The Intentional Hustle: Where Grit Meets Greatness. This podcast blends street smarts, resilience, vision, and purpose to fuel success against all odds. With real talk, savvy insights, and unapologetic authenticity, it inspires the hustler in everyone. Whether chasing dreams, breaking barriers, or rewriting your story, The Intentional Hustle will equip you with the wisdom and fire to move with intention and hustle like a legend. As a visionary leader, Dr. Anthony Hancock brings his expertise ...
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Are you a business owner or startup founder struggling to navigate the challenges of growth? Join seasoned entrepreneurs Matt and Chris Reynolds on the Build Your Business Podcast, where they share decades of experience to help you overcome obstacles and achieve lasting success. We’ll simplify the startup process, provide actionable strategies for growth, and offer invaluable insights to help you. What you'll gain: Overcome your fears: Break through the anxiety and uncertainty that often hol ...
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Leading Through Chaos: How to Handle Business Crisis Without Panic
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59:37How do you lead your business when everything falls apart? In this episode of Build Your Business, Matt and Chris Reynolds share exactly how to handle business crisis—from late-night tech meltdowns and legal threats to complete operational shutdowns. They dive into real-world examples of how founders can stay calm, lead with confidence, and rally t…
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Why Systems & SOPs Are the Secret to Business Growth
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48:04If your business feels like it’s running you—rather than the other way around—this episode is your roadmap out of chaos. Matt and Chris Reynolds break down why systems and SOPs (standard operating procedures) are the foundation of any successful, scalable business. You’ll learn how to start with simple wins, avoid common delegation mistakes, and bu…
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The Currency of Chaos — Why Intentional Thinking Is the Real Wealth
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31:12The Currency of Chaos: Why Intentional Thinking Is the Real Wealth In a world spinning with political chaos, cultural tensions, and economic uncertainty, Dr. Anthony Hancock breaks down why intentional thinking has become the ultimate currency for 2025 and beyond. This isn't about motivation—it's about transformation. Growing up in a household wher…
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Profit First for Founders: How to Take Control of Your Finances
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1:08:14Discover how to apply Profit First for Founders and finally gain control over your business finances. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds walk you through the exact strategies they’ve used to move from cash burn to consistent profit—including financial dashboards, lean budgeting, and tactical cost-cutting. Wh…
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Using Content to Build Trust and Win Clients
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41:22Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency d…
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Churn: The Silent Killer of Your Business
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41:15Are you ignoring churn in your business? You might be losing more than you realize. In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn sa…
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How Customer Focus Drives Business Growth
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54:22Customer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world. Learn how to build tru…
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Why Online Coaching Beats In-Person Coaching: The Freedom, Efficiency, & Value Advantage
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24:03Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey C…
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From Classroom, Boardroom to Camera—Crafting Your Next Chapter
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21:11🎙️ Episode Title: From Classroom, Boardroom to Camera—Crafting Your Next Chapter This ain’t just another career change story. This is about reclaiming your rhythm, reshaping your identity, and redefining what success means—on your own terms. In this episode of The Intentional Hustle, Dr. Anthony Hancock—educator turned entrepreneur, founder of Anth…
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The Trust Equation with Andrew Jackson: How to Build Stronger Business Relationships
57:17
57:17
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57:17What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a tea…
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How to Fire Someone: A Business Owner’s Guide to Tough Conversations
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46:57Firing someone is one of the hardest parts of leadership—but avoiding it can cost your business even more. In this episode of Build Your Business, Matt and Chris Reynolds break down how to fire someone the right way: with clarity, compassion, and professionalism. Whether it's your first time or you're trying to improve your process, you'll learn ho…
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Effective Delegation for Perfectionists: How to Let Go Without Lowering Standards
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42:09📄 Are you stuck doing everything yourself because no one else can do it “right”? In this episode of Build Your Business, Matt and Chris Reynolds break down why perfectionists struggle with delegation—and how to fix it. Learn how to build trust, communicate expectations clearly, and use systems that protect your standards without burning you out. Di…
