I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.
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Consume short, top-level as well as practical digital marketing tips and strategies on-the-go that can help you grow your organisation. The Marketing Bite podcast is hosted by Jandre de Beer, who is the founder and head of growth of Version Eight (an ROI-driven digital marketing agency) and also, the author of the book "ADJUST - WTF is Happening in Advertising Today". Subscribe for real insight on real people doing real work in the digital marketing landscape! www.v8media.co.za
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3 Ways To Grow Without Spending More On Ads
27:24
27:24
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27:24🗒️ What You're Going to Learn in This Video:In this video, you’ll discover three powerful ways to grow your business without spending a cent more on ads. These strategies are proven to boost revenue while protecting your marketing budget, and they work for businesses of all sizes. If you’re ready to make your money go further, this is a must-watch.…
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In this episode, I break down the "one product trap" that causes so many promising eCommerce businesses to crash after initial success. You'll learn why relying on a single winning product can be dangerous, how competition erodes your margins, and the critical mistakes founders make when introducing their second product. I share a real-life case st…
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Car Sales Ads, Small Budget Businesses & Salon Growth Tips
37:43
37:43
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37:43In this unscripted and value-packed Q&A, I dive into real-world questions from entrepreneurs and business owners about marketing, lead generation, and business growth. You'll learn how to run profitable Meta ads as a car sales executive, the best low-capital business models to start today, and how to turn a beauty salon into a lead-generating machi…
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Are you generating leads but struggling to convert them? In this episode, we uncover the single biggest mistake businesses make when it comes to turning leads into paying customers—and how to fix it fast. You'll learn actionable strategies like the power of lead nurturing, why phone calls still outperform AI, and how to use WhatsApp and email to bu…
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How to Optimise Your Online Store For Profit
26:37
26:37
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26:37Ready to squeeze more profit out of every sale? In this master-class Jandre shows exactly where South African online stores leak cash and how to plug the holes. You’ll learn how to reclaim thousands in VAT, negotiate suppliers and payment-gateway fees, slash shipping costs with aggregators, and drop customer-acquisition costs through smarter market…
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How Much Profit Does The Avg. eCommerce Store Make?
15:38
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15:38"How Much Profit Does The Avg. eCommerce Store Make?"🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm e…
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Why 95% of Your Leads Don't Convert and What To Do About It
29:43
29:43
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29:43What You're Going to Learn in This Video:Discover why 95% of your leads aren’t converting—and why that’s completely normal. In this video, we unpack the 95/5 Rule and reveal actionable strategies you can use to improve your lead conversion rates. Learn how to set realistic expectations, implement effective sales processes, leverage CRM systems, and…
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How A.I. Can Help You Convert More Leads Into Clients & Customers
20:51
20:51
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20:51Discover how AI can transform your lead generation by automating responses, qualifying prospects, and booking meetings 24/7. You’ll learn why speed-to-lead is critical, and how conversational bots on your website, social DMs, or WhatsApp can boost engagement and conversion rates. See real-world examples of end-to-end quoting, calendar integration, …
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The Hidden Truths About User Generated Content
22:44
22:44
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22:44Discover why User-Generated Content (UGC) is the secret weapon for brands in 2025 and how it builds instant trust and authenticity. You’ll learn the psychological triggers—curiosity, relatability, and “bullshit radar” bypass—that make UGC ads outperform polished productions. Get practical guidance on ideal video lengths, creator selection, and hone…
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Meta Ads eCommerce Tactics That's Working Right Now
19:28
19:28
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19:28What You're Going to Learn in This Video:In this episode, we reveal the top-performing Meta Ads strategies for eCommerce in 2025. If you're running an online store or managing ads for eCommerce brands, these are the tactics you can't afford to miss.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and …
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Branding vs Sales Campaigns When Starting a New Business?
13:51
13:51
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13:51When launching a new business, should your budget go to branding or sales? This video breaks down the difference between awareness and sales campaigns, and which is the smarter move when you're just starting out. You'll learn how branding affects your CPA, when to shift your focus from conversions to reputation, and how to create a hybrid strategy …
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3 Things You Need to Sustain Growth and Attract Investors
23:41
23:41
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23:41In this video, you'll discover the three essential elements your business needs to scale sustainably and attract serious investors. Learn why investors prioritize predictability over potential, and how to structure your business to become a true asset—not just a passion project. We'll break down what scalability, defensibility, and margins really m…
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The Biggest eCommerce Conversion Rate Mistake!
