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#THEBIGLIFT

Webtrends Optimize

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The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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AB Testing

AB Testing

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Alan and Brent talk about Modern Testing (which isn't all that modern, and not really about testing - except when it is). Every other week or so, A&B tell stories and discuss what's happening in the world of software - including a variety of topics like Agile, Lean, Delivery, DevOps, Data Science, Experimentation, Leadership, and more. Intro / Outro music on the AB Testing podcast is The One by Rivet. License: CC BY Intro / Outro music on ABT343 is from https://filmmusic.io “Werq” by Kevin M ...
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Email Swipes

Nikki*Elbaz

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How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an ...
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Welcome to Testworld: An AI's Take on AB Testing and CRO. The fully AI-generated podcast from Webtrends Optimize! This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We dive into the world of AB testing and personalisation and will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into 100% AI-generated, short, easily digestible ...
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Data Skeptic

Kyle Polich

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The Data Skeptic Podcast features interviews and discussion of topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the veracity of claims and efficacy of approaches.
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When Writing Means Business, Indie Author Magazine is the guidebook for self-published authors taking charge of their writing career. Whether you've published or not, IAM brings you articles and information designed to save you time, money, and stress. Each month your host Indie Annie shares the full articles in the magazine for listening on-the-go. To subscribe to the print version of the magazine visit https://indieauthormagazine.com
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Digital Business Podcast

Matthias Walter Eser

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Willkommen beim „Digital Business Podcast“, dem ultimativen Audio-Hub für alle, die die digitale Wirtschaft verstehen und meistern wollen. Unter dem Motto „eCommerce, Finance und alles, was die Digitalwirtschaft bewegt!“ decken wir jede Woche die neuesten Trends, bahnbrechenden Technologien und finanziellen Strategien ab, die für den Online-Handel entscheidend sind. Egal, ob du ein Startup-Gründer, ein erfahrener Investor oder ein neugieriger Digital Enthusiast bist, hier findest du tiefe Ei ...
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Marketplace Insider, podcast is sponsored by SPCTEK that is all about helping you win in the world of online selling. We teach you how to sell and grow on Marketplaces like (Amazon, eBay, Walmart, Etsy), how to be a great entrepreneur, and how to improve your business and yourself. Listen in and learn something new every time!
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The Bearded Marketers Podcast

The Bearded Marketers

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Listen to Rob Reynard and Corey Trent give recommendations and commentary on the latest trends and news in internet marketing. No matter what you do in internet marketing, you'll get relevant ideas that you can use. New episodes are released every Monday. Text or voicemail us at 904-270-9603.
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The Tech Marketer

Nicole Williams

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The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow. A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.
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Step right up, and enter the Advertising Hot Seat! This is the podcast for marketers and advertisers who crave raw, unfiltered advice, strategies, and insights from the trenches of the advertising world. Our host, Jeromy Sonne, CEO of Daypart.ai, brings his decades of experience, wit, and candor to tackle the hottest topics and controversies in the industry. Whether you're a seasoned pro or just starting, the Advertising Hot Seat will ignite your passion, sharpen your skills, and give you th ...
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‘Beauty and the Brand,’ is the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a seasoned beauty industry expert, former Glamour Beauty Editor, and founder of a successful indie fragrance brand, this podcast is your go-to resource for launching, growing, and scaling legacy brands that stand the test of time. Join Aggie as she shares her wealth of knowledge from over 15 years in the industry, offering actionable strategies and deep dives into the late ...
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Do Not Worry

Anthony Sargon

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Coming to you from the heart of Beirut, Lebanon, DO NOT WORRY is a comedy podcast hosted by Anthony Sargon and his interns Elijah and Nour! In a country on the verge of complete economic and political collapse, let's take a few moments to discuss life in Beirut, influencer cringe, movies, TV, and more!
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Aotearoa Rugby Pod

Sky TV New Zealand

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Ross Karl, Bryn Hall and James Parsons host a weekly chat about all things New Zealand rugby, from Super Rugby Pacific, the All Blacks, Bunnings NPC, Farah Palmer Cup, and Super Rugby Aupiki, the team have you covered with unique insight from current pros still in the game. Hosted on Acast. See acast.com/privacy for more information.
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Bach and Arthur Podcast