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When Important Becomes Urgent: How to Prioritize What Actually Matters
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28:32As a business owner, it's easy to push off the things that really matter—your family, your health, your strategic thinking—because they're not screaming for attention. But eventually, they will become urgent. In this episode, Matt Reynolds shares how he cleared his schedule, tackled long-neglected priorities, and rediscovered what it means to lead …
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Take Some Time Off: How Rest Makes You a Better Leader
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19:12In this episode, Matt Reynolds shares why learning to take some time off might be the smartest thing you do as a business owner. He unpacks how intentional rest can increase creativity, sharpen your strategic thinking, and actually improve your output as a leader. Whether it’s a simple weekend away or a longer retreat, Matt offers practical steps f…
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Pivoting for Growth: How Founders Spot Opportunities and Adapt
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43:18How do you know when it’s time to pivot—and how do you pivot without blowing everything up? 🚀Matt and Chris Reynolds break down real-world strategies for spotting opportunity, adapting to market shifts, and making founder pivots that fuel real business growth. Whether you’re navigating slow sales, customer churn, or big market changes (like AI!), t…
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Embracing Remote Work: How Founders Build Freedom & Output
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33:33In this episode of Build Your Business: From Fear to Freedom, Matt Reynolds and Chris Reynolds dive deep into the powerful benefits of embracing remote work—and why they’ll never return to a traditional office setup. From unlocking personal freedom to building high-performing teams across time zones, remote work isn’t just a lifestyle change—it’s a…
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The Power of Thinking Time to Unlock Founder Potential
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37:20Quiet reflection might be the most powerful leadership tool you're not using. In this episode of Build Your Business, Matt and Chris explore how "thinking time" fuels strategic clarity, innovation, and sustainable leadership. Unlocking Founder Potential Starts with Thinking Time Intentional solitude creates space to lead, not just operate. Thinking…
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Overcoming Founder Isolation: Break the Cycle of Overwork & Anxiety
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41:29Feeling like you’re carrying the entire business on your shoulders? You’re not alone. In this vulnerable episode of Build Your Business, Matt and Chris talk openly about the emotional weight of being a founder—and how to break free from the loop of overwork, anxiety, and isolation. 1. What Founder Isolation Really Feels Like More than being alone—i…
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The Art of Sales Without the "Sales Tactics"
58:17
58:17
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58:17Sales doesn't have to feel sleazy or scripted. In this episode of Build Your Business, Matt and Chris Reynolds explore how to master the art of sales by being authentic, problem-focused, and client-centered. The Power of Authenticity in Sales The best salespeople lead with honesty and care. Build trust through real, meaningful conversations. Focus …
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Hiring Your First Employee: Key Considerations for Entrepreneurs
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44:52Hiring your first employee is one of the biggest decisions you’ll make as a business owner. In this episode of Build Your Business, Matt and Chris Reynolds explore everything you need to know before making that first hire—from financial readiness to ensuring a strong cultural fit. Are You Ready to Hire Your First Employee? Hiring too soon—or withou…
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Beyond ChatGPT: Master Advanced AI Tools for Business Growth
1:05:41
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1:05:41Master advanced AI tools to drive business growth, automate workflows, and gain a competitive edge. This episode explores the AI landscape beyond ChatGPT, highlighting cutting-edge tools like Claude, Cursor, and others that entrepreneurs can use to enhance decision-making, streamline operations, and unlock new opportunities. The AI Landscape: A Pri…
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AI for Entrepreneurs: Practical Tools for Decision Making & Problem Solving
48:23
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48:23AI is revolutionizing the way entrepreneurs make decisions, solve complex problems, and streamline business operations. Whether you're looking to enhance productivity, gain deep insights, or automate critical processes, AI can be your most powerful tool. In this episode, we explore the best AI-driven strategies and tools that every entrepreneur sho…
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AI for Business Productivity: Shaping the Future of Work
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55:41How AI is Transforming Work and Productivity AI is reshaping the business landscape, helping organizations work faster, smarter, and more efficiently. In this episode, we explore how AI-powered tools can streamline workflows, automate repetitive tasks, and free up valuable time for strategic growth. Whether you’re an entrepreneur, executive, or tea…
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#17: Your Business GAMEplan: Goals, Actions, Metrics, Execution
1:17:56
