Welcome to Thrive, the go-to podcast for ambitious floral designers and floristry entrepreneurs. Join Kathleen, corporate drop-out turned florist, as she shares expert insights, actionable strategies, and inspiring stories to help you excel in floral design and making a profit. Whether you're passionate about making money, seeking to refine your craft, or eager to be recognised as a successful florist, this podcast is for you. Tune in to learn how to navigate the ups and downs of being a cre ...
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Attracting Premium Clients with Simplicity & Strategy 🌸
13:16
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13:16Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your bus…
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Simple Sales Strategies for Florists Who Want Bigger Value Orders 🥉
17:25
17:25
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17:25In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because…
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The SECRET to Your Most Profitable Mother’s Day Yet 🤫
22:51
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22:51In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a succe…
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Maximize Your Mother's Day Revenue—Without Burnout 😮💨
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33:16Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel…
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How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too) 📊
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27:04Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targets The power o…
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Attracting Bigger Budgets: How to Get Clients Who Value Your Work 💰
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26:32Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you show…
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From Inquiry to ‘Booked!’—How to Streamline Your Wedding Sales Process 🤩
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33:05Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales…
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Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today 🥳
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24:59Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking d…
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Why Posting Every Day Isn’t Working—The Instagram Strategy That Gets You More Sales 🎯
29:36
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29:36If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients wit…
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Scared to Raise Your Prices? Here’s How to Charge More—And Hear ‘Yes!’ ✅
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26:08If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise…
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How I Went from ‘Barely Booked’ to Consistent Dream Clients (Without Burning Out 😅)
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28:37Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your pri…
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The Marketing Myth That’s Holding You Back (and what to do instead) 😀
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24:19Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…
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How to Sell Wedding Flowers Without Competing on Price 🤫
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36:32Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what …
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Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉
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32:33Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clie…
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Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰
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42:10Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this ep…
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Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒
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36:44If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳By Little Bird Bloom
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Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯
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24:01This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗By Little Bird Bloom
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From Reflection to Action — Crafting Your Best Year 👩🎨
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30:12How I'm "planning" for next year and why 2025 is going to be amazing 🎉By Little Bird Bloom
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Marketing for Florists in 2025 — Trends to Know 💡
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32:45The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰By Little Bird Bloom
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Navigating Rejection as a Florist (Flower Boss Secrets) 😉
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22:30Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection. 🥰 Jack Canfield's book The Success PrinciplesBy Little Bird Bloom
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How I Learned to Sell with Confidence as an Introverted Floral Designer 🫣
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26:39The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way. 🥳By Little Bird Bloom
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3 Instagram Posts that Increase Flower Sales 😚
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27:13When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed.By Little Bird Bloom
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What's Working in Floral Instagram: The 24/7 Sales Strategy You Need 🤩
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24:18You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business. 🥳By Little Bird Bloom
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3 Changes You Can Make This Weekend For More Online Sales 🥉
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20:07I’m sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business. 🥳By Little Bird Bloom
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Should I Have Pricing on My Website as a Wedding Florist? 🤔
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22:16If you’ve ever wondered whether adding a price list to your website is the right move for your wedding business, you’re not alone. In this week's podcast episode, I’m diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We’ll discuss how a price list can impact your client inquiries, att…
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Unlock Premium Wedding Enquiries with this 3-Step Plan 💍
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24:15Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings. 🥳By Little Bird Bloom
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Higher Profits: Cash Flow Essentials for Ambitious Florists 🚰
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22:20Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits. 🤔 The secret? Shift your focus. Most florists believe more clients is the secret sauce to increased profits...but it's actually learning to master your cash flow. And that's exactly what we're going to dive into …
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High Profit Pricing: The Floral Designer’s Guide to Growth 💰
30:29
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30:29Wondering if you’re charging enough for your floral designs or feeling hesitant about raising your prices? In this episode, I’m sharing four key steps to help you price with confidence and grow a profitable business. 🤑 We’ll cover how to know your numbers, overcome emotional pricing blocks, shift your perspective on pricing, and be intentional with…
