I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.
…
continue reading
Consume short, top-level as well as practical digital marketing tips and strategies on-the-go that can help you grow your organisation. The Marketing Bite podcast is hosted by Jandre de Beer, who is the founder and head of growth of Version Eight (an ROI-driven digital marketing agency) and also, the author of the book "ADJUST - WTF is Happening in Advertising Today". Subscribe for real insight on real people doing real work in the digital marketing landscape! www.v8media.co.za
…
continue reading

1
The Hidden Truths About User Generated Content
22:44
22:44
Play later
Play later
Lists
Like
Liked
22:44Discover why User-Generated Content (UGC) is the secret weapon for brands in 2025 and how it builds instant trust and authenticity. You’ll learn the psychological triggers—curiosity, relatability, and “bullshit radar” bypass—that make UGC ads outperform polished productions. Get practical guidance on ideal video lengths, creator selection, and hone…
…
continue reading

1
Meta Ads eCommerce Tactics That's Working Right Now
19:28
19:28
Play later
Play later
Lists
Like
Liked
19:28What You're Going to Learn in This Video:In this episode, we reveal the top-performing Meta Ads strategies for eCommerce in 2025. If you're running an online store or managing ads for eCommerce brands, these are the tactics you can't afford to miss.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and …
…
continue reading

1
Branding vs Sales Campaigns When Starting a New Business?
13:51
13:51
Play later
Play later
Lists
Like
Liked
13:51When launching a new business, should your budget go to branding or sales? This video breaks down the difference between awareness and sales campaigns, and which is the smarter move when you're just starting out. You'll learn how branding affects your CPA, when to shift your focus from conversions to reputation, and how to create a hybrid strategy …
…
continue reading

1
3 Things You Need to Sustain Growth and Attract Investors
23:41
23:41
Play later
Play later
Lists
Like
Liked
23:41In this video, you'll discover the three essential elements your business needs to scale sustainably and attract serious investors. Learn why investors prioritize predictability over potential, and how to structure your business to become a true asset—not just a passion project. We'll break down what scalability, defensibility, and margins really m…
…
continue reading

1
The Biggest eCommerce Conversion Rate Mistake!
25:29
25:29
Play later
Play later
Lists
Like
Liked
25:29In this video, you'll uncover the single biggest mistake eCommerce businesses make when trying to improve their conversion rates—and why it’s costing them serious revenue. You'll learn how to interpret performance data correctly before making any website changes, why industry benchmarks can be misleading, and the key differences in conversion expec…
…
continue reading

1
[Important] eCommerce Unit Economics You Need to Understand
23:49
23:49
Play later
Play later
Lists
Like
Liked
23:49What You're Going to Learn in This Video:In this video, you'll learn the four essential metrics that every aspiring eCommerce entrepreneur must understand to build a profitable and scalable business. We'll break down unit economics in a simple and practical way. You'll discover how to evaluate a product's profitability, how much you can afford to s…
…
continue reading

1
Paid Ads vs SEO - Whats Works Best for New Business?
23:48
23:48
Play later
Play later
Lists
Like
Liked
23:48What You're Going to Learn in This Video:If you're a new business owner with a limited budget and you're unsure whether to invest in SEO or paid ads, this video breaks it down for you with practical, real-world insights. You'll learn the key differences between paid ads and SEO, how long each takes to generate results, the associated costs, and how…
…
continue reading

1
Generate 15% More eCommerce Revenue With WhatsApp Automations | Part 2
23:08
23:08
Play later
Play later
Lists
Like
Liked
23:08"Generate 15% More eCommerce Revenue With WhatsApp Automations | Part 2"🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing ef…
…
continue reading

1
Generate 15% More eCommerce Revenue With WhatsApp Automations | Part 1
23:46
23:46
Play later
Play later
Lists
Like
Liked
23:46Want to boost your eCommerce revenue by 15% (or more)? 💰 In Part 1 of this powerful series, we break down how to leverage WhatsApp automations to increase conversions, recover abandoned carts, and engage customers like never before.This isn't theory—these are real, actionable strategies you can implement today to drive results for your online store…
…
continue reading

1
Behind the Scenes of Scaling V8 Group (Interview with Jordan Platten)
1:19:28
1:19:28
Play later
Play later
Lists
Like
Liked
1:19:28What You're Going to Learn in This Video:In this exclusive interview with Jordan Platten, Jandre and Wickus share the inside story of how they built V8 Group from a small agency to a thriving business empire. Discover how they met, combined their specialized skills, implemented systems that allowed them to scale beyond 7-figures, and expanded into …
…
continue reading

