Best Cbl Podcasts (2025)

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Ep64 From bunker to biofuel: CBL's maritime energy transition, ft Venus Zhao, CBL International 30:10

5d ago30:10

30:10

Email comments or guest ideas (to reply, include your email address) Banle Group’s Venus Zhao discusses how CBL International is revolutionising the maritime industry through sustainable biofuels. Its B24 biofuel blend reduces GHG emissions by up to 25% compared to conventional marine fuels. With operations across 60+ global ports and recent ISCC c…

1
Dr. Ryan Mullins: Inside the Mind of a Sales Strategist | EP 22 55:05

18h ago55:05

55:05

In this episode, we sit down with Dr. Ryan Mullins, a nationally recognized sales expert, accomplished author, and professor at Clemson University. He is the founding force and Executive Director behind the Clemson Sales Innovation Program. Dr. Mullins has spent his career studying the psychology and strategy behind high-performing sales teams, mak…

1
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger 53:33

4d ago53:33

53:33

In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential.By Consumer Behavior Lab

1
Liz Seman: Guiding Greenville's Future from County Council | EP 21 47:20

8d ago47:20

47:20

Liz Seman, a longstanding member of the Greenville County Council, is one of the great community leaders in Greenville. In addition to serving as Chief of Staff to the President at Furman University, she has previously led as Executive Director of Meals on Wheels and Hands On Greenville. Her contributions have played a vital role in shaping Greenvi…

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How Oatly used the messenger effect to become the world's most successful milk alternative 38:22

11d ago38:22

38:22

In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a …

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Jay Urich: Making an Impact After Football | EP 20 53:10

15d ago53:10

53:10

Jay Urich, former QB at the University of South Carolina, is the founder of both Original Design and Banner Player Development. Original Design is a non-profit focused on serving underprivileged kids in Columbia, and helps pair them with a mentor as they navigate middle and high school. Jay's most recent venture, Banner Player Development, equips y…

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Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer 51:27

18d ago51:27

51:27

In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of the most effective Australian campaigns of the last few years and why listening to your customer creates bl…

1
Salena Mulliken: From Auditor, to CFO, and now Business Owner | EP 19 53:39

22d ago53:39

53:39

Salena Mulliken is a highly experienced CPA who climbed the corporate ladder from entry-level auditor to Chief Financial Officer. Over the years, she has gained a deep understanding of what makes a business truly succeed. Now, as the founder of The SagePerspective, Salena is on a mission to help business owners achieve financial freedom and long-te…

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Ep63 Blowing strong: the surge of wind energy in Asia, ft Mark Hutchinson, Global Wind Energy Council (GWEC) 29:24

22d ago29:24

29:24

Email comments or guest ideas (to reply, include your email address) In this episode of the Asia Climate Finance Podcast, Joseph and Mark Hutchinson from the Global Wind Energy Council (GWEC) discuss the latest developments in the offshore wind industry, especially in Asia. Mark highlights GWEC's role in promoting wind energy through government-ind…

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How Everlane have harnessed the principle of fairness to grow their brand 25:40

26d ago25:40

25:40

Everlane’s success has partly been driven by differentiating themselves from the rest of the fashion industry. Crucially they have reframed the competition as behaving unfairly. In this episode we look at a series of behavioral science experiments that show brands can disrupt consumer apathy if they position the competition as having behaved unfair…

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Gil Gerretsen: Helping Business Owners Find Their 'Hive' | EP 18 50:46

29d ago50:46

50:46

Gil Gerretsen is the local expert when it comes to marketing and business strategy. He has helped countless businesses across dozens of industries grow, focusing on finding the target audience and thriving within that 'Hive'. Gil is also the author of multiple books, where he shares insightful tips to help businesses successfully launch or grow in …

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Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago 49:42

