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CIM Marketing Podcast

CIM | The Chartered Institute of Marketing

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The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is yo ...
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Plain English Finance

Tré Bynoe CFP®, CIM®

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The Plain English Finance podcast is hosted by Tré Bynoe CFP® CIM®, a financial planner with TCU Wealth Management and Aviso Wealth. While Tré specializes in working with families with more complicated finances, typically involving corporations and trusts, this podcast is for anyone wanting to learn how to make high-quality decisions based on evidence, to give themselves the highest likelihood of financial success. You should always consult with your financial, legal, and tax advisors before ...
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Find Your Hustle

Mark McCourtie & Cim Dahir

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The Find Your Hustle podcast is highlighting young people making real strides in their careers and communities. It provides the audience with anecdotes, tips and vicarious experiences, all in the pursuit of success and happiness.
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Award-Winning Portfolio Manager Rob Tetrault provides insight for investors on a wide array of wealth management topics. Constantly ranked in the Top 5 Wealth Advisors in Canada, Rob is a Senior Investment Advisor and Portfolio Manager at Tetrault Wealth Advisory Group from Canaccord Genuity Wealth Management. He initially worked as a litigation lawyer at Aikins MacAulay Thorvaldson. He then completed a Finance MBA and was a member of the Dean's list at the Asper School of Business. The Rob ...
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Welcome to the Add 10 Gallons Concrete Podcast, where show hosts Paul Fendley and Joey Bell discuss everything related to the concrete industry. Join us as we explore topics ranging from concrete production and materials to construction, quality control, academia, equipment, manufacturing, industry shows, conventions, and other key issues pertinent to the concrete industry.
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Welcome to Better Marketing – Marketing Magic in Minutes, the essential podcast for small growing businesses ready to make a significant impact with their marketing and AI! Hosted by Tracy Heatley, a Chartered Marketer and one of the world’s first CIM Certified AI Marketing Specialists, this show delivers concise and actionable marketing insights that are quick to implement. Each short episode is packed with straightforward marketing strategies, the latest trends in AI and digital marketing, ...
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Giving you the actionable knowledge you need to succeed in Marketing. Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry. I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from dif ...
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When I was a young man, the doctors gave me a few years to live. When the time came that I thought I was going to die; I just went out to the woods to die. I had never been to a church a day in my life, so I didn't know how to pray!! I simply cried out to a God I had never met, with a joint, a drink and a doctor's report of death in my hand. The animals began to gather all around me and I just thought it was good dope. I had no idea what had happened in the woods, when a few weeks later my d ...
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Deal Sourcery

Dan Herr and Matt Rooney

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Deal Sourcery is the must-listen podcast for Private Equity professionals aiming to master the art of deal origination. Hosted by Dan Herr - who’s closed over $1B in transactions in the last decade while building and leading world-class deal sourcing teams - and Matt Rooney, a top recruiter in PE business development, we dive into cutting-edge trends, proven tactics, data-driven sourcing strategies and the technology shaping the future of M&A. Each episode features in-depth discussions with ...
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Take Control of Your Wealth

Christie Matwee & Shawna Perron

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Two highly experienced wealth advisors sharing practical insights on wealth management with the goal of helping listeners feel more comfortable with their money. Hosted by Christie Matwee MSc, MBA, CFA and Shawna Perron MBA, CIM, FEA. Christie and Shawna are Portfolio Managers each with over a decade of experience helping high net worth investors grow and preserve their wealth. Whether you're new to investing or have been investing for years and need a refresher on some of the fundamentals, ...
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Welcome to… My Favourite Takeaway! The food and comedy podcast series hosted by comedian Tom Craine (Drunk History, Russell Howard’s Good News), and food enthusiast Cimran Shah. Each week Tom and Cim invite a special guest to share their favourite takeaway … EXACTLY as they’d normally have it! From Peruvian street food slouched on James Acaster’s L-Shaped sofa through an Antiguan feast on Andi Oliver’s best bone china to a massive BBQ banquet with Adam Hills, My Favourite Takeaway is the sho ...
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Introducing Team Beachbody® UK CoachCast, the official podcast channel devoted exclusively to Team Beachbody UK Coaches. From archives of the National Coach Call to invaluable business-building webinars, CoachCast is your one-stop source for training, tips, and techniques for success and nothin' less. Ready to explode your business? Tune in to CoachCast and you'll have enough dynamite in both fists to make the magic happen!
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Let's Chat is a show about Business Brokerage hosted by Jim Parker, Business Broker. Join us as he interviews the best business professionals in the business brokerage industry. Guests include fellow brokers - sales agents and buyers agents - as well as CPA's, Attorneys, people who have sold their businesses and those who have bought businsses. We dig deep and look at what it really takes to buy and sell businesses. If you are a business owner - from Main Street to Wall Street to the Family ...
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Careering into Motherhood

