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ART of Feminine NEGOTIATION - Boardroom to Bedroom is your place to go for hot tips and tactics on how to negotiate your best life so you can stop missing out and start getting more of what you want and deserve … from the boardroom to the bedroom. All of life is a negotiation. It just may be the most important skill you’ll ever learn. And yet we’re not taught it. I invite you to question everything you thought you knew about negotiation. What if there’s a better way? A way to get better and ...
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Smarter Marketer

James Lawrence

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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Sky Sports' boxing podcast - Ringside Toe2Toe - brings you all the latest news and talking points from the world of boxing every Tuesday. Each week, Andy Scott is joined by the biggest names in boxing to look ahead to and analyse the biggest fights. Toe2Toe is a Sky Sports podcast. Listen to every episode here: skysports.com/toe-2-toe You can listen to Toe2Toe on your smart speaker by saying "ask Global Player to play Ringside Toe2Toe". For all the latest boxing news, head to skysports.com/b ...
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Interviews with successful leaders and company founders sharing stories of their career journey, great leadership, and not-so-great. It will help you become a better leader while poking fun at all the crazy shit that happens in corporate America. Hosted by Jeff Pelaccio who has over 40 years of leadership experience for every t-shirt size company - Small (4 employees) to XL (over 1 million employees). Listen, learn, and laugh each week to learn from great leaders from all walks of life.
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show series
 
Dr. Cindy McGovern (see her bio below) doesn’t just teach sales; she redefines it. Known as the “First Lady of Sales,” Dr. Cindy brings her signature energy and insight to The Corporate Couch: Work Stories I Only Tell My Friends with one simple truth: “Sales is not a business or soft skill. Sales is a life skill.” From classrooms to boardrooms, Dr.…
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Marc Shaffer returns for round four of It’s 5 O’Clock Somewhere, the recurring happy hour-style Special Edition of The Corporate Couch: Work Stories I Only Tell My Friends. It’s the kind of conversation that flows between business, family, books, and community, with a splash of margarita-shirt energy. Marc opens up about how becoming a dad to two y…
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Andy Scott and Barry Jones are joined at Daniel Dubois' gym by this week's special guests Don Charles and Kieran Farrell. The panel are joined at The Farm Gym in Borehamwood by Dubois’ trainer Don Charles who discusses how camp is going ahead of the undisputed world heavyweight title clash with Oleksandr Usyk. Co-trainer Kieran Farrell reveals what…
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Christal Watson (see her bio below) has spent her entire career guided by one mission: To be in a position of influence so I can be a voice for those who don't have one. That mission has shaped every role she’s taken on—from championing students in Kansas City, Kansas Public Schools to revitalizing the Heartland Black Chamber of Commerce into a pow…
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There are moments in life when the wounds run deep—when addiction, abuse, or trauma threaten to define us, silence us, and steal our power. But within those moments also lies a quiet strength—the strength to survive, to speak, and ultimately, to heal. This episode is a journey into that space of resilience and recovery. It’s an exploration of how w…
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In this Special Edition of The Corporate Couch, Greg Deitch (CEO) and Jeremy Stephens (President) of Fluent Consultants demystify how small and mid-sized businesses can harness AI to boost efficiency, cut costs, and stay competitive without needing a tech army or Silicon Valley budget. Greg and Jeremy break down how AI is moving from trend to tool,…
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We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside…
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Andy Scott and Gary Logan are joined by this week's special guests Harlem Eubank, his trainer Adam Booth and Chris Okoh. Harlem previews his upcoming fight with welterweight rival Jack Catterall in July and discusses whether his cousin Chris should take the rematch against Conor Benn after their epic first bout. Booth looks ahead to his fighter Dav…
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Dr. Victoria Farris (see her bio below) traded a tenured track in academia for the unpredictable path of entrepreneurship. As a transformational leadership strategist, she now helps business leaders foster high-trust, inclusive workplaces where people want to show up and contribute. Our conversation explores the modern leader’s reality: managing fi…
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In a world where mental wellness is more important than ever, learning how to negotiate a healthier, more balanced inner life is essential. In this inspiring episode, Cindy Watson sits down with Judith Belmont, a true trailblazer in the field of mental health. Judith is a psychotherapist, speaker, and the prolific author of 11 influential mental he…
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Andy Scott and Barry Jones are joined by George Groves and Frank Warren. We look back at Callum Simpson’s incredible win over Ivan Zucco in Barnsley and who the super-middleweight could face next. Promoter Frank Warren joins the show to discuss Fabio Wardley’s huge knockout win over Justis Hunt, Moses Itauma vs Dillian Whyte, and if we’ll see a Tys…
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Every aspect of our lives is impacted by money, but for many, the financial industry is purposefully opaque, cloaked in jargon, and intended to exclude. But what if you could see through the noise? What if you could reclaim your power in a system that often seems rigged? In this episode, your host, Cindy Watson, will be joined by Paul Musson—a vete…
