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If you are feeling the pull to pursue a passion or follow a calling - this podcast is here to show you how and empower you to do it! With real life stories from those who've done it, practical and expert guidance, and empowering mindset shifts, and intuitive & creative techniques from both our guests and our host, Christina Barsi, you'll leave every episode with inspiration and an action plan. Host Christina Barsi offers a unique approach to pursuing your passion or calling by leveraging the ...
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This is GILTI Conscience: Casual Discussions on Transfer Pricing, Tax Treaties, and Related Topics, a podcast from Skadden that invites thought leaders and industry experts to discuss pressing transfer pricing issues, international tax reform efforts, and tax administration trends. We also dig into the innovative approaches companies are using to navigate the international tax environment and address the obligation everyone loves to hate. If you like what you’re hearing, be sure to subscribe ...
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Welcome to the The Modern Marketer Podcast. This podcast is your go-to destination for the latest news, updates, and proven tactics to elevate your brand's marketing game. Join marketing professional Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches to help your business soar. Whether you're looking to master social media, optimize customer experiences, or harness the power of influencer marketing, this podcast delivers the insights you need ...
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Our Primary purposes is to help businesses thrive and serve our communities using creative approaches in marketing, advertising, and graphic design services.
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Href Creative is a best digital marketing agency serving Ohio businesses, offering customized, data-driven strategies to boost online growth. Specializing in SEO, paid advertising, content marketing, social media management, and web development, we provide the tools and expertise to make your business stand out in a competitive digital landscape. With a collaborative approach and a team of seasoned professionals, we tailor our services to align with your goals, ensuring measurable results an ...
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Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more. Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques. Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance. Whether you're looking to lower your TACOS (sadly, not the edible kind), b ...
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Join psychiatrist, musician, and productivity strategist Dr. Kourosh Dini on a journey to transform your relationship with work, creativity, and focus. "Rhythms of Focus: for Wandering Minds, ADHD, and Beyond" explores the intersection of meaningful work and the art of engaging creativity and responsibility without force, particularly for wandering minds, ADHD, and beyond. Each week, Dr. Dini weaves together insights from psychiatry, mindfulness practices, and creative experiences to help yo ...
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PMX Agency is a global independent integrated marketing agency that leads with an insight-driven, consumer-centric approach to performance. PMX Agency's Creative Spaces is a series of intimate conversations that showcase the power of creativity, and its critical role in addressing and solving problems across the marketing landscape. With explorations in art, music, business and technology – recorded live at PMX Agency’s New York City Headquarters.
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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & F ...
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I'm Will Breen; the host of the Arrow North Show. Over the last decade, I’ve built a thriving agency that helps climate tech companies secure millions of dollars in funding through creative software. In this podcast, I share insights and lessons centered around software sustainability, artificial intelligence, and human-first design. Thank you for listening.
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As a marketer and enterprise business, you need to be heard above the noise. Join global creative agency This Machine as we dial up the volume on creativity and challenge convention in a unique blend of storytelling and discussion. Together, we’ll tackle the overlooked nuances of B2B marketing strategy that aren’t often said aloud.
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Masgroupe is an Emirates company in HR Management service agency with office in Abu Dhabi, In the Abu Dhabi office, we specialize in management HR for staffed permanent or Temporary staff to employers of choice across a range of industries, including finance and investments, private equity, oil and gas, legal, construction and creative. Regardless of industry or position, we tailor our approach to each requirement, providing a bespoke Hr Management service. This is what makes Masgroupe Fierc ...
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Vibrant Artist Podcast
Jessica, The Heartful Canvas | Full Circle Entrepreneurship | Snickerdoodle Knits
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Helping creative entrepreneurs live their most vibrant lives - fun, authentic, and fulfilling - both personally and professionally.
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ORBIS Podcast – Your gateway to the world of high-end film, advertising, and media production. With over 15 years of global expertise, we offer an exclusive look at the creative processes, industry trends, and innovative strategies driving the future of storytelling and visual content. Whether it’s breaking down the success of iconic campaigns, exploring the artistry behind cinematic masterpieces, or sharing insider knowledge on the evolution of digital media, our episodes keep you ahead of ...
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The Eye of Power is a model that answers this question: "What's in the way of me making the positive change I wish to make?" The answer is always the same: it's always us. But it's never simple, especially when we struggle to sustain the new behaviors we desire. The Eye of Power model lights our way. It reveals the specific beliefs and habits that, while they may have served us in the past, now hold us in place. Once we clearly see the blockage, we are better positioned to get past them. And ...