Careering into Motherhood

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Why do so many of us go careering into motherhood, unaware of just how hard it is to have a meaningful career as well as family commitments? And why don’t men struggle with their careers in the same way? We talk about the rise of flexible jobs and work anywhere policies, executive burnout and the pressure to be “always on,” Government claims that 75% of mothers are in work, and yet there's being in work and there's having a career. If you’ve had a career break, been on maternity leave, want ...
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Send us a text Earning six figures used to mean financial security. Now? That mindset could be a trap. In this episode, Tré tackles the hidden risks for Canadian households earning between $100,000 and $200,000. This range feels comfortable, but it’s where lifestyle inflation, car loans, and poor planning quietly eat away at your financial future. …
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The people’s podcast returns with a preseason drop! In this bumper bonus episode of Smoke and Mirrors,we dig into the politics behind South Africa’s so-called ‘Government ofNational Unity’ (GNU). We unpack its formation, challenges, and chances ofsurvival—and ask whether it’s truly a unity project at all. Political analyst Kim Heller joins us with …
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In this episode of Better Marketing, Marketing Magic in Minutes, I talk about authenticity, it is the name of the game in today’s marketing world, and trust me, it’s not just a buzzword, it's the real deal if you wanna connect with your audience and grow your business. But what does it mean to be authentic? It’s not about spilling your guts online …
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Send us a text Most Canadians treat debt as a burden and taxes as a given. But what if you could flip that thinking and turn your debt into a tax advantage? In this episode, Tré breaks down how to structure debt so the interest becomes tax-deductible. He outlines strategies that can save you tens of thousands over time, especially if you’re a busin…
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Are you actually building the kind of BD function that wins deals—or just checking a box? Jay Jester, BD Legend and Partner at Plexus Capital joins Deal Sourcery to unpack what makes great sourcing teams stand out. With decades of experience, Jay shares real stories and tactical insight on how to build trust, manage founder psychology, and turn you…
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In this episode of Better Marketing, Marketing Magic in Minutes, I dive into the nitty-gritty of why stories are essential in marketing today. When it comes to making an impact, nothing beats hearing actual success tales from folks like you and me. So, we’re sharing some juicy stories that show how the right strategy can turn a struggling business …
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Send us a text Are you earning over $200,000 but still feeling like your money disappears too fast? In this episode, we dig into budgeting for high-income earners and why earning more doesn’t always mean building wealth. We explore key behavioural differences between natural savers and spenders — and the blind spots both groups have when it comes t…
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Kinship carers sometimes find themselves in complex situations. Consequently, they might be involved in challenging conversations with schools, case managers, family members and the children in their care. Knowing how to handle these conversations calmly and effectively is a key to making sure a child’s needs are understood and that carers feel res…
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Send us a text What Really Drove Market Gains in Q2? (Hint: It's Not What You Think) Markets bounced back in Q2—but it’s not all good news. In this bonus quarterly review episode, Tre breaks down what’s behind the recent returns and why short-term market moves can be misleading. You’ll learn what drove gains (like multiple expansion and currency), …
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Building a killer brand doesn’t have to drain your wallet, and that’s the real tea we’re spilling today. In this episode of Better Marketing, Marketing Magic in Minutes, I take a deep dive into how to craft a brilliant brand without busting your budget. Spoiler alert: it all comes down to having a solid strategy and knowing your audience like the b…
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Send us a text Most people think of money as cash in the bank. But in this episode, Tre unpacks a bolder truth: money is just a middleman for value. Joined by his wife Sierra, Tre explains why viewing money as value—rather than currency—can change how you spend, save, and invest. This isn’t your usual budgeting talk. It’s a direct conversation abou…
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Are you making cold calls but just not locking in enough deals? Compass Equity Group's Jonathan Babcock joins the show to explain how playing the long-game and developing a firm-wide culture of thesis lead business development has helped them win. Jonathan walks us through the Compass Method's 13-touchpoint outreach strategy and how it leads to dee…
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In this episode of Better Marketing, Marketing Magic in Minutes, I talk about breaking free from what I like to call "Sporadic Marketing Syndrome." You know the drill: one minute you’re riding high on a marketing wave, and the next, you’ve vanished like your last diet plan. We dive into why this happens, especially for small business owners jugglin…
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Send us a text Ever wondered why tracking your net worth is essential for your financial health? In this episode, we break down exactly what net worth means, clearly defining your assets and liabilities. We'll explore practical reasons why regularly monitoring your net worth can significantly enhance your financial decision-making, confidence, and …
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In this episode of Better Marketing, Marketing Magic in Minutes, I dive into the magic of having a marketing mindset! This episode is all about how the right mindset can be the secret sauce that takes your marketing game from zero to hero. I’ve seen it time and time again with my clients, no matter how stellar your strategy is, if your mindset isn’…
