As left-brained activities continue to be automated, the future is owned by the innovators. Join me as I interview the creatives and truly artsy, as I learn their weird methods of problem-solving and the mental toll their innovations required to produce.
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In the Analytive Podcast we break down actionable marketing strategies, discuss trends, provide tips, tricks, and hacks, and interview business owners and business consultants. We want to help make you a better marketer, better leader, better business person, and improve your life. This podcast is hosted by Tyler Brooks of Analytive.
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The Future Isn’t Coded Yet: Governance, Developers, and the Coming AI Wave - Jeff Townes from Gorilla Logic
51:53
51:53
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51:53In this episode of The Analytive Podcast, we dive deep into the evolving world of AI with Jeff Townes, Chief Technology Officer at Gorilla Logic. With a background that bridges enterprise architecture, cloud strategy, and marketing tech, Jeff brings a rare blend of technical depth and business insight. We explore how AI is transforming software dev…
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Coding with AI - What Works and What Doesn't - Analytive Podcast
46:55
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46:55Tired of endless debugging and grunt work? Discover how one development shop is using AI to: Code faster. Automate mind-numbing tasks. Write cleaner, error-free code. Listen now. Your shortcut to smarter coding awaits. **************** Dusty Fields is the Director of Innovation at Tonic, a digital consulting firm founded in 2015 with a focus on ele…
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Dominating the Defense Market: Cracking the Code of Defense Procurement with David Feinstein
44:07
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44:07This episode features David Feinstein, a leading expert from CyberWave Strategies, who demystifies the complex world of defense procurement. Learn how to navigate government contracting processes to win those crucial defense contracts. David shares actionable insights on building relationships with key decision-makers, crafting compelling value pro…
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This may resonate with more than just the challenge-throwers out thereBy Steve J Larsen
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Winners DO quit, they just quit the RIGHT stuff all the time. Knowing what stop doing and what simply needs more time TO work is the hardest part.By Steve J Larsen
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What Brian Tracy said about the 'Capitalist Pledge'
47:22
47:22
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47:22I recently got to give Brian Tracey a Capitalist Pig shirt, and ask him to continue preserving capitalism by solving legitimate problems... and then we talked during dinner. Here's what he said! btw- get your own Capitalist Pig shirt at https://CapitalistPigShirt.comBy Steve J Larsen
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(it's true) I Gave $5k For A Pic With RFK
37:24
37:24
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37:24Face to face, I got to ask Robert F. Kennedy Jr. to preserve capitalism in the nation. I gave him a Capitalist Pig shirt and took a picture with him. This is a cool RANDOM 24 hours that happened last week.By Steve J Larsen
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How to Hire, Utilize, and Thrive with Fractional Executives - Rachel Beisel Scott
48:39
48:39
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48:39In this episode, we sit down with Rachel Beisel Scott, a visionary C-suite leader and founder of multiple companies, who has served as a full-time and fractional CMO for businesses ranging from startups to billion-dollar enterprises. With deep expertise in B2B and DTC across industries like software, healthcare, and consumer goods, our guest has a …
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Deleting 100k words from the Dramatic Demonstration book
28:17
28:17
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28:17Yeah. Going from 160,000 words to 60,000. WHY!? Creating is part expansion, part deletion.By Steve J Larsen
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This is THE new script for marketing which results in more leads who SEEK YOU!By Steve J Larsen
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The MASSIVE opportunity baked into every recession is staring most business owners in the face. I'm inviting you to at least look right back at it!By Steve J Larsen
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Using AI To GHOSTWRITE Your Book | Kevin Clayson
1:03:29
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1:03:29This is how Kevin Clayson uses AI to GHOSTWRITE whole books. It's been an amazing experience for me to learn about because it's how I created the first version of my Dramatic Demonstrations book. Watch the wild process Kevin goes through to produce a high quality ghostwritten copy (it's not as easy as a few clicks).…