1M ago49:42

49:42

Katy Milkman has described Ayelet Fishbach as the foremost expert on motivation in the world. In this episode we speak to Ayelet about her work and how marketers can harness it to change the behavior of their users. In a wide ranging conversation we discuss Ayelet’s research on variable rewards, the goal dilution effect and the problem with setting…

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Christopher Guerrera: The Modern Inventor, Shark Tank, and Pitch the Pros | EP 17 53:42

1M ago53:42

53:42

As the CEO of The Modern Inventor, Christopher Guerrera is a seasoned entrepreneur with a track record of launching nearly 100 products and getting them onto retail shelves nationwide. In this episode, Chris walks us through the full product development journey - from initial concept and design to supply chain logistics and marketing strategy. He a…

1
How GEICO use the principle of concreteness to make memorable ads 29:04

1M ago29:04

29:04

GEICO have created some of the most effective US advertising in recent years. The GEICO gecko is one of the most popular characters in advertising. But what makes him so memorable? In this episode we discuss Ian Begg’s research into concreteness which showed that people are much better at remembering visualisable things compared to abstract concept…

1
Austin Maxwell: The Clemson-Kanga Success Story | EP 16 58:23

1M ago58:23

58:23

Austin Maxwell embodies the spirit of a true entrepreneur just beginning his career. While still in college, he took the initiative to connect with brands, building relationships and securing ambassador roles. His entrepreneurial journey took off during his senior year at Clemson when he helped launch Kanga, a senior capstone project that evolved i…

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Ep62 Audio Blog: US Policy Shakeup: A Global Clean Energy Shift? ft Joseph Jacobelli, Bougie Impact Capital Ltd 20:34

1M ago20:34

20:34

Email comments or guest ideas (to reply, include your email address) In this special audio blog, host Joseph Jacobelli dives into the seismic shifts in US clean energy policy under the new administration. Discover how these changes are introducing uncertainty, leading to project cancellations, and potentially redirecting investments to Europe and A…

1
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant 48:17

2M ago48:17

48:17

In this episode we talk with Gareth Harvey. Gareth was previously a professor of consumer psychology but now advises companies about how they can apply findings from behavioral science. In this episode he discusses some of his work with retailers showing how they can better frame special offers, use music more effectively and adjust the shopper jou…

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Derek Gracely: Full Send Into Starting His Own Business | EP 15 48:16

2M ago48:16

48:16

After quickly realizing the stereotypical office job was not for him, Derek Gracely quit his job and started his own landscaping business nearly 20 years ago. Having roughly $1000 to his name, he didn't have the capital to help it grow overnight - Derek relied on grit and hard work to turn his business into a success. He has since sold his initial …

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How Hendrick's distinctive use of nostalgia explains their marketing success 28:24

2M ago28:24

28:24

In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.…

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Jane Snipes: Empowering Others to Achieve Their Full Potential | EP 14 55:46

2M ago55:46

55:46

Jane Snipes started her own recruiting business, Northstar Recruiting Inc., over 20 years ago. During that period, she has spent countless hours discussing with candidates of all levels in the job search, pinpointing the finest characteristics that separate the good candidates from the great ones. During this episode, we discuss what some of those …

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Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You 37:38

2M ago37:38

37:38

In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.By Consumer Behavior Lab

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Dave and Emily Watrous: Faith, Leadership, and Creating Success in Business and Marriage | EP 13 54:54

2M ago54:54

54:54

In this episode of Carolina Business Leaders, we sit down with Dave and Emily Watrous. We dive into their journey of navigating successful, yet separate, business careers while building a strong marriage. Dave, Executive Advisor at AM Technical Solutions, shares how his recent faith journey played a pivotal role in his career transition. Emily, a s…

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How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C 34:16

2M ago34:16

34:16

In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that suggests this works well in a professional setting. We also cover the principle of make it easy and the evidence of this occurring in B2B. Finally, w…