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Send us a text Most people misunderstand risk — and it's costing them. In this episode, Tre breaks down how the financial industry defines risk (hint: it’s mostly about volatility) and why that approach often leads investors astray. He explains the many types of risk that matter more than short-term market swings, and how to manage them with eviden…
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In this episode of Better Marketing, Marketing Magic in Minutes, we explore how predictive analytics is the name of the game today, and trust me, it’s a total game changer for marketing. We’re diving deep into how you can use AI to forecast customer behaviour and spot trends like a pro. Forget the days when only the big dogs had access to this kind…
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Unlocking the power of influence. In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks. Together, they unpack the …
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Send us a text Are you paying thousands in hidden investment fees—and not even realizing it? In this episode, Tre gets a little... passionate discussing segregated funds (seg funds), an insurance-wrapped investment product that many Canadians are sold under the guise of “safety.” Tre breaks down why these products often come with inflated costs, op…
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Unlocking the power of influence. This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) getting the relationship right. Tune in to uncover the practical secrets behind building high-impact par…
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In this episode of Better Marketing, Marketing Magic in Minutes, I'm diving into the nitty-gritty of how AI is revolutionising customer service. I explain how small businesses can leverage this technology to deliver exceptional customer experiences without compromising the human touch. I’ll be sharing real-world examples of AI tools that're making …
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Send us a text Episode 3: How We Built Wealth by Ignoring Bad Advice Most financial advice is either too generic or completely off base. In this episode, Tre Bynoe CFP CIM and his wife Sierra explain why smart money decisions aren’t about rules—they’re about principles. From dissecting Tre’s evidence-based decision-making model to discussing how em…
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This episode of Better Marketing, Marketing Magic in Minutes, is about how influencer marketing is still a business powerhouse. However, AI is shaking things up with a shiny new twist and making it much smarter. I'll discuss how to blend old-school influencer strategies with the futuristic tools AI offers, helping you snag influencers who resonate …
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Send us a text IIn this episode of the Plain English Finance Podcast, Tre Bynoe, CFP, CIM, explains why good financial planning isn’t about crunching numbers — it’s about making better decisions. He tackles how decision paralysis derails progress and lays out the six steps he uses to guide clients through the planning process. From managing taxes a…
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This episode of Better Marketing, Marketing Magic in Minutes, revolves around the classic dance between traditional marketing and the vibrant new realm of digital and AI. We’re exploring why it’s essential to merge these two, so we don't get lost in the digital shuffle. Trust me, the true marketing magic occurs when we establish a solid strategy fi…
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In this episode of the Add 10 Gallons Concrete Podcast, Dr. Jon Belkowitz discusses the complexities of concrete repair, highlighting that cracking is inevitable and underscoring the importance of understanding the underlying causes of failure. He introduces various technologies for concrete repair, with a particular emphasis on colloidal silica as…
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Send us a text Most people get their financial advice from the wrong sources—and it shows. In this first episode of Plain English Finance, Tre Bynoe CFP, CIM shares the story behind the podcast and why your financial future depends on who you listen to. From growing up in the UK foster care system to becoming a Certified Financial Planner in Canada…
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In this episode of Better Marketing, Marketing Magic in Minutes, we're diving deep into the nitty-gritty of using AI in marketing, and trust me, it's a big deal. We're all about unlocking the magic of AI, but let’s be real, just because we can whip up some slick content with a click doesn’t mean we should throw ethics out the window. I’m passionate…
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If you’re getting started at a private equity firm in business development, this one's for you. Inspired by Dan’s viral LinkedIn post, you’ll get tried-and-true steps for crushing your first 90-days on the job: how to build your banker pipeline, optimize your time on the road and actually measure your success. Whether you’re the first sourcing hire…
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In this episode of Better Marketing, Marketing Magic in Minutes, we dive deep into the LinkedIn jungle with the one-and-only Pam Case, our go-to gal for LinkedIn savvy. Pam lays out six killer strategies to snag your dream clients right off the platform. Whether you’re a total newbie or a seasoned pro, we promise you can snag at least one golden nu…
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In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. Listeners will gain valuable insights into effectively communicating marketing's value to the boa…
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In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. The full episode will give listeners valuable insights into effectiv…
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📞 For Your FREE Consultation with Rob, simply fill out the form and directly book your strategy session in his calendar here: https://robtetrault.com/speak-to-rob/ 👉 Register to our FREE Retirement Planning Masterclass - https://bit.ly/2THZzNj 📩 Sign up to receive the Tetrault Wealth Newsletter that covers important investing topics, latest market …
