Core Setup & Blocked Events Serve Scale Soar® podcast

3M ago 19:21

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As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance.

Topics Covered In This Episode:

Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts.
Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent.
If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs.
New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround.
Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly.
It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge.

Find the full show notes at: https://brandimowles.com/247
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Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career Path

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