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From Passion to Profit: How to Make Your Floral Business Financially Strong 💪
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20:36Turning your passion for flowers into a profitable business is the dream for many florists, but how do you make it a reality? 🤔 In this episode, we’re talking about the steps to transform your floral business from a passion project into a financially strong, sustainable company. I’ll walk you through the key strategies that have helped me and my cl…
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Win the Marketing Game For Florists 🥇 (How to Attract Dream Customers Right Now)
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30:24In this episode, we’re diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently. If you’re ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I’ll be sharing my 3-step blueprint to get your business noticed by the ri…
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The Confidence Code: How I Learned to Sell My Floral Designs Fearlessly 😊
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20:41In this episode, I’m sharing the game-changing strategies that helped me conquer my fears and step into confident sales as an introverted floral designer. 🎉 I’ll walk you through how I shifted my mindset, started selling my dream designs with ease, and learned to talk about pricing without hesitation. 😳 If you’ve ever struggled with self-doubt or f…
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Nail Your Wedding Consults: 5 Game-Changing Tips for Florists 🚀
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25:45Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money. 🥳 If you're a florist on a mission to work smarter, not harder, this is the episode for you. Kathleen's unique perspectiv…
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The Path to More High-Value Floral Orders 💰💰💰
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24:51In this episode, we dive deep into the strategies you can use to attract more high-value clients and secure bigger orders. 🥳 If you're tired of small, low-margin jobs and want to know how to elevate your floral business with more profitable bookings, this episode is for you. I’m walking you through my exact process and sharing my 6-step framework s…
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9 Essential Money-Making Secrets for Florists ✨
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30:58In this episode, I’m sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business. 🥳 These are the money-making strategies I wish someone had told me sooner, and they’ve been game-changers for my success. So whether you're just starting out or looking to scale, these insights will help you work smart…
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The Secrets to Booking Premium Weddings as a Florist 💍
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31:16In this episode, we're diving into the exact steps to attract high-budget wedding clients and grow your floral business. I'll be sharing my proven 3-steps that will help you secure those premium weddings and elevate your brand. Whether you're struggling to connect with high-end clients or simply want to increase your bookings, this episode is packe…
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Turn Sales Struggles into Success: 3 Simple Fixes for Florists 💕
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30:10In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around. 🤩 If you’ve been feeling stuck, struggling to close deals, or missing out on high-value clients, this episode is for you! Learn how to make strategic changes to your approach, fix what’s holding you back, …
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The 3 Secrets to Consistent High-Quality Orders in Your Florist Business 🤫
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25:01Are you ready to transform your florist business into a consistent sales machine? In this episode, I’m sharing the three essential secrets to securing high-quality orders that keep your business thriving. Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increas…
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The 4 Strategic Shifts You Need to Accelerate Your Growth 🏎️
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28:33Speed up the rate of success in your floral business.🚀 🎉 In this episode, we’re diving into the 4 strategic shifts you absolutely need to accelerate your growth and achieve the success you’ve been striving for. Whether you’re feeling stuck, overwhelmed, or simply ready for more, these shifts will help you break through the barriers holding you back…
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Florist Success Story: Waking Up to a $2,372 Online Order 😎
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32:22In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger. 🥳 Discover the strategies and marketing tactics she used that can help you achieve similar results in your floral business. Learn how to attract high-value clients, optimise your online sales approach, and tu…
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Profit Goals for Florists: The Key to Financial Growth 🔑
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14:49Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals. Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset …
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Success as a Florist: 4 Mindset Shifts to Make It Happen ✨
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18:38Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success. Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you’ve …
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Transform Obstacles Into Opportunities for Faster Growth as a Florist 🌿
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23:23Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe. When the goal is growth…
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The 15-Minute Daily Routine to Boost Your Floral Business ⏰
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23:25You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, thi…
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How to Consistently Attract Ideal Clients to Your Floral Business 🥳
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23:11You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies t…
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Unlocking Profits — The Secret Metrics Every Florist Must Know 😉
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31:14Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and…
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What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy …
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Marketing Success: The Secret to Attracting Dream Customers 🎯
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20:10In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the…
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Floral Business Success — Maximising Sales During Formal Season 🎩
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20:03School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the proc…
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What I learned about floristry from grandma's cookie recipe 🍪
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22:51I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋 Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking …
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Breaking Free from Self-Sabotage (An Honest Look Inside My Business)
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25:07Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗 Learn how to identify the signs of self-sabotage, understand its root…
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