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Brick and Mortar Success, Technology in Government, Tips on Running Multiple Businesses
51:17
51:17
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51:17Jayson Manship is a mentor who guided me early in my career, with a diverse background at the intersection of technology and government. As a serial entrepreneur, Jayson has founded and led businesses across various industries, including catering, public relations, board games (Moonshot Games), and tech. If you want access to a great business mind,…
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Lessons From Closing $100m Over The Phone | Robbie Summers
1:13:46
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1:13:46Robbie Summers has personally closed $100,000,000. Here's how he THINKS about the whole process (and how I'm rethinking my entire phone model). Check out our free 2hr masterclass at https://TheSalesLever.comBy Steve J Larsen
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Learning the difference between my vocation and my career has been the difference between easily getting frustrated in my day, and calming creating from balance.By Steve J Larsen
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This is my favorite, go-to method for improving a business's low leadflow. It's something which most companies are feeling right now. To solve it, we use a combination of the Dramatic Demonstration formula, and an OfferHook. What you'll hear today is the replay of a speech I gave in a closed room, teaching these concepts. Enjoy!…
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Running a Body Armor Business - Alex Stewart at Premier Body Armor
52:39
52:39
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52:39Premier Body Armor provides complete body armor systems to defend against threats including handguns, shotguns, and high-powered rifles. We are headquartered in Gastonia, North Carolina, and all our products are proudly made in the USA. In this episode with Alex Stewart, President of Premier Body Armor, we discuss the body armor business, how the c…
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The Surprising FUTURE Of Leadgen Online | Russell Brunson
52:47
52:47
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52:47ON TODAY'S EPISODE: Russell Brunson and I expose WHY lead generation has gotten so challenging (thank you AI), and teach the world how to empower their internet businesses. The change we've all felt is PERMANENT, and it's time to adjust. People aren't lowing their attention span, they simply have more options to choose from. A brand new market mess…
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Optimistic Case for AI - Joe Fioramonti
1:03:58
1:03:58
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1:03:58"AI is going to take all our jobs and kill us all!" If you watch the news at all, that's the tenor of the conversation. But what impact will AI really have? In this episode, Joe Fioramonti of Dark Square and I discuss AI, look at historical examples of new technology, and break out what the future *could* look like. If you're tired of the doom and …
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Building Killer Funnels, Being a Capitalist Pig, and PT Barnum - Steve J Larsen
26:19
26:19
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26:19Link to Steve's Newest Project: https://dailyleadflow.com/your-calculator About Analytive: We are revenue artists crafting pathways to convert cold traffic into leads and revenue. Learn more: https://analytive.com/
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Secrets of Killer Social Media Video Content - With James Merkley of Story Path
1:10:11
1:10:11
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1:10:11James Merkley was born and raised in Colorado and has deep roots in the Northern Colorado community. He and his wife of 8 years, Erin Merkley love driving through the mountains, exploring new restaurants, and experiencing all that Colorado has to offer. They now get to do all of that with their 8-month-old son, Ander and they love getting to make n…
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Working Under Steve Jobs, What is a Fractional CMO, and Startup Marketing with Pat Nicholson
58:29
58:29
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58:29Pat Nicholson is a seasoned marketing executive with over 20 years of experience leading marketing at both large (Apple) and small (Kno, Zepp, Deserve) technology companies. His career began in finance and operations, where he acquired a strong understanding of business fundamentals and developed a focus on achieving results and profitability. Pat …
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Buying and Selling Businesses from $100K to $50M - Lexi Grant - TheyGotAcquired.com
48:52
48:52
