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Welcome to Thrive for Florists – the podcast for florists who are ready to step into their next level of success with strategy, confidence, and ease. Hosted by Kathleen, Business & Sales Strategist and creator of the Flower Boss Framework, this show is your go-to space for high-impact marketing strategies, simplified sales systems, and mindset shifts that help you grow a profitable floral design business doing work you love. Whether you're dreaming of more freedom, bigger budgets, better cli ...
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SHE Grows

Cultivate Women

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Women face many challenges when it comes to finding their place and value in the middle of toxic thoughts, challenging relationships, and limiting beliefs. We're here to come along side you to help walk in the best God has for you while building up the girl beside you!Keep growing! The SHE Grows podcast is an extension of Cultivate Church and is hosted by Danielle Doss and Jen Matthews. They are both pastors at Cultivate Church in Shelby County, Alabama and both have a huge heart for seeing ...
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Waiting is a constant! We hate it, but it's always going to cycle around again and again. Join the conversation with Jen and Danielle as they talk about waiting well and being faithful in the waiting. Partner with SHE! Help us continue to spread the message the Lord has for women. Link arms with us and let's see this message go farther! Just choose…
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There's some area in all of our lives at any given time where we just have to have control. But God says surrender. The very opposite of control! Let's talk about the tension between our natural feelings and trusting God. Jen and Danielle make this one personal as they dig into control and letting go in their own lives. Spoiler alert, part of it ha…
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Growth takes work. Growth takes responsibility. And it falls on every one of us. Jen and Danielle discuss the nitty-gritty details of growth. Join the conversation and let's push harder. Let's grow together. Partner with SHE! Help us continue to spread the message the Lord has for women. Link arms with us and let's see this message go farther! Just…
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Danielle and Jen sit down over coffee to talk through the heart of the message from the April SHE gathering. This is a rich conversation on purpose and some hard truths about how to walk it out. Grab a cup of coffee and join the conversation! And you heard right! Jen Matthews has her first book releasing this October! For more info and to get the u…
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Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful …
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Listen to the SHE Blooms message from our April SHE Gathering. It is a challenging word for all of us to realize the seed that God has given us that leads to the bloom of our purpose. It's one you'll have to put into practice, so get ready! Share it with a friend that is ready for breakthrough! Partner with SHE! Help us continue to spread the messa…
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Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your bus…
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There is a big difference between being entitled to something and being entrusted with something. Very different heart posture. Very different point of view. Danielle and Jen talk through what it looks like to realize we have been entrusted with something great! Join the conversation and invite someone along! Partner with SHE! Help us continue to s…
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In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because…
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Being a person of hope is saying, 'Even here. Even now. God is still able.' Are you anchored in the hope of Jesus even in the darkness or silence? Danielle and Jen talk about what it looks like to have hope. Join the conversation as we walk into the ultimate celebration of hope realized--the resurrection of Jesus! Happy Easter week! Partner with SH…
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In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a succe…
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All of us have had moments of feeling invisible. Like nothing we did mattered and no one knew our heart. Well in this conversation Danielle and Jen hope to shed some light on exactly how much God does see us. He is - the God who sees. Partner with SHE! Help us continue to spread the message the Lord has for women. Link arms with us and let's see th…
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Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel…
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There has been a shift from women being more prevalent in church over men, to the opposite being true. Why? What do we do? Jen and Danielle dig into a conversation they are very sensitive to. Get ready to think, and join the conversation. Partner with SHE! Help us continue to spread the message the Lord has for women. Link arms with us and let's se…
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Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targets The power o…
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Jen and Danielle are talkng about vulnerability! It's not a fun word to hear, but they talk through the power than can come from being vulnerable in the right times with the right people. Join the conversation and let's grow! Partner with SHE! Help us continue to spread the message the Lord has for women. Link arms with us and let's see this messag…
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Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you show…
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Great friendships don't happen by chance. They are built intentionally and require connection and vulnerability. Join the conversation with Danielle and Jen and let's dig into what it looks like to have and be great friends. Partner with SHE! Help us continue to spread the message the Lord has for women. Link arms with us and let's see this message…
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Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales…
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Today we're talking about gossip! The Bible has a lot to say about the way we use our words and Jen and Danielle dig into gossip in a deeper way as we talk through the cost associated with it. Join the conversation! Partner with SHE! Help us continue to spread the message the Lord has for women. Link arms with us and let's see this message go farth…
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Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking d…
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We hope you've had a chance to catch up on the most recent SHE Gathering if you weren't able to attend in person! Today Jen and Danielle sit down over coffee to talk about take aways and go a bit deeper in what the Lord is doing right now. Grab some coffee and join the conversation! Keep growing! Partner with SHE! Help us continue to spread the mes…
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It's time to get out of the boat! This is an incredible message from Danielle Doss on getting bold and taking a step of faith. There are two sections in today's message where Danielle asks you to consider some questions in your quiet time. Take some time with these and really do some self inventories and let's go do the big things God is calling us…
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If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients wit…
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100 episodes! We are so excited to hit this milestone with you! Thank you so much for being a part of the SHE Grows family! Today we're looking at the virtuous woman, but maybe not the way you've heard before. Let's talk about the woman that God has called us to be. _______________ Partner with SHE! Help us continue to spread the message the Lord h…
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If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise…
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Today is part 3 in a mini series on women in the Bible! Today we're looking at Mary of Bethany. The sister of Martha and Lazarus. You've probably heard her story before, but we hope we can pick out some new things as we talk about her special relationship with Jesus and what it means for all of us. Jen and Danielle would love to hear what God is te…
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Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your pri…
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Today is part 2 in a mini series on women in the Bible! Today we're looking at the woman with the issue of blood. You've probably heard this story before, but we hope we can pick out some new things as we talk about the depth we can find in this story when we look at culture. Jen and Danielle would love to hear what God is teaching you right now! H…
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Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…
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