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In this episode of Better Marketing, Marketing Magic in Minutes, I explain the essential balance between maintaining that human touch in your marketing while riding the AI wave. With automation on the rise, it’s tempting to let AI take the wheel, but hold up—that warmth and empathy? They're totally irreplaceable. I'll describe how AI can speed up y…
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In this episode of Better Marketing, Marketing Magic in Minutes, I help flip the script on how you see AI, not as some robot overlord, but as your personal marketing assistant, ready to help you brainstorm and smooth out those rough drafts. Who hasn’t stared blankly at a screen wondering where to start? We’re discussing how AI can zap away that ove…
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Is your Private Equity firm invisible? You might be missing 80% of the deals you should see. Today, discover why traditional PE outreach isn't enough and how strategic marketing is now essential for competitive deal flow as Joanne Verkuilen, Founder and Managing Partner at MiddleM Creative, reveals the playbook. Private equity faces intense competi…
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In this episode of Better Marketing, Marketing Magic in Minutes, I dive into how AI can seriously enhance customer engagement, making interactions smarter, faster, and more meaningful. Whether you're entirely new to AI or just looking to sprinkle in some tech magic, we have the lowdown on practical tips to kickstart your journey. Think personalised…
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In this episode, Paul, Joey, and Ramy Sedra discuss the challenges and opportunities within the ready-mix concrete industry. They examine the significant knowledge drain occurring as experienced workers retire and highlight the importance of digital transformation. The conversation also focuses on how new generations bring fresh perspectives to the…
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In the Add 10 Gallons Concrete Podcast episode, Joey and Paul reconnect and share updates on their recent life events. Joey talks about his adventurous trip to Hawaii, where he hunted turkey. They then delve into the controversy surrounding the Tennessee Volunteers quarterback, Nico, and discuss the implications of NIL (Name, Image, Likeness) deals…
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In this Marketing Magic in Minutes episode, I’m unpacking how AI is shaking things up—from analysing data and predicting trends to automating the stuff you don’t have time for. Think of AI as your always-on marketing sidekick. But here’s the catch: it only works if you’ve got a smart strategy. I’ll walk you through setting clear goals, choosing the…
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Liana Buchanan has been a tireless advocate for children and young people. Appointed Principal Commissioner for the Commission for Children and Young People in Victoria in 2016, Liana was responsible for key initiatives like the Reportable Conduct Scheme and Child Safe Standards. In March 2025 she was appointed Deputy Commissioner of the Independen…
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Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst, alongside roundtable participants Hayle…
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Connecting with your customers has never been more important—and that’s exactly what we’re diving into in this episode of Marketing Magic in Minutes. The brilliant Richard Singleton joins me from whY-us? Digital Marketing to explore the power of real, authentic digital conversations. We’re talking about more than just posting—this is about creating…
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How do top PE firms consistently win deals before they even hit the market? Today’s episode of Deal Sourcery pulls back the curtain with Justin Smith, Managing Director of Business Development at Agellus Capital. Justin reveals the playbook behind one of the most sophisticated intermediary-first sourcing functions in the middle market. Matt and Dan…
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In this episode of the Add 10 Gallons Concrete Podcast, Joey interviews Jennifer Manatt, assistant program director for the Concrete Industry Management Program at South Dakota State University. They discuss Jennifer's background and the growth of the CIM program, emphasizing the need to market the concrete industry to attract new talent. Jennifer …
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Ready to level up your marketing game? In this episode of Marketing Magic in Minutes, I’ll discuss the art of connecting with your audience—really connecting—by speaking their language and tapping into what actually matters to them. It’s not just about buzzwords; it’s about aligning your message with your audience’s values and needs. Whether you’re…
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In this episode of Marketing Magic in Minutes, I’m diving into the seven core fundamentals that’ll help your brand truly shine. Branding isn’t just about a logo—it’s the heartbeat of your business. Whether you're rebranding or starting from scratch, I’m sharing practical insights—from knowing your market to tapping into the psychology of color—all …
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In this episode of the Add 10 Gallons Concrete Podcast, hosts Paul and Joey welcome guests Brent Pommerening and Patrick Dunbar, who share their extensive backgrounds in the concrete industry. They discuss the evolution of the fly ash business, the challenges faced in the ready-mix supply chain, and the innovative solutions they are developing to e…
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In this episode of Better Marketing, Marketing Magic in Minutes, I explain how some brands stand out effortlessly while others struggle to get noticed. In this episode, I’m breaking down the power of marketing communications—the secret sauce that makes your message hit the right people in the right way. It’s not just about what you say but how and …
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The Client Incident Management System (CIMS) is the program that investigates reports of incidents made against carers who may have mistreated children in their care. There are reports made against kinship carers, but this does not happen very often. Over the years, KCV has witnessed some serious breaches of carers' rights, particularly when a repo…
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