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Fiona Lin (see her bio below) brings a global lens to leadership, starting with her childhood in southern China and leading to her rise as a business transformation expert in the U.S. As the first guest on the podcast born and raised in China, Fiona shares how growing up without toys or pets (and carving fish with friends in the river) shaped her c…
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What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persu…
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Andy Scott and Gary Logan are joined by this week's special guests Josh Warrington and Johnny Greaves. Josh discusses his career so far and what is next as well as the comparisons with Callum Simpson who fights live on Sky Sports on Saturday 7th June. Johnny talks about the importance of the ‘journeyman’ role in boxing and the release of his new bo…
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Mary-Catherine “M-C” Reinert (see her bio below) isn’t just a brand strategist, she’s a force of nature. In this episode of The Corporate Couch, M-C shares her journey from a quiet, science-loving kid from Kansas City to the founder of Fortissima, a bold branding and marketing firm whose name (Italian for “very loud”) reflects both her fierce perso…
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What does it take to reinvent ourselves when life throws curveballs we never saw coming? How do we rise from the ashes of disappointment, disruption, or even devastation — not just to survive, but to thrive with renewed purpose? In a world where uncertainty is the only constant, the art of negotiating resilience becomes not just a personal tool, bu…
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In this third Special Edition of It’s 5 O’Clock Somewhere, Marc Shaffer and I enhance our usual conversation by doing what any good happy hour calls for: sipping a cold beer. From deep work strategies and smart calendar hacks to journaling habits and our favorite recent reads, this episode is packed with personal insights and practical takeaways. W…
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Andy Scott and Barry Jones are joined by this week's special guests Mark Jeffers, Rhys Edwards and Yungblud! Jeffers previews his upcoming fight with Sean Hemphill and discusses a potential bout with Callum Simpson, stating he's 'levels above' his super middleweight rival. Edwards talks about his recent loss to Peter McGrail and his dream to become…
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This episode of The Corporate Couch features Massimo Backus (see his bio below), executive coach, organizational psychologist, and author of Human First, Leader Second. One of the least traditionally “corporate” guests we’ve had on the show, Massimo brings depth, vulnerability, and candor to a conversation about how to thrive in work and life by em…
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Have you ever struggled to articulate your worth — in a job interview, at the negotiation table, or even in everyday conversations? So many of us, especially women, have been conditioned to downplay our strengths, to stay humble, to avoid seeming “too much.” But what if the key to unlocking your next opportunity wasn’t about working harder — but ab…
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In this special edition of The Corporate Couch, we explore the elite world of TIGER 21 with Kansas City Chairs Heidi Lehmann and Joe Kessinger (see their bios below). For high-net-worth individuals navigating success, succession, and significance, TIGER 21 is the global peer network that offers more than just financial advice, it provides a trusted…
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With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket…
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Andy Scott and Gary Logan are joined by this week's special guests, Josh Kelly and Richard Riakporhe. Josh Kelly discusses how preparations are coming along for his upcoming bout with Flavius Biea on June 6, and reveals he wants either Conor Benn or Chris Eubank Jr by the end of this year. Richard Riakporhe talks about his move up to heavyweight, a…
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In this fun and insightful episode, Zach Best, co-founder of FanSided and Executive VP at Minute Media, joins to talk about turning fandom into a media empire, building thriving remote teams, and why culture beats everything. Zach’s Kansas City roots and love for the Chiefs sparked a journey that turned a humble sports blog into a major digital med…
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In a world where traditional leadership models are being challenged, a new paradigm is emerging—one rooted in authenticity, alignment, and soul. It’s a shift that calls for leaders to not just drive results, but to inspire transformation. In this episode, we explore what it means to negotiate from that new space. Before we dive in, take a moment to…
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Andy Scott and Gary Logan are joined by this week's special guests Dalton Smith, James Dean Fury and Peter Fury. Dalton discusses his year so far and a potential fight with Adam Azim in the future whilst James Dean and Peter tell people what they can expect from the amateur boxing tournament that will be streamed live on Sky Sports on May 25. We al…
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In this episode of The Corporate Couch, Kansas City native and sports marketing legend Mike Goff shares stories, lessons, and the occasional war wound from his trailblazing career in brand strategy and sponsorship. From his early days dreaming of sports journalism to leading iconic campaigns with the NFL, World Cup '94, and Rolling Stones tours, Mi…
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What does it take to raise boys into men of character, compassion, and courage in today’s complex world? In a time when masculinity is often misunderstood or misrepresented, one mother chose to walk the path with fierce love, deep intention, and unwavering hope. This is a story of a woman who faced tragedy, betrayal, and transformation, yet emerged…
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In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or consid…
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Andy Scott is joined by Barry and special guests Viddal Riley and Odel Kamara. Viddal talks about having the North London bragging rights after beating Chev Clarke, finally gaining recognition from the boxing community, and his plans for the future. Rising amateur star Odel Kamara joins Andy and Barry to discuss preparing for the first World Boxing…