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48:52Lexi is building a new media brand, They Got Acquired (TheyGotAcquired.com). Their mission is to redefine startup success by featuring acquisitions of online businesses between $100K-$50M, deals that are too small to be covered in mainstream tech publications but can be life-changing for founders. Learn more about theygotacquired.com **************…
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Branding Masterclass - Why You Need a Killer Brand - with Joe Fioramonti of Dark Square Design
1:06:35
1:06:35
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1:06:35Joe is the founder and creative director at DARKSQUARE. For over 15 years he has been helping companies that have not reached their growth potential by teaching them how to better understand and express their brand. He is also a professor at Flagler College in Saint Augustine FL where he teaches branding and design. He's taught branding at the grad…
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Sales Secrets, Learning from Homelessness, and Building Great Orgs - Christopher Johnson
52:06
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52:06Christopher Johnson is a sales leader. We first met several years ago when he worked at an enterprise software developer. I reached out to Chris to do this podcast because he's one of the people I really trust who understand the intricacies and the hard work that goes into enterprise sales. Whenever someone not in the business world thinks sales, a…
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Feeding the World, Building Community, Going Against the Herd Jared at Pumpkin Creek Ranch
57:45
57:45
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57:45Have you ever really thought about how that meat you buy in the grocery store gets on your table? In this episode, I sit down with Jared Lerwick of Pumpkin Creek Ranch to talk about beef production, going against "big meat" processing, and running a direct-to-consumer food company. Find out more about Pumpkin Creek Ranch here: https://pumpkincreekr…
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Breaking Through Constraints in Your Business, Why Great CEOs are Lazy, and Business Entertaining Tips - Jim Schleckser
45:16
45:16
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45:16Jim Schleckser, CEO of The CEO Project. Jim helps leaders grow companies. Before he started The CEO Project, a firm that mentors fast-growth CEOs, he ran a technology business valued at $1.6 Billion. He has done business in 41 countries. Jim Schleckser, CEO of The CEO Project He has a regular column on entrepreneurial growth issues on Inc.com. He h…
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Selling Your Business, Looking for Life in Outer Space, and Being Transparent - Paul Pagnato
46:04
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46:04Paul A. Pagnato is Co-Chairman at Cresset, and Founder at PagnatoKarp, a top multi-family office and private wealth management firm with over $27 billion in assets under management. Paul is a Barron’s and Forbes top advisor with more than 30 years of industry leadership, ranked #1 in Virginia on Forbes Top Wealth Advisors and #2 in Virginia on Barr…
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Mindfulness, Building a Following, and Helping Mamas with Mental Health - Terra LaRock
50:31
50:31
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50:31Welcome to the Analytive Podcast! In this episode, Tyler interviews Terra LaRock. Terra is a school psychologist, turned "influencer", turned entrepreneur. She's the founder of the Mindful Mamas Club and Mindful Mamas App. We discuss her personal journey with mental health and her goal to equip others with the tools for good mental health. In this …
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Launching a Cosmetics or Physical Products Brand, More Supply Chain Chaos, Growing a Company - Matt Davis of D3 Advisors
49:48
49:48
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49:48Have you ever wanted to launch a physical products brand? Do you know what goes into creating, sourcing, and building out a cosmetic, OTC, or other CPG line? In this episode, I sit down with Matt Davis of D3 Advisors and we talk about what it takes to compete in this industry. We cover launching a brand, pricing, supply chain issues, shipping, paym…
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Starting and Financing Businesses, Leadership, and Supply Chains with Mike Scimeca
39:14
39:14
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39:14In this episode we talk with Mike Scimeca of FTC Assembly. Mike is a talented founder and entrepreneur with a background in Chemistry. We talk about how he got his start, what it was like to start his companies, and how he goes about starting and financing new companies. We also talk about supply chains and the impacts they are having on manufactur…
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Rachel Beisel - Fractional CMO + Author on leading, growing businesses, and her own background.
