Best B2B Expos Podcasts (2025)

1
202#: Killer Buyer Personas, with Jim Kraus 57:05

1+ y ago57:05

57:05

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
201#: Build a Brand from Scratch, with Tim Partasevitch 57:46

1+ y ago57:46

57:46

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networ…

1
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte 1:11:55

1+ y ago1:11:55

1:11:55

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses…

1
200#: Creating Marketing Funnels with AI, with Tina Lorenz 57:05

1+ y ago57:05

57:05

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mind…

1
198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths 17:35

1+ y ago17:35

17:35

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer 1:05:46

1+ y ago1:05:46

1:05:46

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 …

1
Desire to Inspire 18:26

1+ y ago18:26

18:26

Desire to Inspire is a podcast highlighting the excellence and importance of the convening of industry driven minds for the execution of future innovations. Hosts Don Shafer and Christian Yandell, CEO of Business Show Media, will guide us through this landscape of opportunity. They are joined by industry leaders who explore what it means to drive b…

1
195#: Email Content Customers Love, with Monica Badiu 1:11:18

1+ y ago1:11:18

1:11:18

When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week a…

1
193#: Clone the Owner, with Dean Mercado 52:17

2y ago52:17

52:17

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life. Dean Mercado is the Founder and CEO of Online Marketing Mu…

1
191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash 1:00:58

2y ago1:00:58

1:00:58

What's your favorite commercial? On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads. Shelby Dash & Kristina Clifford, both professionally trained comedic actresse…

1
189#: Speaking IS Marketing, with Orly Amor 54:59

2y ago54:59

54:59

Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality. Orly Amor is the CEO of The Global Mentori…

1
188#: First Party Data and Events, with Jonathan Kazarian 46:07

2y ago46:07

46:07

How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course ev…

1
183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin 39:39

2y ago39:39

39:39

Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps inf…

1
182#: Belonging to the Brand, with Mark Schaefer 53:16

2y ago53:16

53:16

Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling dig…

1
Vacation Happens 0:58

2y ago0:58

0:58

We're on vacation, but just in case your worried or miss the sound of our music.... Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Sky Cassidy (CEO) of MountainTop Data

1
180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski 52:43

2+ y ago52:43

52:43

How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips. Nick Poninski is a Copywriting Expert for …

1
179#: Networking for Introverts, with Jevonya Allen 48:21

2+ y ago48:21

48:21

Are you an expert networker? Do you actively work on your networking skills? This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade. Jevonya is an author, busin…

1
178#: Virtual Assistants and Delegation, with Kristy Yoder 55:48

2+ y ago55:48

55:48

Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them. Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was…

1
177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt 1:10:53

2+ y ago1:10:53

1:10:53

What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not. Drew Moffitt currently lead…

1
176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt 59:29

2+ y ago59:29

59:29

Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue. Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all …

1
175#: Customer Service as Content, with Brooke Sellas 1:11:26

2+ y ago1:11:26

1:11:26

Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales. Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Co…

1
174#: Inbound Video Calls, with Aleks Gollu 53:18

2+ y ago53:18

53:18

How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform. Learn more about your ad choi…

1
173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut 52:02

2+ y ago52:02

52:02

Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral S…

1
172: You Can Succeed at B2B Podcasting, with Tom Hunt 52:56

2+ y ago52:56

52:56

Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, p…

1
171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham 1:01:05

2+ y ago1:01:05

1:01:05

Are the leads weak or are you? This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL. Kerry Cunningham, has 25 years of experience in B2B demand generation and managem…

1
170#: Start Stabilize & Scale your Business, with Natasha Davis 1:06:37

2+ y ago1:06:37

1:06:37

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Sky Cassidy (CEO) of MountainTop Data

1
169#: Search is King for B2B Ecommerce Success, with Robert Neumann 1:09:49

2+ y ago1:09:49

1:09:49

How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce suc…

1
168#: Over Automation is Killing You, With Jon Ferrara 54:35

2+ y ago54:35

54:35

This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon …

1
167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan 56:37

3y ago56:37

56:37

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persua…

1
166: The 3 Growth Levers of Agile Strategy, With Simon Severino 51:43

3y ago51:43

51:43

This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever. Simon Severino is a speaker, author, business coach and father of 3, and…

1
165: FOCUSED Marketing, With Shawn Smajstrla 55:57

3y ago55:57

55:57

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals. Shawn Smajstrla is a marketer who likes to con…

1
164: Win the Hour Win the Day, With Kris Ward 43:33

3y ago43:33

43:33

Are you a multitasking master? I hope not! This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done. Kris Ward is a podcaster, …

1
163: Email Marketing Basics pt2 and 3, With Kelsey Johnson 1:31:45

3y ago1:31:45

1:31:45

This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more. Kelsey Johnson is the Product Marketing Manage…