1
Why Your Online Store Conversion Rate is Dropping
22:30
22:30
Play later
Play later
Lists
Like
Liked
22:30What You're Going to Learn in This Video:Discover the #1 reason your online store conversion rate is dropping in 2025, and it's not what most people think. Learn why shoppers typically need 16 touchpoints before making a purchase, how increasing competition impacts your conversion rates, and the practical psychological tactics you can implement to …
…
continue reading

1
Biggest Lead Generation Mistakes (That's Costing You Thousands)
23:37
23:37
Play later
Play later
Lists
Like
Liked
23:37Discover the two biggest mistakes in lead generation that are costing your business thousands. Based on our experience with 500+ businesses, I'll reveal why most companies struggle with lead costs and conversion rates, and provide actionable solutions to fix these problems. Learn how to optimize your campaigns for better lead quality and implement …
…
continue reading

1
What's The Most Important Marketing Metric to Measure?
11:16
11:16
Play later
Play later
Lists
Like
Liked
11:16Discover why most marketers and agencies are focusing on the wrong metric to measure marketing success. I'll reveal the #1 metric you should be tracking instead of ROAS, explain why profit on ad spend (POAS) is the true indicator of marketing effectiveness, and show you exactly how to calculate it for your business. This knowledge is crucial if you…
…
continue reading

1
5 Things You Need to Hit R1M+ per Month In Revenue
28:31
28:31
Play later
Play later
Lists
Like
Liked
28:31Discover the five non-negotiable elements your business needs to hit R1M per month. I break down exactly what successful businesses require - from product uniqueness to financial management - based on my experience working with 500+ businesses. Learn why most businesses struggle with mediocre products, poor margins, and ineffective distribution, an…
…
continue reading

1
3 Red Flags That You're a Bad Business Owner
23:18
23:18
Play later
Play later
Lists
Like
Liked
23:18What You're Going to Learn in This Video:Discover the three critical red flags that indicate you might be a bad business owner - and how to fix them. Drawing from my experience working with over 500 business owners and conversations with billionaires, I'll reveal the key mindset and operational differences between struggling entrepreneurs and those…
…
continue reading

1
How Omni-Channel Marketing Works and Is It Worth It?
20:54
20:54
Play later
Play later
Lists
Like
Liked
20:54What You're Going to Learn in This Video:Discover how omni-channel marketing actually works and why looking at your marketing holistically is crucial for scaling your business. Learn about the 16 touchpoints needed before customers buy, the soccer team analogy for marketing channels, and how to strategically combine different platforms to lower acq…
…
continue reading

1
How to Make Profit From Your Paid Advertising
15:33
15:33
Play later
Play later
Lists
Like
Liked
15:33What You're Going to Learn in This Video:Why most businesses fail when scaling from R50K to R300K per month and the critical "Profit Hill" concept you must understand to scale profitably. Learn why tripling your revenue could actually lead to losses, and the exact steps to overcome this common growth challenge.🤔 Who Am I?I'm the founder of V8 Capit…
…
continue reading

1
How We Did R1.2M in Sales in 24 Hours With Our eCommerce Store
23:02
23:02
Play later
Play later
Lists
Like
Liked
23:02🗒️ What You're Going to Learn in This Video:Discover how we generated R1.2M in sales in just 24 hours during Black Friday with our eCommerce store. Learn the four crucial foundations we built over 18 months that made this possible, including database building, pixel optimization, offer creation, and flash sale execution. This isn't just about Black…
…
continue reading

1
Why Your Business Isn’t Growing and You Feel Stuck
23:13
23:13
Play later
Play later
Lists
Like
Liked
23:13🗒️ What You're Going to Learn in This Video:Why most businesses get stuck and what's the ONE critical factor holding them back from sustainable growth. Learn why having product-market fit, good margins, distribution, and marketing isn't enough - and discover the missing piece that makes everything work.🤔 Who Am I?Hi my name is Jandre, I'm the owner…
…
continue reading

1
How to Know When Your Business Is About to Fail
25:01
25:01
Play later
Play later
Lists
Like
Liked
25:01🗒️ What You're Going to Learn in This Video:In this video, we break down the three critical warning signs that indicate your business might be headed for trouble. Learn how to identify and fix issues with cash conversion cycles, shrinking profit margins, and lack of innovation before they become fatal to your business. These insights come from work…
…
continue reading

1
Best Small Business Marketing Strategies in 2025
33:59
33:59
Play later
Play later
Lists
Like
Liked
33:59What You're Going to Learn in This Video:In this data-driven breakdown, we analyze and score the top 10 marketing strategies for 2025 based on five key criteria: revenue impact, time to results, cost efficiency, scalability, and consistency. Learn which strategies deserve your immediate attention and investment, and which ones can wait until you ha…
…
continue reading

