Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Hidden Truths About User Generated Content
Manage episode 489258222 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Discover why User-Generated Content (UGC) is the secret weapon for brands in 2025 and how it builds instant trust and authenticity. You’ll learn the psychological triggers—curiosity, relatability, and “bullshit radar” bypass—that make UGC ads outperform polished productions. Get practical guidance on ideal video lengths, creator selection, and honest feedback tactics that boost credibility. Plus, explore cost-efficient UGC formats like unboxing, day-in-the-life, and before-and-after to maximize ROI across your ad campaigns and repurpose content everywhere.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Introduction & Why UGC Matters0:37 - UGC Benefits: Credibility, Authenticity & Repurposing1:37 - Why UGC Slips Beneath the Ad Radar2:47 - TikTok’s Role in the UGC Revolution3:55 - How UGC Boosts Engagement & Curiosity5:31 - Leveraging Trends & Storytelling in UGC7:54 - UGC Best Practices: Optimal Video Length8:39 - Letting Creators Maintain Authenticity10:27 - Using Honest Feedback to Build Trust13:28 - Selecting the Right Creators for Your Audience14:45 - Top UGC Formats: Unboxing, Day-in-Life & POV16:32 - Creative UGC Examples & Formats18:11 - The Cost Efficiency of UGC vs Traditional Production20:29 - Scaling UGC: Agility & ROI Advantages🔎 Hashtags#UGC #UserGeneratedContent #DigitalMarketing #ContentMarketing #BrandTrust #Authenticity #MarketingStrategy #SocialMediaAds #CreatorEconomy #AdCreative #TikTokTrends #VideoMarketing #Engagement #ROI #EcommerceMarketing #MarketingTips #ContentCreation #InfluencerMarketing #AdStrategy #MarketingInnovation🔎 Related Searches:what is UGC contenthow to use UGC in adsUGC vs traditional adsbest UGC formats for marketingUGC video length best practiceshow to find UGC creatorsbenefits of user-generated contentUGC storytelling examplescost-effective ad creative ideasTikTok UGC advertising tipsrepurposing UGC across channelsboost trust with user-generated content🔑 Keywords:UGC, user-generated content, authenticity, credibility, engagement, TikTok algorithm, curiosity, ad fatigue, video length, creator selection, unboxing, day-in-life, before and after, ROI, cost efficiency, repurposing content, social proof, trust signals, marketing agility, storytelling
115 episodes
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Manage episode 489258222 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Discover why User-Generated Content (UGC) is the secret weapon for brands in 2025 and how it builds instant trust and authenticity. You’ll learn the psychological triggers—curiosity, relatability, and “bullshit radar” bypass—that make UGC ads outperform polished productions. Get practical guidance on ideal video lengths, creator selection, and honest feedback tactics that boost credibility. Plus, explore cost-efficient UGC formats like unboxing, day-in-the-life, and before-and-after to maximize ROI across your ad campaigns and repurpose content everywhere.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Introduction & Why UGC Matters0:37 - UGC Benefits: Credibility, Authenticity & Repurposing1:37 - Why UGC Slips Beneath the Ad Radar2:47 - TikTok’s Role in the UGC Revolution3:55 - How UGC Boosts Engagement & Curiosity5:31 - Leveraging Trends & Storytelling in UGC7:54 - UGC Best Practices: Optimal Video Length8:39 - Letting Creators Maintain Authenticity10:27 - Using Honest Feedback to Build Trust13:28 - Selecting the Right Creators for Your Audience14:45 - Top UGC Formats: Unboxing, Day-in-Life & POV16:32 - Creative UGC Examples & Formats18:11 - The Cost Efficiency of UGC vs Traditional Production20:29 - Scaling UGC: Agility & ROI Advantages🔎 Hashtags#UGC #UserGeneratedContent #DigitalMarketing #ContentMarketing #BrandTrust #Authenticity #MarketingStrategy #SocialMediaAds #CreatorEconomy #AdCreative #TikTokTrends #VideoMarketing #Engagement #ROI #EcommerceMarketing #MarketingTips #ContentCreation #InfluencerMarketing #AdStrategy #MarketingInnovation🔎 Related Searches:what is UGC contenthow to use UGC in adsUGC vs traditional adsbest UGC formats for marketingUGC video length best practiceshow to find UGC creatorsbenefits of user-generated contentUGC storytelling examplescost-effective ad creative ideasTikTok UGC advertising tipsrepurposing UGC across channelsboost trust with user-generated content🔑 Keywords:UGC, user-generated content, authenticity, credibility, engagement, TikTok algorithm, curiosity, ad fatigue, video length, creator selection, unboxing, day-in-life, before and after, ROI, cost efficiency, repurposing content, social proof, trust signals, marketing agility, storytelling
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Similar to Jandre de Beer - How to Build a Better Business
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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