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What happens when one of the least corporate minds steps onto The Corporate Couch? You get a conversation that’s anything but business as usual. In this episode, Justin Foster (see his bio below), poet, agitator, and co-founder of Massive Change, pulls no punches as he unpacks the hidden forces behind branding, leadership, and personal transformati…
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In the ever-evolving world of business, visibility and credibility are more than just buzzwords—they're the cornerstones of success. Yet, for many entrepreneurs, speakers, and authors, the journey from obscurity to authority can feel like an insurmountable challenge. In this engaging conversation, Cindy Watson dives deep with Christina to uncover t…
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In this second installment of our It’s 5 O’Clock Somewhere series, Marc Shaffer and I kick back for another happy hour-style conversation—no scripts, no slides—just two friends swapping stories, ideas, and what’s working for us in business and life. We cover everything from the value of connecting people and respecting your time to why your calenda…
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Andy Scott and Andy Clarke are joined at Wembley Stadium by this week's special guest Chris Billam-Smith. The panel look back at the epic Chris Eubank Jr-Conor Benn card and that iconic lift scene as Eubank Jr and Sr were reunited. CBS discusses his win over Brandon Glanton and what is next for him, and we hear from both Oleksandr Usyk and Daniel D…
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Samantha Shepherd (see her bio below) joins The Corporate Couch to discuss making career choices based on personal reasons, going to law school with Mel Robbins, why she decided to focus on Elder care law (and launch three organizations to support her mission), and being born to help people. She is a powerhouse attorney, a law firm and trust compan…
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Becoming a successful entrepreneur isn’t just about having a great idea — it’s about negotiating every step of the journey. From navigating partnerships to managing rapid growth and overcoming unexpected challenges, success requires strategy, resilience, and heart. In this discussion, we will look at what it really means to bargain your way to busi…
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Andy Scott and John Dennen are joined by George Groves to review all the drama from the check weigh-in which included Chris Eubank Jr facing a lofty fine and Conor Benn choosing to be almost four pounds light. Plus Andy invents a new word and the trio discuss the best London Underground lines!By Sky Sports
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People don’t buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything. In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing…
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This week, Andy Scott and Gary Logan are joined by former world champions George Groves and Joe Cordina. The panel looks ahead to this weekend's grudge match between Chris Eubank Jr and Conor Benn at Tottenham Hotspur Stadium. They also debate the controversial aftermath of Ben Whittaker vs Liam Cameron 2 and much, much more!…
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In this episode, I’m joined by Scott Schaper (see his bio below), the President of RSM Marketing, serial entrepreneur, and self-proclaimed “empathy-driven business builder.” If you’ve ever dreamed of buying, selling, or merging a business—or are just curious how the sausage is made—this episode is your behind-the-scenes mini-course in small busines…
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Imagine jet-setting across the globe, indulging in first-class flights, luxury hotels, and exclusive experiences—all without breaking the bank. It sounds like a dream, doesn’t it? Yet, for those who’ve mastered the art of negotiating credit card points and travel rewards, it’s a very achievable reality. In this episode, Cindy Watson sits down with …
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Andy Scott and Barry Jones are joined by this week's special guests Matthew Macklin and Wayne Elcock. The panel look ahead to the second fight between Ben Whittaker and Liam Cameron and discuss Frazer Clarke's return to the ring on the undercard as well as rounding up all the latest news from the sport.…
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In a world filled with constant challenges and ever-changing demands, the quest for a truly thriving life often feels elusive. But what if the secret lies not in grandiose achievements, but in how we negotiate our choices, mindset, and actions every day? In this enlightening conversation, Cindy Watson invites Rand Selig to uncover the Secrets to Ne…
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Please join me as I chat with Joni Wickham (see her bio below), one of Kansas City’s most influential voices in government and strategic leadership. From her roots in rural North Carolina to serving as Chief of Staff to Kansas City, MO, Mayor Sly James, Joni shares her journey through public service, political strategy, and entrepreneurship. We exp…
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The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3. Da…
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Andy Scott and Gary Logan are joined by this week's special guests Lauren Price and Badou Jack. They review Price's stunning win over Natasha Jonas and ask whether she could fight Mikaela Mayer for undisputed at welterweight or pound-for-pound superstar Claressa Shields in the future. WBC cruiserweight champion Jack discusses whether he could fight…
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In this wild and wisdom-packed episode, Jeff sits down with Frankie Russo (see his bio below) - serial entrepreneur, bestselling author, and the man behind the “Love Your Weird” movement - to explore how authenticity, imagination, and generosity fuel extraordinary growth. Frankie shares the deeply personal story of overcoming drug and alcohol addic…
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