Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle. Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelanc ...
…
continue reading

1
The Ultimate Bounce Back: Aligning My Business, Body, and Beliefs
39:37
39:37
Play later
Play later
Lists
Like
Liked
39:37Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I’m laying bare the realities behind my two-year journey from major business and life changes to a pla…
…
continue reading

1
How to Simplify Your Business with the 4 Pillars of Organization with Shawn Lemon
38:46
38:46
Play later
Play later
Lists
Like
Liked
38:46Running a business today can feel like you’re trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list keeps growing. It’s easy to feel overwhelmed and disorganized. That’s where Shawn Lemon comes in. He’s the founder of The Digital Organizer, and he’s here to share his sim…
…
continue reading

1
Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients
15:11
15:11
Play later
Play later
Lists
Like
Liked
15:11Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what …
…
continue reading

1
The One Thing Your Discovery Calls Are Missing (That’s Costing You Clients)
15:22
15:22
Play later
Play later
Lists
Like
Liked
15:22When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you’re not alone! This week, I’m sharing a simple yet powerful strategy that …
…
continue reading

1
How to Invest in the Right Course (and Avoid Wasting Money on Disappointing Ones)
24:36
24:36
Play later
Play later
Lists
Like
Liked
24:36The world of online courses is bigger than ever, and it’s easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn’t live up to the hype, making them extra careful about what they buy next. Today, we’ll go over how to find the best programs for you so you can feel confident about where yo…
…
continue reading

1
Raising Your Rates With Your Current Clients Without Losing Them
22:21
22:21
Play later
Play later
Lists
Like
Liked
22:21As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let’s explore how you can strategically raise your rates with exis…
…
continue reading
As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the lat…
…
continue reading

1
Consistent Client Flow with Social Selling: Your Guide to using DMs to build relationships and book calls.
24:36
24:36
Play later
Play later
Lists
Like
Liked
24:36In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages …
…
continue reading

1
The Local Advantage: Finding High-Paying Clients in Your Own Backyard
19:03
19:03
Play later
Play later
Lists
Like
Liked
19:03Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community. Topics Covered…
…
continue reading

1
Your Marketing Minute Trust Ladder: Don’t Quit Before You Hit Gold
23:09
23:09
Play later
Play later
Lists
Like
Liked
23:09In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing …
…
continue reading

1
Why Moms Make Great Freelance Ad Managers
20:22
20:22
Play later
Play later
Lists
Like
Liked
20:22In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'…
…
continue reading

1
AI in Advertising: What Freelancers Need to Know for 2025
33:35
33:35
Play later
Play later
Lists
Like
Liked
33:35In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers ca…
…
continue reading
This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you c…
…
continue reading

1
Hot Take: Your New Year Goal Is Holding You Back
17:45
17:45
Play later
Play later
Lists
Like
Liked
17:45In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-set…
…
continue reading

1
Why Gratitude Should Be Your Top Business Strategy
29:58
29:58
Play later
Play later
Lists
Like
Liked
29:58With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifest…
…
continue reading

1
How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full Time Job
37:34
37:34
Play later
Play later
Lists
Like
Liked
37:34This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication …
…
continue reading

1
8 Time-Saving Tips to Build Your Ad Management Business While Working Full Time
22:59
22:59
Play later
Play later
Lists
Like
Liked
22:59Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all…
…
continue reading

1
The 4 Marketing Mistakes That Are Costing You Clients and Cash
16:44
16:44
Play later
Play later
Lists
Like
Liked
16:44Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often…
…
continue reading

1
Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow
19:14
19:14
Play later
Play later
Lists
Like
Liked
19:14Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effec…
…
continue reading

1
Fast-Track Your Clients: How to Get Quick Decisions Without High Pressure
16:25
16:25
Play later
Play later
Lists
Like
Liked
16:25In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and h…
…
continue reading

1
If You Bet on Yourself, You Can’t Lose: Crystal’s Journey to Dream Clients
31:56
31:56
Play later
Play later
Lists
Like
Liked
31:56This week, we deep dive into Crystal’s story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring …
…
continue reading

1
Lindsay’s Breakthrough - From No Clients in a Year to Rapid Growth in 30 Days
30:27
30:27
Play later
Play later
Lists
Like
Liked
30:27This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with busi…
…
continue reading

1
Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business
27:56
27:56
Play later
Play later
Lists
Like
Liked
27:56In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-m…
…
continue reading

1
Client-Finding Secrets Revealed: Q&A with Proven Strategies
27:13
27:13
Play later
Play later
Lists
Like
Liked
27:13Finding and approaching potential clients can be daunting. The fear of rejection often paralyzes entrepreneurs, preventing them from taking the necessary steps to grow their client base. This week, we break down proven strategies for finding clients. From methods like personalized outreach to the power of rejection, this episode will give freelance…
…
continue reading

1
The $250K Roadmap: What I’d Do Differently If I Were Starting Over
30:58
30:58
Play later
Play later
Lists
Like
Liked
30:58This week, we are deep diving into "The $250K Roadmap," where I’m sharing insights for 1-on-1 service providers aiming to achieve rapid growth. Drawing from my personal experience of starting over, filing for bankruptcy, and reaching $250k in 1-on-1 services within a year, I’m offering practical strategies to fast-track success. Let’s explore the k…
…
continue reading