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A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
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A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to ...
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I’m excited to welcome you back to another episode of down to earth marketing - join me as I cut through the noise and get straight to the core of high-performance digital marketing and brand building. In this fast-changing industry, I’ll share my on the ground experiences operating some of the biggest DTC brands in the world, and we’ll take a refreshing approach to the trends and topics that matter most and give you our unfiltered and un-twittered opinions. I’m your host, John Gross - Down ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer. “We recognize that each challenge is different and quality thinking doesn’t come in one size.” Steering clear of pr ...
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As a young, dynamic and multi-faceted creative agency nestled in the heart of Johannesburg South Africa, Vibing With Vibe is a space that engages people to think about themselves in ways that help them build their own unique journeys of success. Through documenting our own practical work of building a brand and business we want to bravely show others that it is not only possible but critical to think, engage and share with deliberate intention. As young black South Africans, we explore the n ...
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The Sheppard is an independent, innovative marketing agency headquartered in the heart of Los Angeles, with offices in Atlanta, New York and the UK. The team at The Sheppard are idea generators first and foremost. The Sheppard is not married to anyone approach or media.
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcas ...
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Are you looking for a way to become an even more impactful leader for your organization without working 24/7 and burning out? Do you want to discover tools and techniques to empower your team to be just as motivated for success as you are in a supportive and trauma-informed way? Passion & Profits Without Burnout is the resource you have been looking for. Your host, Jacob Moore, is going to guide you through the challenges you have been facing and help you navigate them in a way that not only ...
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BUSINESS FOR HUMANS is a coaching podcast for business leaders who need reminding that they can succeed in business and still have human emotions and needs. You can get out of the weeds, be a nurturing leader, grow your business to great heights, and take vacations. Business can and should be more human.
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The 6 Pod – Deep WWE Analysis and Wrestling Storytelling If you love in-depth WWE discussions, storytelling breakdowns, and real talk about wrestling, The 6 Pod is your go-to destination. Hosted by Rowin Bernardo, this podcast dives deep into WWE storylines, booking decisions, and the business behind professional wrestling. This is not just another wrestling podcast filled with surface-level takes. The 6 Pod goes beyond kayfabe to analyse the psychology of characters, long-term storytelling, ...
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5 Lessons While Building A Billion Dollar Brand with Curtis Matsko
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Send us a text In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curt…
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An Interview with Dr. Joel Anderson - Philosophy and the Wandering Mind
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In this extended episode, professional philosopher Dr. Joel Anderson engages in a deep and stimulating conversation about Wandering Minds, ADHD, and Beyond with our host Dr. Kourosh Dini. Discussing philosophical and practical issues around agency, procrastination, and the balance between forcing oneself and creating affording conditions, they expl…
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How To Leverage TikTok Shop Content On Meta + Youtube (Full Playbook 2025)
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Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling with Meta CPMs rising 30 % while TikTok creators…
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Field Marketing Meets Digital: A Hybrid Approach
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Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup phase and actively scaling, this episode explores how to integrate field marketing tactics (like home shows, canvassing, and signage) with digital mar…
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Studio Scribbles #1: Pivots, Space, and Intentionality in Business & Marketing as a Creative Mompreneur
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Full Circle Entrepreneurship Weekly "Email" Diary Series #1 When things don't go according to plan, we, as the CEOs of our businesses, get to choose which path to take. Do we keep pushing forward according to the original plan, do we make some changes, or do we scrap it all? Past me (a few years ago) would typically push forward with the original p…
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Do you ever feel invisible? It's not a good feeling, is it? How about the flip side? How does it feel in those special moments when you feel like another human being sees you for who you are - not what you can do for them, but as an end to yourself? Pretty terrific, right? Now, imagine the culture in your organization. How much do the people there …
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#162: How To Make Intuition-Led Business Decisions with Makuyo of SIIKA Herb + Honey Co.