25:29
25:29
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25:29In this video, you'll uncover the single biggest mistake eCommerce businesses make when trying to improve their conversion rates—and why it’s costing them serious revenue. You'll learn how to interpret performance data correctly before making any website changes, why industry benchmarks can be misleading, and the key differences in conversion expec…
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[Important] eCommerce Unit Economics You Need to Understand
23:49
23:49
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23:49What You're Going to Learn in This Video:In this video, you'll learn the four essential metrics that every aspiring eCommerce entrepreneur must understand to build a profitable and scalable business. We'll break down unit economics in a simple and practical way. You'll discover how to evaluate a product's profitability, how much you can afford to s…
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Paid Ads vs SEO - Whats Works Best for New Business?
23:48
23:48
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23:48What You're Going to Learn in This Video:If you're a new business owner with a limited budget and you're unsure whether to invest in SEO or paid ads, this video breaks it down for you with practical, real-world insights. You'll learn the key differences between paid ads and SEO, how long each takes to generate results, the associated costs, and how…
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Generate 15% More eCommerce Revenue With WhatsApp Automations | Part 2
23:08
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23:08"Generate 15% More eCommerce Revenue With WhatsApp Automations | Part 2"🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing ef…
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Generate 15% More eCommerce Revenue With WhatsApp Automations | Part 1
23:46
23:46
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23:46Want to boost your eCommerce revenue by 15% (or more)? 💰 In Part 1 of this powerful series, we break down how to leverage WhatsApp automations to increase conversions, recover abandoned carts, and engage customers like never before.This isn't theory—these are real, actionable strategies you can implement today to drive results for your online store…
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Behind the Scenes of Scaling V8 Group (Interview with Jordan Platten)
1:19:28
1:19:28
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1:19:28What You're Going to Learn in This Video:In this exclusive interview with Jordan Platten, Jandre and Wickus share the inside story of how they built V8 Group from a small agency to a thriving business empire. Discover how they met, combined their specialized skills, implemented systems that allowed them to scale beyond 7-figures, and expanded into …
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Why Your Online Store Conversion Rate is Dropping
22:30
22:30
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22:30What You're Going to Learn in This Video:Discover the #1 reason your online store conversion rate is dropping in 2025, and it's not what most people think. Learn why shoppers typically need 16 touchpoints before making a purchase, how increasing competition impacts your conversion rates, and the practical psychological tactics you can implement to …
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Biggest Lead Generation Mistakes (That's Costing You Thousands)
23:37
23:37
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23:37Discover the two biggest mistakes in lead generation that are costing your business thousands. Based on our experience with 500+ businesses, I'll reveal why most companies struggle with lead costs and conversion rates, and provide actionable solutions to fix these problems. Learn how to optimize your campaigns for better lead quality and implement …
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What's The Most Important Marketing Metric to Measure?
11:16
11:16
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11:16Discover why most marketers and agencies are focusing on the wrong metric to measure marketing success. I'll reveal the #1 metric you should be tracking instead of ROAS, explain why profit on ad spend (POAS) is the true indicator of marketing effectiveness, and show you exactly how to calculate it for your business. This knowledge is crucial if you…
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5 Things You Need to Hit R1M+ per Month In Revenue
28:31
28:31
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28:31Discover the five non-negotiable elements your business needs to hit R1M per month. I break down exactly what successful businesses require - from product uniqueness to financial management - based on my experience working with 500+ businesses. Learn why most businesses struggle with mediocre products, poor margins, and ineffective distribution, an…
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3 Red Flags That You're a Bad Business Owner
23:18
23:18
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23:18What You're Going to Learn in This Video:Discover the three critical red flags that indicate you might be a bad business owner - and how to fix them. Drawing from my experience working with over 500 business owners and conversations with billionaires, I'll reveal the key mindset and operational differences between struggling entrepreneurs and those…
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How Omni-Channel Marketing Works and Is It Worth It?