1
4 Game-Changing Pillars to Lower Your CPA and Boost Your ROI
20:07
20:07
Play later
Play later
Lists
Like
Liked
20:07🗒️ What You're Going to Learn in This Video:In this video, we break down the four essential pillars that will help your brand stand out in a crowded marketplace. Drawing from experience with over 500 businesses since 2018, learn how to lower your customer acquisition costs and create a unique position in your market. Whether you're just starting or…
…
continue reading

1
How Branding Is Killing Your Paid Advertising
16:07
16:07
Play later
Play later
Lists
Like
Liked
16:07In this video, we break down how brand positioning directly impacts your customer acquisition costs (CPA). Learn the three critical categories of brand positioning, why being "the same as everyone else" is killing your profitability, and how to strategically position your brand to reduce marketing costs. This is essential knowledge for any business…
…
continue reading

1
E-Commerce QnA w/ Jason Modlinne - Episode 4
29:27
29:27
Play later
Play later
Lists
Like
Liked
29:27🗒️ What You're Going to Learn in This Video:In this candid Q&A session, we dive deep into crucial e-commerce topics including managing cash flow, digital marketing investments, brand building, and seasonal strategies. Learn practical insights from real business owners who are in the trenches, dealing with actual challenges and sharing what really w…
…
continue reading

1
Brand Building Secrets Most Business Owners Get Wrong w/ Costa Carastavrakis
49:34
49:34
Play later
Play later
Lists
Like
Liked
49:34🗒️ What You're Going to Learn in This Video: In this video, we dive deep into the psychology of brand building with marketing expert Costa. Learn why your brand name isn't as important as you think, discover the secrets behind billion-dollar brands like Sorbet, and understand what actually matters when building a lasting business. We break down com…
…
continue reading

1
E-Commerce QnA w/ Jason Modlinne - Episode 3
18:14
18:14
Play later
Play later
Lists
Like
Liked
18:14Welcome to the 3rd episode of our E-Commerce Q&A with Jay! In this interactive series, we dives into essential topics for online sellers and budding entrepreneurs. From scaling your online store to effective marketing strategies and optimizing sales funnels, we’re here to answer your top questions. Whether you’re just starting or looking to take yo…
…
continue reading

1
How De Afrikander Handelshuis Became a Household Name w/ Charl Oberholzer | 085
31:24
31:24
Play later
Play later
Lists
Like
Liked
31:24In this video, I sit down with Charl Oberholzer from De Afrikander Handelshuis to discuss the journey of building a retail brand that resonates with so many. We delve into the challenges and triumphs of entrepreneurship, offering insights for anyone looking to grow their small business in the retail sector.👉 Connect with Charl: Instagram - https://…
…
continue reading
Welcome to the 2nd episode of our E-Commerce Q&A with Jay! In this interactive series, we dives into essential topics for online sellers and budding entrepreneurs. From scaling your online store to effective marketing strategies and optimizing sales funnels, we’re here to answer your top questions. Whether you’re just starting or looking to take yo…
…
continue reading

1
How to Build a Thriving Beauty Business w/ Rhona Erasmus | 084
56:56
56:56
Play later
Play later
Lists
Like
Liked
56:56In this video, we dive deep into the secrets of building a thriving beauty business with the incredible Rhona Erasmus, founder of Trouvaille Spa and REALSKIN. Learn from Rhona’s experience in crafting a unique brand and discover actionable insights that can elevate your own beauty business.👉 Rhona on Instagram: https://www.instagram.com/rhonaerasmu…
…
continue reading
Welcome to the first episode of our E-Commerce Q&A with Jay! In this interactive series, Jay dives into essential topics for online sellers and budding entrepreneurs. From scaling your online store to effective marketing strategies and optimizing sales funnels, we’re here to answer your top questions. Whether you’re just starting or looking to take…
…
continue reading

1
[Live] Marketing & Business QnA - 25 Oct '24
50:11
50:11
Play later
Play later
Lists
Like
Liked
50:11🗒️ What You're Going to Learn in This Video:In this live session, we dive into digital marketing strategies tailored for both local businesses and eCommerce stores. We’re covering everything from how to maximise your online presence to scaling your sales effectively.📅 We're Live and Taking Questions!This session is interactive! If you're joining us…
…
continue reading

1
Fix Yourself Before You Fix Your Business | 083
56:30
56:30
Play later
Play later
Lists
Like
Liked
56:30Join Lizette Volkswyn as she discusses the importance of fixing yourself before fixing your business. Learn how personal growth can positively impact your business success in this insightful video.This powerful episode, we sit down with Lizette Volkwyn to explore how personal development is key to business success. Learn why you must fix yourself f…
…
continue reading

1
[Live] Marketing & Business QnA - 18 Oct '24
38:39
38:39
Play later
Play later
Lists
Like
Liked
38:39🗒️ What You're Going to Learn in This Video:In this live session, we dive into digital marketing strategies tailored for both local businesses and eCommerce stores. We’re covering everything from how to maximise your online presence to scaling your sales effectively.📅 We're Live on 10 October and Taking Questions!This session is interactive! If you…
…
continue reading