The Fellas Studios

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Welcome to the Bach and Arthur Podcast, hosted by ItalianBach and Arthur Frederick (also known as ArthurTV)!This podcast is a mix between comedy and education, with funny, light-hearted topics discussed alongside those relating to science, philosophy and religion.Bach has a particular interest in astronomy (which, as an astrophysics graduate, is somewhat his specialty subject) and Arthur has a keen interest both philosophy and the natural sciences (both no doubt furthered by having graduated ...
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Healthy Her

Amelia Phillips

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Renew your energy, restore your health, and take control of your wellbeing- at any age or stage of life. With more than two decades of experience in the health and wellbeing industry, host and mum of four Amelia Phillips speaks with leading health, nutrition, fitness, and medical experts to uncover science-backed insights that help you thrive, whether you’re juggling career and family, navigating midlife changes, or simply wanting to feel your best again. Expect practical, real-world strateg ...
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Join our hosts for a focused, actionable deep dive into the art and science of AB testing as explored in Indie Author Magazine. If connecting with readers sometimes feels like a guessing game, this episode is your starting point for making smarter, data-driven marketing decisions—without needing a tech degree. Break down: What AB testing is—and how…
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Jesse Rogers and Buster discuss Andrew Abbott’s complete game, Tarik Skubal training to throw a full nine innings, the Padres being unafraid of the Dodgers, and Javier Baez’s revival. Then, Mariners catcher Cal Raleigh talks about possibly participating in the Home Run Derby, which hitter he likes to talk trash with, managing his workload, and Seat…
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Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know persona…
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Show notes ♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you convince your …
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Jeff Blair and Kevin Barker welcome Sportsnet Blue Jays insider Shi Davidi (1:50) to kick off the second hour, and they get into the team's pitching options as they work around Bowden Francis's enduring struggles, whether they will look to add to their injured bullpen at the deadline, Jonatan Clase's maturity and whether Addison Barger's trial batt…
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Jeff Blair and Kevin Barker begin the show touching on the Blue Jays' second-most comeback wins (20) before being joined by Jays pitching coach Pete Walker (5:58) to chat about some of the positives from Bowden Francis' pitching performances, areas to zone in and improve on, Chris Bassitt's adjustment to stand closer towards first base, Yariel Rodr…
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Episode Description: Efficient Content Batching for Indie Writers Are you an indie author tired of losing precious writing hours to social media? In this deep-dive episode, our hosts explore a game-changing approach from Indie Author Magazine: content batching for efficient, stress-free social media. Drawing insights from Jen B. Green’s article, we…
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In this monthly Healthy Her segment, host Amelia Phillips answers listener questions. This episode covers the questions: Fran Davis over Insta: I can’t tell if collagen makes a difference, Can you recommend one to take? Delina Harreen: How do you keep it all together ie. work, family, home etc without getting burnt out? Carolyn Brenner: I’ve just b…
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What if I told you that selling fewer units could actually make you more money? In this episode of Beauty and the Brand, I’m joined by Danielle Monogue—former corporate retail exec and now founder of The RetailOI—who helps Indie Beauty Brands like yours get crystal clear on inventory strategy, margins, and retail readiness. And trust me, she drops …
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With Super Rugby semis looming, which players need to stand up and solve the All Blacks' loose forwards conundrums? We get into the semifinals and whether the Blues can get another upset against the Crusaders? Can the Chiefs recover and how can they breakdown the Brumbies defense? Beauden Barrett stands up and shows he's probably the starting ten. …
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Jeff Blair and Kevin Barker welcome in former Twins GM Thad Levine (1:20) to share his thoughts on the Red Sox calling up MLB's no. 1 ranked prospect Roman Anthony, the impact of A.J. Hinch's experience in Detroit, the challenge of winning with high expectations, the Jays' options for the struggling Bowden Francis, and why GMs are more focussed on …