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1:17:56Stop Guessing—Start Growing with a GAMEplan Too many businesses struggle with vague strategies and inconsistent execution. This episode introduces the GAMEplan—a simple but powerful framework to help you set clear goals, take meaningful actions, track key metrics, and execute with precision. The GAMEplan makes strategic planning practical and effec…
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#16: Crisis Management for Business Owners: How to Lead & Thrive Under Pressure
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59:37
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59:37Every business owner will encounter unpredictable challenges—from market downturns and PR issues to unexpected crises that test leadership and resilience. The key to navigating uncertainty is effective crisis management. In this episode, we explore the mindset, communication strategies, and decision-making skills necessary to lead a business throug…
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When business gives you lemons, make lemonade. This week, Matt was sick and Chris was dealing with a technical emergency. Matt and Chris are real-life business owners, and sometimes crises happen. We’ll be back with you next week with another long podcast, but we thank you for your listenership. We’re excited to grow this podcast into something gre…
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#14: Mastering Chaos: The Power of Systems in Business
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48:04Are you a business owner feeling overwhelmed by the daily chaos? Do you dream of scaling your business but feel stuck in the weeds? In this episode of Build Your Business, we dive deep into the power of systems and Standard Operating Procedures (SOPs) to transform your business from a chaotic mess to a well-oiled machine. From Chaos to Control - Th…
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#13: From Distracted to Focused: Deep Work Strategies for Business Success
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57:11Conquer distractions, unlock focus, and discover the transformative power of deep work for business owners and entrepreneurs. Learn practical strategies to cultivate focus, eliminate distractions, and build effective routines for maximizing productivity and achieving sustainable success. This is a must-listen for anyone drowning in urgency, struggl…
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Time is your most precious resource. You can make more money and you can work harder, but you cannot make more time. We all have 24 hours in a day and we all have a finite amount of days to live (we will die). Make the most of your time, and learn how to leverage effort and money to open up as much time as possible in your life. Time Is Your Most P…
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#11: When Work is Your Passion, Work Feels Like Play
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40:42When Work is Your Passion, Work Feels Like Play You spend a lot of life at work. If you’re an entrepreneur, unless you plan to fail, you will spend more than most people at it. Don’t do something you hate. Don’t blindly do something you think you love. As you practice something, you tend to love it over time. You will not know unless you expose you…
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#10: Why Core Values Matter: Decision-Making, Growth, & Company Culture
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58:13Core values serve as guiding principles that help individuals and organizations make decisions aligned with their highest ideals. They are incredibly important, and should not be posted on the wall and forgotten, but known by all and followed by all. Core values must be reflected in the company culture, hiring process, and leadership. Why Core Valu…
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#9: 3 Steps to Launch Your Business TODAY
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42:10Be a person of action and officially start your business today with these easy steps: File articles of organization Obtain an EIN Open a business bank account Starting a Business: 3 Steps to Do Today Matt and Chris Reynolds discuss the essential steps to starting a business, emphasizing the importance of taking action and not just acquiring knowled…
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#8: How Two Brothers Built Their Business from Scratch
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52:44Starting a business feels risky, overwhelming, and downright scary—but it doesn’t have to be. In this episode of the *Build Your Business Podcast*, brothers Matt and Chris Reynolds draw on nearly 40 years of combined experience to reveal how they went from fear to freedom in their entrepreneurial journeys. Discover practical steps to balance your d…
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#7: Get Lean! Mastering Financial Management for Business Owners
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1:08:14You are responsible for the financial health of your business, so you must have a good handle on your business's finances. This includes understanding basic business metrics that matters, using leading indicators, and ensuring a profitable business. We walk you through mastering financial management for business owners. Have a Good Handle on Your B…
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#6: Why You Should Bootstrap Your Business
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1:09:06Matt and Chris discuss the merits of bootstrapping a business versus seeking external funding. Why You Should Bootstrap Your Business: 3 Levers to Pull A business owner has 3 levers to pull to push the gas pedal: time, effort, and money (or capital). Early on, you need to maximize time and effort and use the company's revenue to build the budget. T…
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#5: Is My Idea a Passion or Potential Business?
