Best Colin Jeffries Podcasts (2025)

1
Why Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It! 18:31

6d ago18:31

18:31

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠ and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends i…

1
Tips to Stay the Course 21:31

13d ago21:31

21:31

On this episode of the Rethink Marketing Podcast, ⁠⁠Colin Jeffries⁠⁠ and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue op…

1
Should Marketers be Tariff-ied? 21:40

20d ago21:40

21:40

On this episode of the Rethink Marketing Podcast, ⁠Colin Jeffries⁠ and Paul Frodge wax poetic on how they see tariffs and trade deals impacting marketing strategies. Should brands tout 'Made in America' messaging, or should they avoid taking a stand on where and how they bring their wares to market? From inventory management to customer preferences…

1
Who Won the Big Night of Commercials? 23:33

4M ago23:33

23:33

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge breakdown their take on the 2025 cohort of Super Bowl commercials. Who came away stronger, and who may have wasted the nearly $8 million investment? From candy to cars and SAAS to soda, which brands arose victorious? The Rethink Marketing Podcast is available on all ma…

1
What Will Marketing Look Like in the Future, Part 2 19:27

4M ago19:27

19:27

On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! he conversat…

1
What Will Marketing Look Like in the Future, Part 1 20:07

4M ago20:07

20:07

On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! What does th…

1
Measurement, Legacies, and the Future of Marketing with Shama Hyder 50:19

5M ago50:19

50:19

On this episode of the Rethink Marketing Podcast, Paul Frodge interviews Shama Hyder, founder and CEO of Zen Media. Social media, marketing, content, and more are evolving in front of our eyes! How do marketing leaders keep up and lean into the future? Shama shares her views on the evolution of social media, and the current landscape of AI in marke…

1
Marketing Predictions for 2024 Revisited 17:32

5M ago17:32

17:32

On this first "Paul & Colin" episode of our sixth season of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge revisit their marketing predictions made in January of 2024. What was accurate and where did they miss? The rise of AI in marketing is undeniable, but the predicted mass exodus of social media has yet to occur. How should Market…

1
Rethinking How You Get Your Goals with Deb Eckerling 42:16

5M ago42:16

42:16

On this first episode of Season 6 of the Rethink Marketing Podcast, Colin Jeffries is joined by goal strategist and author Deb Eckerling, to talk about the importance of goal setting and her unique DEB Method. They discuss how to discover personal goals, the process of journaling and visualization, and share success stories. The conversation also c…

1
Seasons Greetings and Thank You for Another Great Year! 1:59

6M ago1:59

1:59

This wraps up Season 5 of the Rethink Marketing Podcast! We are thrilled to kick off Season 6 with you in January! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Colin Jeffries & Paul Frodge

1
Business Impact and Today's Digital Marketers 18:55

7M ago18:55

18:55

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the evolving landscape of digital marketing, emphasizing the importance of understanding business impact beyond "marketing metrics." They explore the shift from traditional marketing methods to digital strategies, the changing dynamics within marketing agencies…

1
This is Definitely a Political Statment 15:24

7M ago15:24

15:24

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn't "brand safe." How should businesses think a…

1
Digital Transformation and Leadership Neuroscience with Dr. Maulik Purohit 54:47

7M ago54:47

54:47

On this episode of the Rethink Marketing Podcast, Colin Jeffries flies solo with guest Dr. Maulik Purohit. Dr. Purohit talks about his key learnings from leading digital transformation in healthcare, emphasizing the importance of culture, employee well-being, and the need for imagination in leadership. They explore the challenges faced by health sy…

1
The New 4Ps of Marketing: Platform 16:19

7M ago16:19

16:19

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a fo…

1
The New 4Ps of Marketing: Process 18:27

8M ago18:27

18:27

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to th…

1
The New 4Ps of Marketing: Product 14:27

8M ago14:27

14:27

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to t…

1
The New 4Ps of Marketing: People 15:36

8M ago15:36

15:36

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this first episode of a four part series, we kick off t…