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What if your Intuition was leading down a path of what to say "yes" to? What to create next? And what if you could actually build a BUSINESS from that place of knowing? If you’ve been tuning into the newer season of Boss Goddess, then you may have noticed an emphasis on leveraging Intuition when it comes to business. When we can tap into that truth…
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Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on influencers; Why EY Parthenon says risk and creative works for c-suite and Tassal’s Matt Vince is thinking global
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Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals on brand, embed brand at the heart of business, then execute with consistent creative excellence to drive outsized financial returns. Mark Ritson landed that message most emphatically via 10 …
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Why Traditional Customer Personas Are Dead and What to Do Instead
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In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger offers, or connect on a human level—it’s time for a change…
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The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch
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Send us a text What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built? That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now…
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SPECIAL GUEST: How to Use Project Map It to Build Trust and Book More Jobs
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Send us a text Special Guest: Steve Spence, Managing Director of Project Map It In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool that helps contractors showcase completed projects, collect reviews, and ultimately close more deals. Steve shares…
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Calm Focus, Not Crisis: Reimagining Productivity for ADHD
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Ever notice how your focus sharpens right before a looming deadline, as if the ticking clock finally sweeps away distraction? This episode of *Rhythms of Focus* dives beneath that familiar surge, exploring why urgency can both ignite and exhaust wandering minds—especially for adults with ADHD. Join me as we untangle the hidden costs of deadline-dri…
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38. Maximizing Manufacturer Leads Through Digital Campaigns
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Send us a text In this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this episode outlines how to go beyond word-of-mouth and aggregator leads by partnering more ef…
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Have you ever been amazed by how smart people do dumb things? Maybe you're a smart person who has done a silly thing once or twice! In this week's episode, we take a look at seven traps that can turn our very intelligence against us. If you'd like to harness more of that intellect to make wiser decisions and manifest a higher quality life experienc…
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#161: The SECRET To A Building A Magnetic Brand with Meagan Elieff & Meghan Fialkoff
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We’re talking about taking big, bold action today and even more specifically, we’re talking about how to create our own ecosystem by growing an aligned and engaged community. Creating a community of people who are here for what you’re building is a big component to WHY podcasting is such a powerful first step when wanting to bring a vision and a pa…
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The Hidden Traffic Strategy 95% of Brands Ignore (Reverse JV Method)
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Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Most ecommerce brands are stuck on the same treadmill — cha…
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"I Just Don't Wanna" and the Power of Agency
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Feeling trapped by rigid productivity hacks or the pressure to “just start”? This episode of Rhythms of Focus invites you to reimagine focus—not as a battle of willpower, but as a gentle practice of agency. For adults with ADHD and wandering minds, agency is the skill of deciding and engaging non-reactively, even when emotions or distractions surge…
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37. Choosing the Right Digital Marketing Agency for Growth
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Send us a text In this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is scaling past the $5M mark and you're looking for a strategic partner (not just a task-taker)…
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Why Most Amazon Brands FAIL at DTC (And How to Fix It)
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Send us a text Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox. So, how do you break out? In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Cha…
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#160: How to Get Over your Paralysis Analysis & Take Inspired Action
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Does a dream or passion you have feel out of reach? What if the key to shortening the path was to first, allow ANY step to be taken that feels good to you and second, open up to the idea of it taking an unexpected form. In this episode I share with you how this played out in MY life and how I allowed for the space to start thinking differently. It …
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Lessons from the Netflix Series Sirens - Eye of Power Style
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I happened upon the Netflix series Sirens knowing nothing about it. Well, I was drawn in by the sophistication of the story, along with the acting and production. The story is a modern myth, complete with the lessons that mythology offers. To get a good look at some of those lessons, we use the Eye of Power model to analyze the story's elements and…
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Beyond the Bot. What Marketing Agencies Offer That AI Can’t Replace
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In a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: Do I even need a marketing agency anymore? In this episode, host Eddie Garrison goes beyond the bot to unpack the real reason why human-led marketing still reigns supreme, especially when strategy, cre…
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The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)
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Send us a text TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are w…
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SPECIAL GUEST: Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & Referrals
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Send us a text Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com In this episode, we’re talking with Evan Crum from PerfectGift.com about how home improvement companies can use gift cards to: Drive more leads through incentives Improve review generation Motivate and reward employees Create smarter canvassing campaigns …
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The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
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This year’s inaugural CMO Awards weren’t just a showcase of Australian marketing leaders doing an excellent job of marketing stewardship and effectiveness. We also introduced the Best Growth Initiative of the Year award, supported by Publicis Groupe, to single out and recognise strategic growth initiatives led by marketing teams. In this podcast ep…
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Feeling stuck waiting for motivation to strike? In this episode of Rhythms of Focus, we explore a gentler, agency-driven approach to productivity-especially for creative professionals, high-achievers with ADHD, and anyone whose mind tends to wander. Instead of relying on force, deadlines, or shame, discover how small, mindful “visits” and emotional…
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Blending Sharp and Ritson: Distinctive differentiation and custom media moves needle for CommBank, Subway, NRMA Insurance as News Australia shifts approach.