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54:22Not everyone is cut out to be an entrepreneur, but you might be. If you're a great technician and want to start a business, you will have to become a good manager and owner to run a successful business. Passion Project or Potential Business: Master Your Craft Matt and Chris stress that in order to run a successful business, you have to learn how to…
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In this compelling episode of The Intentional Hustle, Dr. Anthony Hancock dives into one of life’s most universal yet deeply personal topics: navigating the complex dynamics of life, growth, and change. Drawing from his 25+ years of leadership and workforce development experience, Dr. Hancock combines wisdom, practical advice, and thought-provoking…
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#4: Essential Tools for Productivity & Quality of Life
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1:14:20Essential Tools for Productivity: Time Saving Products, Services, & Hacks For both Matt and Chris, noise-cancelling headphones help them focus, at home or on the road, and get important and urgent work done efficiently. Matt loves the Jabra elites Chris loves Sony's over ear headphones Too many look myopically to save money, when they eat up too mu…
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All right, all right! Welcome to The Intentional Hustle, where we keep it raw, real, and laser-focused on the grind. I'm your host, Dr. Anthony Hancock, and today, we're diving deep into what it means to hustle with purpose, face life’s big stages, lead with heart, and reflect on the journey that fuels your grind. Have you ever thought about how in…
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#3: People Follow People: Building a Founder Brand
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41:22Building a compelling Founder Brand rooted in authenticity and storytelling can help entrepreneurs attract clients and grow their businesses. Follow these actionable strategies for overcoming fear, creating consistent content, and shifting focus from price to value to stand out in a crowded market. The Concept of Founder Branding People connect wit…
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#2: Focus on Value Delivered not Price: The Value-Driven Entrepreneur
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39:59Focusing solely on price can lower the value you receive, cost you money, and harm your business. As a business owner pricing your services, you do not want to be on the low-end of the available prices. In this episode of the Build Your Business podcast, Matt and Chris Reynolds dive into why focusing solely on price can ultimately harm your busines…
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#1: 6 Non-Negotiables to 10x Your Productivity
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53:2510x your productivity with these 6 non-negotiables. Building these habits into your daily routine increases your output & effectiveness. 10x Your Productivity Habit #1: Work When Everyone Else Sleeps Working when everyone else sleeps gives you an edge over your competitors and gives you time to knock out urgent work and complete deep work without i…
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#87 - Choose Hard Things with Cody McBroom (Legacy Episode)
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43:35Choose Hard Things: The Transforming Power of Fitness Cody had been an overweight youth but decided to begin to take his health and fitness seriously. When he wedded his nascent health and fitness journey with a passion for learning as he changed his major in college, he never looked back and pursued a career as a strength and nutrition coach. Cody…
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#86 - Transitioning Clients Online (Legacy Episode)
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38:39Moving Your Personal Training Clients Online: Online Coaching Business Model Successfully transitioning your clients from in-person to online makes a ton of sense for your quality of life and business model as a strength coach. The biggest value of in-person training comes primarily during those initial sessions, when often drastic technique change…
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Time Audit: Why It Matters – Know Where Your Time is Going You are your biggest time waster. You may feel that others (e.g. your boss, kids, etc.) waste most of your time, but a couple things in response to this notion of your. One, you cannot fully control these things. Two, insofar as you can control them, it often comes with how you react to the…
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Don’t Be Lazy: You Can Do More Most people do not do enough. The evidence for this is all the time people waste performing non-important, unurgent tasks such as watching TikTok, doom-scrolling through Twitter, or binge-watching Netflix. Do not build walls around your time that should not exist. “It’s unhealthy to work on the weekend” or “I deserve …
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#83 - How to Pick Your Battles (Legacy Episode)
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20:08Pick Your Battles: Cool, Calm, Collected Someone in the All In conference Matt, Niki, Andrew, & Josh recently attended said “that’s below my line.” What does this mean? It means certain things should be below “your line” that stirs up your anger. Of course, anger is an emotion, and emotions arise sometimes whether you want them to or not. That bein…
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#82 - From Client to Coach (Legacy Episode)
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35:44Client to Coach: Fitness to Strength Barbell Logic has identified a somewhat typical progression among a cohort of its clientele. These folks go from fan to strength client to Academy client to coach using TurnKey Coach. Micaela Bickel followed this path. She began more in the fitness space, programming circuits and endurance. Barbells were sprinkl…
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#81 - Avoid and Identify Burnout (Legacy Episode)
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26:19Burnout: Definition & Identification This is a state of emotional, physical, and mental exhaustion. It comes from doing too much for too long, especially too many urgent things. Some people have performed some great feats of endurance in their lives, but they often focus on the important, not the urgent. You will experience a lack of desire to work…
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#80 - When to Break the Rules (Legacy Episode)
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20:19When to Break the Rules: Increase Speed & Decrease Costs In many industries and organizations, there are general guidelines, rules, or ways of doing things. You may learn, early on, that generally, for example, employees should have one manager only or that you should never divide your forces in the face of a larger force. Great victories and advan…
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