20:54
20:54
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20:54What You're Going to Learn in This Video:Discover how omni-channel marketing actually works and why looking at your marketing holistically is crucial for scaling your business. Learn about the 16 touchpoints needed before customers buy, the soccer team analogy for marketing channels, and how to strategically combine different platforms to lower acq…
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How to Make Profit From Your Paid Advertising
15:33
15:33
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15:33What You're Going to Learn in This Video:Why most businesses fail when scaling from R50K to R300K per month and the critical "Profit Hill" concept you must understand to scale profitably. Learn why tripling your revenue could actually lead to losses, and the exact steps to overcome this common growth challenge.🤔 Who Am I?I'm the founder of V8 Capit…
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How We Did R1.2M in Sales in 24 Hours With Our eCommerce Store
23:02
23:02
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23:02🗒️ What You're Going to Learn in This Video:Discover how we generated R1.2M in sales in just 24 hours during Black Friday with our eCommerce store. Learn the four crucial foundations we built over 18 months that made this possible, including database building, pixel optimization, offer creation, and flash sale execution. This isn't just about Black…
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Why Your Business Isn’t Growing and You Feel Stuck
23:13
23:13
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23:13🗒️ What You're Going to Learn in This Video:Why most businesses get stuck and what's the ONE critical factor holding them back from sustainable growth. Learn why having product-market fit, good margins, distribution, and marketing isn't enough - and discover the missing piece that makes everything work.🤔 Who Am I?Hi my name is Jandre, I'm the owner…
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How to Know When Your Business Is About to Fail
25:01
25:01
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25:01🗒️ What You're Going to Learn in This Video:In this video, we break down the three critical warning signs that indicate your business might be headed for trouble. Learn how to identify and fix issues with cash conversion cycles, shrinking profit margins, and lack of innovation before they become fatal to your business. These insights come from work…
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1
Best Small Business Marketing Strategies in 2025
33:59
33:59
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33:59What You're Going to Learn in This Video:In this data-driven breakdown, we analyze and score the top 10 marketing strategies for 2025 based on five key criteria: revenue impact, time to results, cost efficiency, scalability, and consistency. Learn which strategies deserve your immediate attention and investment, and which ones can wait until you ha…
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4 Game-Changing Pillars to Lower Your CPA and Boost Your ROI
20:07
20:07
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20:07🗒️ What You're Going to Learn in This Video:In this video, we break down the four essential pillars that will help your brand stand out in a crowded marketplace. Drawing from experience with over 500 businesses since 2018, learn how to lower your customer acquisition costs and create a unique position in your market. Whether you're just starting or…
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How Branding Is Killing Your Paid Advertising
16:07
16:07
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16:07In this video, we break down how brand positioning directly impacts your customer acquisition costs (CPA). Learn the three critical categories of brand positioning, why being "the same as everyone else" is killing your profitability, and how to strategically position your brand to reduce marketing costs. This is essential knowledge for any business…
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E-Commerce QnA w/ Jason Modlinne - Episode 4
29:27
29:27
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29:27🗒️ What You're Going to Learn in This Video:In this candid Q&A session, we dive deep into crucial e-commerce topics including managing cash flow, digital marketing investments, brand building, and seasonal strategies. Learn practical insights from real business owners who are in the trenches, dealing with actual challenges and sharing what really w…
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Brand Building Secrets Most Business Owners Get Wrong w/ Costa Carastavrakis
49:34
49:34
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49:34🗒️ What You're Going to Learn in This Video: In this video, we dive deep into the psychology of brand building with marketing expert Costa. Learn why your brand name isn't as important as you think, discover the secrets behind billion-dollar brands like Sorbet, and understand what actually matters when building a lasting business. We break down com…
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E-Commerce QnA w/ Jason Modlinne - Episode 3
18:14
18:14
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18:14Welcome to the 3rd episode of our E-Commerce Q&A with Jay! In this interactive series, we dives into essential topics for online sellers and budding entrepreneurs. From scaling your online store to effective marketing strategies and optimizing sales funnels, we’re here to answer your top questions. Whether you’re just starting or looking to take yo…
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How De Afrikander Handelshuis Became a Household Name w/ Charl Oberholzer | 085
31:24
31:24
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31:24In this video, I sit down with Charl Oberholzer from De Afrikander Handelshuis to discuss the journey of building a retail brand that resonates with so many. We delve into the challenges and triumphs of entrepreneurship, offering insights for anyone looking to grow their small business in the retail sector.👉 Connect with Charl: Instagram - https://…
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Welcome to the 2nd episode of our E-Commerce Q&A with Jay! In this interactive series, we dives into essential topics for online sellers and budding entrepreneurs. From scaling your online store to effective marketing strategies and optimizing sales funnels, we’re here to answer your top questions. Whether you’re just starting or looking to take yo…
