))
(REPLAY) How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
Manage episode 488094811 series 3551779
Content provided by Nikki*Elbaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki*Elbaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Show notes
♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?
Ideas you don't want to miss:
(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well
(6:52) The type of email that I find hardest to write – and why
(8:58) What it was like to write an email flow together with another copywriter
(9:53) How this email changed from its original iteration
(10:16) The reactions this email garnered
Links from this episode
Take a look at the email we’re talking about today
Plan more effective campaigns with my Email Playbooks or with my SaaS Success Pack.
Free consult when you sign up for Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
53 episodes
Share