1
Ep61 Asia's energy transition: where private capital sees value, ft Luke Edwards, Brookfield 46:24

2M ago46:24

46:24

Email comments or guest ideas (to reply, include your email address) Asia is at the heart of the global energy transition, presenting a once-in-a-generation investment opportunity. In this episode, Luke Edwards of Brookfield discusses the crucial role of private capital in funding clean energy solutions, the challenges and opportunities in emerging…

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Bryan Davis: Unlocking the Entrepreneurial Mindset | EP 12 48:46

2M ago48:46

48:46

In this episode we sit down with Bryan Davis, a high-energy leader dedicated to making the world a more fun, inspirational, and entrepreneurially minded place. As the head of a nationally awarded entrepreneurship center at Furman University, Bryan has spent years equipping leaders, communities, and businesses with the tools they need to take action…

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Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal 56:51

2M ago56:51

56:51

In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste …

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Julio Hernandez: Bridging Communities Through Clemson's Outreach & Engagement | EP 11 49:23

3M ago49:23

49:23

In this episode we sit down with Julio Hernandez, the Assistant to the President for Community Outreach & Engagement at Clemson University. He shares insights on how Clemson is strengthening ties with the community, fostering inclusivity, and building strategic partnerships. Julio also provides us a glimpse into his background, being the first in h…

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Interview: Nir Eyal, author of Hooked, on how to form lasting habits 49:31

3M ago49:31

49:31

In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differen…

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Curt Bagwell: Legal Essentials for Business Owners | EP 10 55:23

3M ago55:23

55:23

Curt Bagwell is a seasoned attorney and partner at Martin Bagwell, LLC. With nearly a decade of experience in business law, real estate transactions, SBA loans, and estate planning, Curt has helped countless individuals and businesses navigate complex legal matters. We discuss the key legal challenges business owners face, the importance of proper …

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How using humor helped Aviation gin laugh all the way to the bank 24:30

3M ago24:30

24:30

In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated charac…

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Ep60 Batteries and geopolitics: the race for battery supremacy, ft Tim Bush, UBS 44:33

3M ago44:33

44:33

Email comments or guest ideas (to reply, include your email address) In this 60th episode of our podcast we talk with Tim Bush, an analyst at UBS and a top expert in batteries and energy, about the fast-changing world of battery production. Tim provides a clear view of the global battery industry's complex challenges and opportunities. Tim‘s insigh…

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Ben Campbell: From Collegiate Baseball to CEO of Hospitality America | EP 9 46:29

3M ago46:29

46:29

In this episode we sit down with Ben Campbell, CEO of Hospitality America, to talk about what it takes to build a successful hospitality business, and his journey to becoming CEO. He played collegiate baseball at Gardner-Webb University, started his career with the Carolina Panthers, and eventually found his way into the hotel industry. Hospitality…

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Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science 35:43

3M ago35:43

35:43

In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have bee…

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Mike Shain: From Wealth Management Success to a Fulfilling Retirement | EP 8 39:51

3M ago39:51

39:51

Mike Shain dedicated the latter half of his career to guiding clients through wealth management, building a thriving practice and creating relationships in the Greenville community. In this episode, Mike shares what led him to the financial services industry, the essential qualities of a successful advisor, the perks of retired life, and his insigh…

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How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world 30:40

3M ago30:40

30:40

In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine…

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Katie Harrison: Empowering Women in Business and Starting KVH Consulting | EP 7 51:57

4M ago51:57

51:57

Katie Harrison built KVH Consulting while juggling a full-time role at HP and raising two children with her husband. When her business reached a turning point, she made the leap and jumped full-time into growing her own business. Now, three years later, KVH Consulting is thriving, and Katie is gearing up to host the KVH Women in Business Summit, a …

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Ep59 The reshaping of recruitment in Asia, ft Seth Peterson, Korn Ferry 25:20