1
162: Email Marketing Basics pt1, With Kelsey Johnson 42:23

3y ago42:23

42:23

How's your email game? This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more. Keep an eye out for …

1
161: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer 57:15

3y ago57:15

57:15

How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing? This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and how the CRM on the tip of your tongue is probably the wrong one. Wes "the Sales Whisperer" Schae…

1
160#: Marketing as a Non-Marketer, with Michael Osborne 55:08

3y ago55:08

55:08

The majority of marketers are not formally trained in marketing. This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non-marketer. Michael Osborne is an executive with SaaS and enterprise sales, technology services, team leadership and motivational strengths. Results orient…

1
159#: Virtual Event, Who Cares?, with Julius Solaris 1:01:40

3y ago1:01:40

1:01:40

Are your virtual events underwhelming? This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about it. We cover the explosion of event tech, how to attract attendees, VR and the Metaverse and much more. Julius Solaris is an event industry expert with …

1
158#: Conversation Automation and Commerce, with Paul Ace 45:31

3y ago45:31

45:31

Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more. Paul Ace …

1
157#: Inside Out Marketing, Forget About Your Customers, with Tim Parkin 1:11:12

3y ago1:11:12

1:11:12

Does your marketing focus on your Customers? This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing. What's Inside Out Marketing? It's about waste, and addressing internal issues before you focus on the customer. It's about processes, and people that allow you to have a solid foundation for growth. Tim Parkin is a…

1
156#: Should You be Making Data-Driven Decisions?, with Nick Amabile 58:28

3y ago58:28

58:28

When did you last make a decision that made you say, now that was a decision based on the data? This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make decisions quickly when necessary and knowing how to make data-driven decisions. Office Space, …

1
155#: How to Win, on Purpose, with Jose Palomino 56:42

3y ago56:42

56:42

You aren’t going to change the world, and that’s okay. This week on the If You Market podcast we talk with Jose Palomino about how to win by focusing on business growth instead of trying to change the world. So many companies lofty ambitions get in the way of success. They want to be flashy and conquer the world but they don’t have the fundamentals…

1
154#: Using ABM to Target SMB, with Lokesh Dave 43:53

3+ y ago43:53

43:53

What's the smallest company ABM can be effective with? This week on the If You Market podcast we talk with Lokesh Dave about using ABM to target the SMB market and how you can replicate ABM practices you would use to target enterprise companies to target SMBs. More churn, easier close, lower value, Lokesh covers all the plusses and minuses and how …

1
153#: Why Brand Doesn't Matter, With Paul Cowan 48:10

3+ y ago48:10

48:10

Are you wasting time and resources on "Brand"? Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probably isn't something you should worry about. Paul believes most if not all companies should focus on providing a great customer experience and be obsessive…

1
152#: Insert joke here, Humor in Copywriting 1:05:51

3+ y ago1:05:51

1:05:51

Brand or Bland? This week on the If You Market podcast we talk with Dan Nelken about humor in copywriting. We talk about the merits of using humor and Dan gives us 6 specific techniques for using humor in your copywriting. We also discuss Jack in the Box, Progressive Insurance, Laughy Taffy, the Lone Ranger, company personality, and One Flew Over t…

1
151#: Walled Gardens vs Owned Marketing 1:01:59

3+ y ago1:01:59

1:01:59

Should you create your own markets or use curated 'Walled Garden' audiences? This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the advantages of being part of curated Walled Garden channels. Dave and host Sky Cassidy talk about the amazing power of open marketplace marketing where you o…

1
150#: How Topic Clustering Optimizes Content at Scale 1:13:36

3+ y ago1:13:36

1:13:36

Is your content competing with itself for attention? This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the…

1
149#: European B2B Lead Generation in the Age of GDPR 53:18

3+ y ago53:18

53:18

Do you know everything you need to about GDPR? This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required whether you're doing lead gen in Europe or not. We discuss the various aspects of compliance and b…

1
148#: Marketing to Software Engineers, with Karl Hughes 1:23:48

3+ y ago1:23:48

1:23:48

Are you part of the cultural world your audience lives in? This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough t…

1
147#: How Data Standards Drive Marketing Performance, with Verl Allen 1:12:20

3+ y ago1:12:20

1:12:20

What are your biggest data issues? Verl is betting it's organization and standardization. This week on the If You Market podcast we talk with Verl Allen about the importance and impact of having data standards. We discuss the need for a common language in Marketing data, how companies are letting less and less data out to 3rd parties, data privacy,…

1
146#: Planning for Privacy-First Marketing, with Quimby Melton 1:05:59

3+ y ago1:05:59

1:05:59

How concerned are you about the effects of data privacy on your marketing? This week on the If You Market podcast we talk with Quimby Melton about Data Privacy and Planning for Privacy-First Marketing. We touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing. Quimby Melton is the c…

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B2B Expos Podcasts

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