpatrick sits down with cannabis business owner and grower, Trent Hancock, to discuss the critical issue of cannabis lab testing fraud. Trent, who has years of experience growing cannabis in Oregon and Montana, sheds light on the troubling realities of lab testing in the cannabis industry, f…
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Social Media for Cannabis Companies - With Amy Donohue
30:52
30:52
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30:52In this episode of Qredible Live, we dive into the world of social media and compliance in the cannabis industry with social media expert Amy Donohue. With over 12 years of experience managing cannabis brands online, Amy shares valuable insights on the importance of branding, compliance, and community-building across platforms. We discuss the chall…
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CBD & Fintech: High Stakes in the Payment Game
1:02:53
1:02:53
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1:02:53In this episode, host Brian Fitzpatrick sits down with Angela Ross, a Certified Risk Management Professional and Anti-Money Laundering Specialist, to discuss the challenges and best practices for CBD businesses in the world of payment processing. Key Topics Discussed Definition and implications of "high-risk" merchants in the payment industry Curre…
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Navigating Cannabis Compliance: Insights from Kim Stuck of Allay Consulting
38:45
38:45
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38:45In this episode of the Qredible Summer Broadcast, we welcome back Kim Stuck, CEO of Allay Consulting, to discuss: The current state of cannabis regulations and upcoming changes Why the cannabis industry isn't as regulated as many think - yet The importance of Good Manufacturing Practices (GMP) certification Common compliance issues cannabis compani…
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The Hemp Revolution: Separating Fact from Fiction with Joe Hickey
38:10
38:10
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38:10In this episode of the Qredible Summer Broadcast, we welcome back hemp industry pioneer Joe Hickey to discuss: The crucial difference between agricultural hemp and cannabinoid hemp Challenges facing the Industrial Hemp Act of 2023 (S-980) The potential of hemp as a revolutionary crop for American agriculture Misconceptions about hemp farming and it…
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From Lab to Consumer: Demystifying Cannabis Effects with Ryan Guzall
37:13
37:13
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37:13In this episode of the Qredible Broadcast, we welcome back Ryan Guzall, co-founder and CEO of GreenJeans, to discuss: The challenges of standardization and quality assurance in the cannabis industry How GreenJeans is using AI and consumer data to match people with the right cannabis products The importance of focusing on effects and flavor profiles…
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Len May is a Certified Medical Cannabis Specialist with 25 years of cannabis-related experience. He was president of the Cannabis Action Network, and a lifetime board member of the California Cannabis Association as well as the Association of Cannabis Specialists. Currently, Len May is CEO and Co-Founder of Endocanna Health, a Bio-Science Technolog…
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Language and Stigma in the Cannabis Industry with David Paleschuck
32:43
32:43
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32:43David Paleschuck, author of two cannabis books, discusses branding, marketing, and language in the industry. He emphasizes the importance of tailoring language to audiences, distinguishing between terms like "cannabis" and "marijuana," and using appropriate words to destigmatize the plant. David addresses challenges of cannabis's Schedule I status,…
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Cannabis and Christianity with Brother Wolf
41:47
41:47
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41:47This episode features a discussion between Brian Fitzpatrick, Qredible CEO, and Brother Wolf about cannabis and Christianity. Key points include: The endocannabinoid system and its natural presence in the human body Distinction between medical/wellness use and recreational abuse Biblical perspectives on sobriety and self-control The need for respon…
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Accounting for the Cannabis Industry with Naomi Granger
32:15
32:15
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32:15Naomi Granger, founder of the National Association of Cannabis Accounting and Tax Professionals, discusses her background and the complexities of accounting in the cannabis industry. She emphasizes the need for specialized knowledge due to the industry's unique legal status and constantly changing regulations. Naomi's organization provides training…
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Enhancing the Cannabis Consumer's Experience with Jocelyn Sheltraw
32:40
32:40
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32:40This episode features a conversation with Jocelyn Sheltraw, co-founder and CEO of Budist, a social review platform for the cannabis industry. Jocelyn discusses how Budist aims to normalize cannabis consumption by providing a standardized 100-point rating system for products, similar to wine ratings. The platform combines professional critic and con…
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Cannabis and Technology with Ronaldo Montmann
33:11
33:11
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33:11This episode features a conversation with Ronaldo Montmann, Chief Information Officer of Qredible, discussing how technology drives business agility in the CBD and cannabis industry. Montmann explains how Qredible uses disruptive technologies like cloud computing, AI, machine learning, and blockchain to address issues of trust, transparency, and st…
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Creating Digital Assets for the Cannabis Industry with Ben Owens
36:16
36:16
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36:16In this episdoe, Ben Owens, a hobby cannabis grower and ghost writer, discusses his experiences in the cannabis industry. He talks about his book on integrated pest management for cannabis plants, the evolving cannabis market, and challenges facing small vs. large brands. Key points include: The importance of education in brand development Evolving…
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Cannabis Advocacy & Collective Growth with Shanita Penny
37:19
37:19
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37:19Shanita Penny, SVP at Forbes Tate Partners and founder of Budding Solutions, discusses her extensive experience in the cannabis industry with Brian Fitzpatrick, Qredible CEO. She highlights the importance of bringing diverse professional skills to the sector, addressing social equity issues, and balancing legalization with criminal justice reform. …
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The Past, Present, and Future of Industrial Hemp in America with Joseph Hickey, Sr.