4M ago25:20

25:20

Email comments or guest ideas (to reply, include your email address) Korn Ferry's Seth Peterson reveals how AI and in-house recruitment are revolutionizing executive search in Asia's energy transition sector. Despite the current market slowdown in China, demand for ESG and sustainability talent in Asia Pacific is quite strong. Corporate culture and…

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Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability 1:00:04

4M ago1:00:04

1:00:04

In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich ef…

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Reid Pannill: From Digging Ditches to Executive Suite | EP 6 43:03

4M ago43:03

43:03

Reid Pannill’s career began in the trenches—literally. After graduating from Lander University, he started out digging ditches as a Fluor contractor, despite holding a college degree. As an eager young professional, he navigated contract work, spent years climbing the ranks at Fluor, and even took a bold entrepreneurial detour—successfully launchin…

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How Kraft kept their healthier product secret to avoid the problem of expectation assimilation 29:28

4M ago29:28

29:28

In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with all the artificial colourings removed) without damaging sales. That’s an impressive achievement, as often if you stress that a product has become hea…

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Amanda Elliott: Launching Anchor City Strategies and working a contract on a Presidential campaign | EP 5 39:25

4M ago39:25

39:25

After spending over a decade in DC, Amanda Elliott launched her own political consulting firm, Anchor City Strategies, in 2023. Since launching, she has worked on notable campaigns such as Doug Burgum’s presidential campaign and Governor Greg Gianforte’s reelection in Montana. During this past election cycle, she was responsible for running Doug Bu…

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Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting 36:16

4M ago36:16

36:16

In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’l…

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Marty Osborn: Growing and selling Advoco to a Fortune 500, releasing his new book, and starting multiple businesses | EP 4 53:06

4M ago53:06

53:06

Marty Osborn, Partner at By Design Advisors and former President of Advoco, is a seasoned entrepreneur who has founded and co-launched multiple businesses. After recently selling Advoco to a Fortune 500 company, Marty has embarked on a new venture, helping start By Design Advisors. In this episode, he shares his expertise on starting a business, th…

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How Pret a Manger harnessed variable rewards to recover from the pandemic 23:03

4M ago23:03

23:03

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards…

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Ep58 A corporate leader driving Asia’s energy transition, ft. Giorgio Fortunato, Google 32:49

4M ago32:49

32:49

Email comments or guest ideas (to reply, include your email address) This episode features Giorgio Fortunato who leads Clean Energy and Power at Google in Asia Pacific. He outlines Google's dedication to clean energy, including its ambitious 24/7 carbon-free energy target by 2030. Giorgio explores the Asia Pacific region's unique challenges and opp…

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Sander Scholten: Breaking into the American market with Expandable LLC | EP 3 37:16

4M ago37:16

37:16

Sander Scholten manages the entire North American territory for Expandable LLC, a unique movable spaces provider. Similar to his company, he is originally from the Netherlands and has pioneered bringing Expandable to the American markets. In this episode, we dive into the differences between the European and American work cultures, how Expandable s…

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Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations 49:01

5M ago49:01

49:01

We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.By Consumer Behavior Lab

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Gary Bernardez: Journey to CEO of AMECO | EP 2 41:58

5M ago41:58

41:58

In this episode, we are joined by the CEO of AMECO Gary Bernardez. From sleeping on his friend's couch, to growing AMECO, Gary shares with us his journey to becoming CEO, and the people in his corner that consistently helped him get to where he is today. Questco Your premier HR outsourcing service provider for small to mid-sized businesses Disclaim…

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The replication crisis: How to avoid basing your marketing on bogus findings 24:38

5M ago24:38

24:38

In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.…

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Introducing the Hosts - Heath and Cristina Gerrald | EP 1 31:44

5M ago31:44

31:44

Heath and Cristina Gerrald introduce themselves and what they hope to bring to you through this podcast. They share their goals for the podcast, a bit about their careers, and the types of people we can expect to hear from as guests on the show.By CBL Podcast

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