55:06
55:06
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55:06Rachel is a fractional CMO, entrepreneur, reformed executive, teacher, and athlete. Always ISO the next thing to build. In search of the lifestyle upgrade, she found herself in the Colorado mountains building the internet from the application layer to the physical network. She founded the largest women’s cycling team, Colorado Women’s Cycling Proje…
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Trademarks, Copyrights, Intellectual Property Law for Small Business Owners with Brian Hanning
58:20
58:20
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58:20Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his…
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How to Form an LLC, Business Formation, Legal Considerations When Starting a Business - With Brian Hanning
1:06:29
1:06:29
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1:06:29Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his…
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Artificial Intelligence, Artificial Consciousness, AI vs Jobs, and AI in Marketing - with Rory Lewis
47:46
47:46
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47:46Dr. Lewis is the Program Director of the Masters of Computer Science. He is the recipient of Outstanding Achievement: Teacher of the Year for the College of Engineering, Computer Science. He is the recipient of Outstanding Achievement: Inventor of the Year University of Colorado, for his innovative work in machine learning. He is the recipient of t…
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Social Media Marketing for Local Businesses, Being an Influencer, and Building Business Relationships Online - Emily Drage of Drage Media
40:54
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40:54Emily Drage runs Drage media, a video production and promotion house designed to serve small businesses. On top of that, (and I how I connected with her), she runs the LifeInNoCo Instagram handle, where she's built a loyal and engaged following focused on a specific geographic area of Northern Colorado. In this podcast, we talk about what is workin…
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How This Company Is Turning Extra Space into Passive Income - Carmelo Mannino of STOW IT
52:22
52:22
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52:22Carmelo Mannino is the co-founder and CEO of STOW IT, an online marketplace for vehicle storage. Upon graduating from Colorado State University with an MBA, Carmelo became the Head of Growth, at BillGO a consumer-facing mobile bill pay application that helped roommates share bills. During his tenure at BillGO, users grew from 0 to 10,000 within 3 m…
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How To Introduce Change to Your Nonprofit Organization - Erin Zimmermann and Rebecca Toll of Periscope Theory
50:56
50:56
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50:56Welcome to the Analytive Podcast! So good to be back. On the episode today, I have two people who are amazing, non-profit experts as well as the founders of Periscope Theory - a consultancy designed to help non-profits grown and become more efficient. Erin Zimmermann has over a decade of nonprofit and volunteer experience. Some of her highlights in…
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How to Ask for Money, Relationship Building, and Supporting Female Entrepreneurs - Mel Ulle
53:29
53:29
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53:29Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofi…
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Angel Investing Post COVID and Raising Money for Entrepreneurs - Denny Otsuga
1:01:32
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1:01:32Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga. Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society. After e…
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Navigating PPP and EIDL Small Business Stimulus & Strategic Planning for Nonprofits - Kim Fisher
58:26
58:26
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58:26EIDL loans, PPP, Stimulus, what does it all mean for you!? If you’re a sole proprietor, a small LLC, or in the non-profit space, this podcast is for you. Kim Fisher is the Chief Strategist at Vision Catalyst. With over 30 years' experience as a nonprofit executive and business coach, Kim's extensive experience in both domestic and international org…
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Running a Nonprofit During Chaos - Art Bavoso - The Analytive Podcast
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52:53
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52:53If you run, volunteer with, give to, or serve on the board of a nonprofit organization, you’re likely feeling the pressure right now. As someone who has supported and been a part of several important nonprofit organizations, I wanted to reach out to a friend of mine who has tons of experience in helping nonprofits navigate the chaos. Art Bavoso (MS…
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Staying Sane During COVID-19, Mental Health Plans, and Maintaining Strong Relationships - Emily Altman - The Analytive Podcast
55:09
55:09
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55:09Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast. Emily is a therapist with a focus on marriage, couples, and family counseling. I wanted to bring her on to get her perspective on h…
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Digital Ads 201: Stop Spending Money without Getting Results - Tyler Brooks // Analytive // Fort Collins Startup Week 2020
37:04
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37:04
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Using Entrepreneurship and Collaboration to Solve Community Problems - Mike Walker
52:58
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Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide - Todd Cornell
1:14:35
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1:14:35Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig …
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How to Build Companies That Make Positive Impact - Bryan Kimbell
58:37
58:37
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58:37Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and work…
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Retargeting Masterclass with Reza Khadjavi - The Analytive Podcast
57:57
57:57
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57:57Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will giv…
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Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast
55:26
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55:26Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the Northern Colorado market. When it comes to sales, Chris is one of the hardest workers I know. He …
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Marketing Blockchain Companies and ICOs with Dennis Lewis - The Analytive Podcast
48:37
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48:37Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon. Witho…
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