1
How Quickly Will This Replace Product-Market Fit? 20:57

8M ago20:57

20:57

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong brand promise can differentiate businesses in a competitive market. If product-market fit was easy for service businesses to shr…

1
When Do We Give Them The Keys? 18:44

9M ago18:44

18:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to fin…

1
Improve Your Marketing Today with Behavioral Science | Nancy Harhut 53:41

9M ago53:41

53:41

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importanc…

1
Is Your Unique Experience Actually a Trend? 19:10

9M ago19:10

19:10

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to cu…

1
Is It a Moat or Just Table Stakes? 20:47

9M ago20:47

20:47

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversation explores the challenges of innovation and go-to-market strategy in marketing. It's important to identify what truly sets …

1
Do Customer Relationship Managers (CRMs) Manage Relationship? 19:13

10M ago19:13

19:13

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactio…

1
To Niche or Not to Niche? 18:16

10M ago18:16

18:16

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or fin…

1
Marketing Takeaways from the Paris Olympics 16:08

10M ago16:08

16:08

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solid…

1
Should We Ever Say "No"? 17:11

10M ago17:11

17:11

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department…

1
Is The Same Joke Funny Twice? 16:03

10M ago16:03

16:03

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaini…

1
Stop it With the Facts, Please! 16:11

11M ago16:11

16:11

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…

1
How Is Your Emotional Understanding? | Ian Baer 50:28

11M ago50:28

50:28

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…

1
Please Tell Me I'm Wrong 21:14

11M ago21:14

21:14

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…

1
The Importance of Firing Good Customers 20:05

11M ago20:05

20:05

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …

1
Are You Being Intentionally Inefficient? 17:16

12M ago17:16

17:16

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…

1
The Future of SEO, Part IV: Capturing Video 23:14

12M ago23:14

23:14

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…

1
The Future of SEO, Part III: Are We Back to Backlinking? 23:20

12M ago23:20

23:20

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…

1
The Future of SEO, Part II: Getting the Picture 22:52

1y ago22:52

22:52

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…

1
The Future of SEO, Part I: Technical (on-page) SEO 22:19

1y ago22:19

22:19

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…

1
Your Key to Career Advancement with Peggy Klaus 53:10

1y ago53:10

53:10

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…

1
Branding is a Verb 21:42

1y ago21:42

21:42

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…

1
How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones 36:45

1y ago36:45

36:45

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…

1
Unpredictability in This Presidential Election Year 19:14

1y ago19:14

19:14

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…

1
The Better Track for Your Career: Agency Side or Brand Side? 21:56

1y ago21:56

21:56

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…

1
Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver 40:32

1y ago40:32

40:32

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…

1
Personalization vs. Segmentation 15:59

1y ago15:59

15:59

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …

1
Is Catalytic Marketing Right for Your Business? 19:15

1y ago19:15

19:15

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…

1
Welcome to the Content Revolution 19:05

1y ago19:05

19:05

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…

1
Going All In on Exclusivity or Accessibility 15:44

1y ago15:44

15:44

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…

1
When Should Marketers Stop Testing? 18:47

1+ y ago18:47

18:47

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? Ho…

1
Shhh... Should We Tell or Not? 20:17

1+ y ago20:17

20:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content made with AI and that made by AI, and discuss whether or not marketers should be help accountable for transparency when AI is us…

1
Staying Relevant and Weathering the Social Network Effect 15:35

1+ y ago15:35

15:35

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues to improve. Competition is increasing, forcing marketers to get better--and, thereby, increase the competition! It can be a c…

1
Anchoring Influence in Empathy | Dr. Carolyn Goerner 49:23

1+ y ago49:23

49:23

One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Business. She shares insights on power, vulnerability, empathy, negotiation, and influence. From understanding the underlying mo…

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