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How to Build a Thriving Beauty Business w/ Rhona Erasmus | 084
56:56
56:56
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56:56In this video, we dive deep into the secrets of building a thriving beauty business with the incredible Rhona Erasmus, founder of Trouvaille Spa and REALSKIN. Learn from Rhona’s experience in crafting a unique brand and discover actionable insights that can elevate your own beauty business.👉 Rhona on Instagram: https://www.instagram.com/rhonaerasmu…
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Welcome to the first episode of our E-Commerce Q&A with Jay! In this interactive series, Jay dives into essential topics for online sellers and budding entrepreneurs. From scaling your online store to effective marketing strategies and optimizing sales funnels, we’re here to answer your top questions. Whether you’re just starting or looking to take…
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[Live] Marketing & Business QnA - 25 Oct '24
50:11
50:11
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50:11🗒️ What You're Going to Learn in This Video:In this live session, we dive into digital marketing strategies tailored for both local businesses and eCommerce stores. We’re covering everything from how to maximise your online presence to scaling your sales effectively.📅 We're Live and Taking Questions!This session is interactive! If you're joining us…
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Fix Yourself Before You Fix Your Business | 083
56:30
56:30
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56:30Join Lizette Volkswyn as she discusses the importance of fixing yourself before fixing your business. Learn how personal growth can positively impact your business success in this insightful video.This powerful episode, we sit down with Lizette Volkwyn to explore how personal development is key to business success. Learn why you must fix yourself f…
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[Live] Marketing & Business QnA - 18 Oct '24
38:39
38:39
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38:39🗒️ What You're Going to Learn in This Video:In this live session, we dive into digital marketing strategies tailored for both local businesses and eCommerce stores. We’re covering everything from how to maximise your online presence to scaling your sales effectively.📅 We're Live on 10 October and Taking Questions!This session is interactive! If you…
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What Running a Marketing Agency Is Really Like w/Catherine Van den Berg | 082
52:41
52:41
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52:41🗒️ What You're Going to Learn in This Video:In this episode, I sit down with Catherine Van den Berg from Cyborg Digital to discuss what it’s really like to run a marketing agency. From the challenges to the rewards, we dive into the everyday reality of leading a successful agency and share some of the behind-the-scenes experiences that most people …
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5 Must Have Apps for an 8-Figure Shopify Store | 081
26:30
26:30
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26:30🗒️ What You're Going to Learn in This Video:In this video, we unveil the 5 must-have Shopify apps that have propelled eCommerce stores to 8-figure revenues. Get ready to transform your Shopify store into a sales powerhouse!🤔 Who Am I?Hi, my name is Jandre, and I'm the owner of the Top 1% Marketing Agency, V8 Media, and the CEO of the V8 Group! Afte…
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[Live] Marketing & Business QnA - 10 Oct '24
56:59
56:59
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56:59🗒️ What You're Going to Learn in This Video:In this live session, we dive into digital marketing strategies tailored for both local businesses and eCommerce stores. We’re covering everything from how to maximise your online presence to scaling your sales effectively.📅 We're Live on 10 October and Taking Questions!This session is interactive! If you…
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1
The Mindset of Top 1% Business Owners | 080
16:45
16:45
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16:45🗒️ What You're Going to Learn in This Video:In this video, we break down the mindset that separates the top 1% of business owners from the rest. Learn the key habits, strategies, and mental frameworks that the most successful entrepreneurs use to drive growth, overcome challenges, and achieve their goals.🤔 Who Am I?Hi, I’m Jandre, the founder of th…
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How Alita Built One of SA's Favorite Jewellery Brands | 079
1:10:31
1:10:31
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1:10:31🗒️ What You're Going to Learn in This Video:In this episode, we sit down with Alita, the founder of Purple Carrot, one of South Africa’s favorite jewelry brands. Discover how she turned her passion into a thriving business and the strategies she used to build a loyal customer base and become a leader in the jewelry space.🤔 Who Am I?Hi, I’m Jandre, …
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How WC Reynders Built FitFoodz Into an 8-Figure Business | 078
31:53
31:53
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31:53🗒️ What You're Going to Learn in This Video:In this episode, we chat with Willem, the founder of FitFoodz, one of South Africa’s leading meal prep health food companies. Learn how FitFoodz managed to 10X their business in just two years and become a go-to name in the health food industry.🤔 Who Am I?Hi, I’m Jandre, founder of V8 Media, South Africa'…
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Zero to 10,000 Orders in 12 Months w/Jason Modlinne | 077
37:28
37:28
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37:28I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R100M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer b…
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1
High ROAS / Low Budget VS Low ROAS / High Budget | 076
8:43
8:43
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8:43I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
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1
ROAS vs POAS - What's More Important For Growth? | 075
8:13
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8:13I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
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