35:30
35:30
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35:30Joseph Hickey, a long-time advocate for hemp farming, discusses his journey and efforts in reviving the hemp industry in Kentucky and the U.S. He recounts discovering historical documents about hemp's significance in Kentucky, which inspired him to re-establish the Kentucky Hemp Growers Cooperative Association. Hickey emphasizes the differences bet…
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Challenges Facing Medical Cannabis Operators with Christine Harrell
32:23
32:23
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32:23Christine Harrell, founder of Firefly Growth Solutions, joins Brian Fitzpatrick, CEO of Qredible, to discuss challenges and opportunities in the medical cannabis industry. Christine shares her journey from advocating for cannabis to working at LeafLink and founding Firefly. They discuss the disconnect between medical professionals and cannabis pati…
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Ryan Guzall joins us to discuss GreenGenes Technology, a platform that matches cannabis consumers with products based on genetics and user experiences. It addresses issues in cannabis testing, including lab shopping and THC inflation. The importance of standardized testing methods, terpene profiling, and product integrity is emphasized. The convers…
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ASTM Committee Week Recap with David Vaillencourt
33:27
33:27
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33:27David Vaillencourt joins us again to discuss the ongoing efforts to reschedule cannabis in the U.S., highlighting the frustration with bureaucratic delays. He then focuses on the ASTM International committee week in Louisville, where experts from various sectors of the cannabis industry gathered to develop standards and frameworks. The importance o…
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Anti-Money Laundering in the Cannabis Industry with Mark Wolfrey, Peter Su, and Steven Schain
59:39
59:39
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59:39This episode features a discussion among banking and legal experts Mark Wolfrey, Peter Su, and Steven Schain about cannabis banking. They cover the challenges of providing financial services to cannabis businesses, the impact of potential legislation like the SAFE Banking Act, and the complexities of regulatory compliance. They discuss the need for…
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Entrepreneurship in Cannabis with Faye Coleman
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33:00
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33:00Faye Coleman, a seasoned operations executive with over 25 years of experience, is the founder and CEO of Pure Genesis, a company focused on cannabis and hemp products, services, consulting, and educational programming. Faye detailed her personal connection to the industry. Challenges discussed include overcoming industry stigma, securing funding, …
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Cannabis Marketing for Small Business with Laurie Parfitt
32:34
32:34
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32:34In this episode, Laurie Parfitt discusses her transition from finance to cannabis marketing, her passion for building impactful campaigns, and her experience in the cannabis sector, including her role at Forefront Ventures. She emphasizes the importance of brand strategy, targeting prime prospects, and being scrappy with marketing budgets. Laurie a…
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Opportunities and Challenges in Cannabis Beverages with Paulo Sobral
31:30
31:30
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31:30In this episode featuring Paulo Sobral, we discuss the evolution of the cannabis beverage industry, challenges in manufacturing and distribution, and the importance of education and compliance. Paulo discusses his journey to the cannabis industry and his mission to destigmatize it. We highlight high production costs and regulatory complexities, the…
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A Group Effort: Diagnosing Cannabis's Path Forward with David Vaillencourt
33:18
33:18
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33:18David Vaillencourt, a cannabis industry standards expert, is the founder of the S3 Collective, a nonprofit bridging safety, science, and standards in cannabis. He also leads the GMP Collective, focusing on production, quality, and compliance. He emphasizes the need for consistent safety standards across states to ensure consumer trust and marketpla…
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Leaving the Land of Misfit Toys: What’s Next for Cannabis with Sara Payan
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33:55
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33:55Sara Payan, chair of the medicinal subcommittee on the California Cannabis Advisory Committee and host of "Planted with Sara Payan," brings deep insights. She discusses the industry's transition from the Wild West to a more professional era amid challenges like overregulation, taxation, and technological integration. She notes the importance of lea…
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The Industry Impact of GMP Certification with Kim Stuck
33:42
33:42
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33:42Kim Stuck, CEO of Allay Consulting, joins the Qredible broadcast to discuss GMP certification in the cannabis and CBD industry. She explains the importance of GMP for ensuring product safety and consistency. Stuck highlights the necessity of preparing for future regulations, especially as the FDA might develop specific cannabinoid guidelines. She a…
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