1
What Running a Marketing Agency Is Really Like w/Catherine Van den Berg | 082
52:41
52:41
Play later
Play later
Lists
Like
Liked
52:41🗒️ What You're Going to Learn in This Video:In this episode, I sit down with Catherine Van den Berg from Cyborg Digital to discuss what it’s really like to run a marketing agency. From the challenges to the rewards, we dive into the everyday reality of leading a successful agency and share some of the behind-the-scenes experiences that most people …
…
continue reading

1
5 Must Have Apps for an 8-Figure Shopify Store | 081
26:30
26:30
Play later
Play later
Lists
Like
Liked
26:30🗒️ What You're Going to Learn in This Video:In this video, we unveil the 5 must-have Shopify apps that have propelled eCommerce stores to 8-figure revenues. Get ready to transform your Shopify store into a sales powerhouse!🤔 Who Am I?Hi, my name is Jandre, and I'm the owner of the Top 1% Marketing Agency, V8 Media, and the CEO of the V8 Group! Afte…
…
continue reading

1
[Live] Marketing & Business QnA - 10 Oct '24
56:59
56:59
Play later
Play later
Lists
Like
Liked
56:59🗒️ What You're Going to Learn in This Video:In this live session, we dive into digital marketing strategies tailored for both local businesses and eCommerce stores. We’re covering everything from how to maximise your online presence to scaling your sales effectively.📅 We're Live on 10 October and Taking Questions!This session is interactive! If you…
…
continue reading

1
The Mindset of Top 1% Business Owners | 080
16:45
16:45
Play later
Play later
Lists
Like
Liked
16:45🗒️ What You're Going to Learn in This Video:In this video, we break down the mindset that separates the top 1% of business owners from the rest. Learn the key habits, strategies, and mental frameworks that the most successful entrepreneurs use to drive growth, overcome challenges, and achieve their goals.🤔 Who Am I?Hi, I’m Jandre, the founder of th…
…
continue reading

1
How Alita Built One of SA's Favorite Jewellery Brands | 079
1:10:31
1:10:31
Play later
Play later
Lists
Like
Liked
1:10:31🗒️ What You're Going to Learn in This Video:In this episode, we sit down with Alita, the founder of Purple Carrot, one of South Africa’s favorite jewelry brands. Discover how she turned her passion into a thriving business and the strategies she used to build a loyal customer base and become a leader in the jewelry space.🤔 Who Am I?Hi, I’m Jandre, …
…
continue reading

1
How WC Reynders Built FitFoodz Into an 8-Figure Business | 078
31:53
31:53
Play later
Play later
Lists
Like
Liked
31:53🗒️ What You're Going to Learn in This Video:In this episode, we chat with Willem, the founder of FitFoodz, one of South Africa’s leading meal prep health food companies. Learn how FitFoodz managed to 10X their business in just two years and become a go-to name in the health food industry.🤔 Who Am I?Hi, I’m Jandre, founder of V8 Media, South Africa'…
…
continue reading

1
Zero to 10,000 Orders in 12 Months w/Jason Modlinne | 077
37:28
37:28
Play later
Play later
Lists
Like
Liked
37:28I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R100M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer b…
…
continue reading

1
High ROAS / Low Budget VS Low ROAS / High Budget | 076
8:43
8:43
Play later
Play later
Lists
Like
Liked
8:43I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
ROAS vs POAS - What's More Important For Growth? | 075
8:13
8:13
Play later
Play later
Lists
Like
Liked
8:13I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
Legal Stuff Business Owners Need to Know w/ Jessica Dolata | 074
25:42
25:42
Play later
Play later
Lists
Like
Liked
25:42I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
Top eCommerce Business KPIs To Track Monthly | 073
13:35
13:35
Play later
Play later
Lists
Like
Liked
13:35I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
How to Sell Digital Products Online - Part 2 | 072
21:34
21:34
Play later
Play later
Lists
Like
Liked
21:34I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
How to Sell Digital Products Online - Part 1 | 071
23:24
23:24
Play later
Play later
Lists
Like
Liked
23:24I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
Business Lessons From A Billionaire | 070
14:02
14:02
Play later
Play later
Lists
Like
Liked
14:02I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
What Google Ad Metrics To Track For an Online Business? | 069
11:45
11:45
Play later
Play later
Lists
Like
Liked
11:45I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
How to Build and Monetise an Email List for Online Business | 068
12:42
12:42
Play later
Play later
Lists
Like
Liked
12:42I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading

1
What Facebook Metrics To Track For a Local Business | 067
12:58
12:58
Play later
Play later
Lists
Like
Liked
12:58I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer br…
…
continue reading