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Jeff Blair and Kevin Barker recap the weekend series against the Minnesota Twins, Bowden Francis continuing to struggle on the mound, what's best for him moving forward and Tyler Heineman's baseball IQ with his at-bats and behind the plate. Then, Blue Jays TV play-by-play voice Dan Shulman stops by (27:50) to discuss if Bowden will make his start a…
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Buster is in the Clown Car with Coney and Eduardo after Sunday Night Baseball in the Bronx. The guys discuss Aaron Judge hitting barrel and feasting on rookies, the Red Sox being caught in-between, the impediments to calling up Roman Anthony to Boston, and the Braves continuing to lose. Then, Eduardo Perez talks to Aaron Judge about changing diaper…
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Ready to expand your reach beyond the usual online bookstores? In this focused episode, our hosts dive into how indie authors can boost their book sales and discoverability using Google Play Books, based on a practical guide from Indie Author Magazine. Drawing from Chelle Honiker’s article, we break down why Google Play Books is more than just anot…
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Jeff Blair and Kevin Barker kick off hour two with a discussion on the ABS challenge system as commissioner Rob Manfred hinted this week that it could be implemented at the MLB level in 2026. Then, they go to the Back Leg Line to answer your calls and questions! Finally, MLB Network insider Jon Morosi (25:20) joins Jeff and Kevin to share his thoug…
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Jeff Blair and Kevin Barker dive into why the Blue Jays are in a better position to compete in the post-season after their recent stretch and series win over the Phillies, the AL standings, and the expectations for the upcoming 9-game road trip. Then, Blue Jays manager John Schneider (26:27) stops by to chat about the team's extended run of recent …
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Detroit Tigers manager A.J. Hinch and Buster discuss why his team is on a roll, Javier Baez playing centerfield, if Tarik Skubal improved from last season, and how the Tigers can continue to evolve. Then, Jeff Passan talks about the FBI probe into businesses owned by the MLBPA, why the timing is terrible for the union, his and Buster’s notes on the…
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Swearing, bizarre animal products in everyday items you wouldn’t believe, mysterious space balls, hypothetical submissions Get involved: - Submissions box https://forms.gle/uTTw3iy3nrnhu8247 - Support us on Patreon for priority submissions and more bonus perks https://patreon.com/bachandarthur Follow us on socials: - Instagram @bachandarthur https:…
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Jeff Blair and Kevin Barker welcome Jeff Passan (3:12), ESPN MLB insider, to the show to discuss his recently published early deadline preview. He gets into when teams start thinking trade, whether the Jays buy, hold or sell at the deadline, their options for a potential Bo Bichette deal, what Sandy Alcántara would cost, how aggressive the Dodgers …
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Jeff Blair and Kevin Barker look back at the Blue Jays series-opening loss to the Phillies, Bowden Francis giving up 6 runs in the first inning, his pitch-location struggles, and what has changed in Addison Barger's at-bats and why he's a mainstay on the team's everyday lineup. Then, Jeff and Kevin dive into the Back-Leg Line taking listener's call…
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What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right. Ideas you don’t want to miss (0:53) The unintentionally internationality of this season — and why cu…
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Hembo and Buster discuss all the ways the Red Sox have gone wrong, David Samson saying the quiet part out loud about Jac Caglianone, Cal Raleigh on the shortlist for greatest offensive season at catcher, Trea Turner’s unsatisfactory play at shortstop and the Pirates continuing to waste Paul Skenes. Then, Tim Kurkjian talks about his infatuation wit…
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Nach einiger Zeit ist nun endlich die aktuelle Folge verfügbar. Bei Daniel stand ein (erfolgreiches) Release an, und es fehlte an Zeit, die Folge in der gewohnten Qualität zu produzieren. Daher gibt es diesmal keine Kapitelmarken und die Folge liegt eher in einer Rohfassung vor. Nach drei Anläufen schaffen es beide, die Folge aufzunehmen 🙈. Bei den…
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Jeff Blair and Kevin Barker welcome David Samson (0:25), former MLB executive and host of Nothing Personal, to the show to discuss the Rockies' embarrassing season, the Red Sox's off-field dysfunction, why the Royals should've waited just a bit longer to call up top prospect Jac Caglianone, the Jays' ceiling this season and MLB pushing the ABS chal…
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Jeff Blair and Kevin Barker look ahead to the Blue Jays series against the visiting Philadelphia Phillies and how significant the next few games will be for identifying Toronto's post-season hopes. Then, Ben Davis, Phillies TV analyst stops by (26:20) to chat about the team's offensive numbers, Trea Turner's hiccup in the infield and in his at-bats…
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Have you ever received a diagnosis that has rocked your world? Or maybe you have a loved one who’s experienced this? If so, this episode is for you. Host Amelia Phillips and Mum of two Brooke Campbell Bayes have a raw and candid conversation about how to reimagine your life after a medical diagnosis. Brooke generously shares her story from a busy w…
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If you've ever felt overwhelmed by PR—unsure where to start, convinced you need connections or a hefty budget—this episode will flip that belief on its head. PR strategist and host of the Small Business PR Podcast, Gloria Chou, joins Aggie Burnett to unpack the CPR method, a proven pitching framework that has helped beauty and wellness founders lan…
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Are you an indie nonfiction author trying to break through the noise? In this focused deep dive, our hosts unpack "Nonfiction Book Marketing Strategies for Indie Authors" from Indie Author Magazine. Drawing on the article by Grace Snoke, they explore actionable tactics for building your authority, reaching ideal readers, and transforming your exper…
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A huge week of rugby to talk, with the Super Rugby playoffs this weekend. With Brynna celebrating the end of his Japanese season, Ross and Jippa are joined by Welsh Grand Slam hero Hadleigh Parkes on the panel. Who will win the qualifying finals and why? What's going on with the crazy Super Rugby playoffs format and why are the Blues so edgy on soc…
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Jeff Blair and Kevin Barker welcome Jayson Stark to the show (2:25) to discuss the most controversial picks of his recently published column, the Athletic's MLB All-Quarter-Century team, including David Ortiz over Shohei Ohtani, and Aaron Judge over Ichiro Suzuki. Then, ahead of his induction into the Canadian Baseball Hall of Fame on Saturday, Gre…
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Jeff Blair and Kevin Barker recap the Blue Jays' series sweep of the Athletics, if they've bought in on Addison Barger and Ernie Clement, how John Schneider will fit Andrés Giménez back into the lineup, and if the Jays' hitters are finally adjusting to the ballpark with George Springer and Bo Bichette's uptrend in hitting. Then, Blue Jays radio ana…
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Eduardo Perez grabs the wheel of the Clown Car along with Buster, David Cone, Karl Ravech, and their driver Ed Sfida. They discuss an interesting series between the Los Angeles Dodgers and the New York Yankees, Ryan Yarbrough being a pleasure to watch, the difference between the teams on Saturday and Sunday, if there’s staying power for DJ LeMahieu…
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In this episode, listeners will learn about Actantial Networks—graph-based representations of narratives where nodes are actors (such as people, institutions, or abstract entities) and edges represent the actions or relationships between them. The one who will present these networks is our guest Armin Pournaki, a joint PhD candidate at the Max Plan…
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Join our hosts as they navigate the evolving landscape of indie publishing in this focused deep dive inspired by Samantha Margo’s Indie Author Magazine article, "Clashing Desires in the Indie Author Ecosystem." With insights from prominent voices like Jane Friedman and Joanna Penn, they explore the tension indie authors face between harnessing the …
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Jeff Blair and Kevin Barker welcome in ESPN's MLB insider Jeff Passan (5:25) to discuss parity across the American League, who's to blame for the Red Sox's disappointing season so far, why teams are more cautious when calling up top prospects and his recent story on OneTeam Partners, an MLBPA & NFLPA firm being investigated by the FBI. Later, Blue …
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Jeff Blair and Kevin Barker begin the show reacting to the news that Anthony Santander has been placed on the IL with Alan Roden getting the call-up, and how much confidence the Blue Jays' hitters got after their monster series-opening win against the Athletics. Then, Blue Jays TV play-by-play voice Dan Shulman stops by (27:10) to chat about Max Sc…
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David Schoenfield and Buster discuss Juan Soto still going through it, the Yankees and Dodgers heading in opposite directions, Carlos Rodon’s buy-in, Yoshinobu Yamamoto’s splitter, Hall of Fame ballot preferences for the players on Sunday Night Baseball, and what happens to the Tigers when Tarik Skubal pitches. Then, Jeff Berry returns to the podca…
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Jeff Blair and Kevin Barker head to the Back-Leg Line to answer some questions before bringing on Vancouver Canadians' pitcher Trey Yesavage (17:04) to chat about what he's been working on within his pitch arsenal, how he's been able to ingest information from his coaches and training staff through the minor leagues, working on velocity, and his jo…
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