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Byron Sharp is a distinctive assets maximalist, suggesting how brands look and are recognised and embedded into people’s minds is more important than focusing on what they do differently to rival brands. Mark Ritson argues brands need differentiation to stand out from rivals and pull customers in. News Australia says you need both to drive growth –…
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Why Most Brands FAIL on TikTok Shop (And How to Win)
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Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling to scale on TikTok Shop? You’re not alone—and yo…
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36. Optimizing Sales Funnels for Better Digital Conversions
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Send us a text Title: How to Build and Optimize Your Sales Funnel Series: Build. Grow. Dominate. – Part 2 In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” series by diving deep into how Level 2 home improvement contractors can structure and optimize their sales funnel to increase conversions. They break do…
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Navigating Brazil's New Transfer Pricing Landscape: A Shift to OECD Standards
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Machado Meyer tax partner Fernando Colucci joins Skadden’s David Farhat, Loren Ponds, Eman Cuyler and Stefane Victor to explore Brazil's historic shift from a 27-year formulaic transfer pricing system to full OECD compliance. As he explains, “We moved from a very strict, very formulaic approach to a simple, a direct import of the arm's-length princ…
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Be Impeccable with Your Word - Truth as a Path to Personal Freedom and Power
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The shortest, and hardest path to a better life - meaning better relationships, better associations, better work conditions, and more peace of mind and fulfillment - is to be impeccable with our word. Don Miguel Ruiz teaches this in his seminal book The Four Agreements. In this episode, we look at what this means both psychologically and in practic…
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Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference
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In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn’t stop at conve…
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0-100K On Tiktok Shop - Step By Step Playbook
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Send us a text 🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/ 👨🏫 Join my Skool community: https://www.skool.com/tiktokshopelite... Work with Jordan personally at https://www.ecommerceos.co Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies It’s not about going viral, runnin…
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Cautions of Dopamine and a Lean Into Mastery
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Caught in the tug-of-war between “should do” and “want to do”? You’re not alone. In this episode of Rhythms of Focus, we unravel the hidden dance between dopamine, motivation, and the pursuit of mastery-especially for those with wandering minds and ADHD. We’ll explore why chasing dopamine hits can leave us feeling empty, and how shifting our focus …
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Omnichannel planning cuts ad fatigue, builds brand, speeds sales: New research shows how; Nunn Media cuts acquisition cost 24%
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Marketing budgets are declining just as paid media costs are rising – meaning brands get less for every dollar spent, and fewer dollars to start with. But latest research commissioned by The Trade Desk into omnichannel versus multichannel media planning could provide sweet relief. In short, the difference between omnichannel and multichannel planni…
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Send us a text In this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to overlooked geographic targeting and missing conversion tracking, this is a must-listen for contractors who want better ROI from their Google Ads camp…
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Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)
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Send us a text Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth. Whether you're scaling a …
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Mentoring Career Choices with Donovin Lindsay
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This week Tom is joined by career guru Donovin Lindsay. Donovin helps those preparing to begin a career with educational choices, career path guidance, resume preparation, interview coaching, and job search strategy. He is also a dynamic speaker who can inspire young people to strive to fulfill their potential. Tom and Donovin talk about his path a…
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The CMO Awards Podcast Ep5: Winners and finalists part 1: Why sticking it out for the long term is so important to the marketing chiefs at Intrepid, Kennard’s Hire and Patties Foods
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While the numbers have been improving, CMOs still have the shortest tenure in the c-suite globally. Spencer Stuart data shows CMOs in Fortune 500 companies now have average tenure of 4.3 years against a c-suite average of 4.9 years. But variance is huge: Tellingly, Forrester data shows a 75% variance in average CMO tenure across the industries it t…
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SPECIAL GUEST: Hiring the Right Leaders: Executive Recruitment in Home Improvement
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Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryanne Millis, Director of the Home Improvement Division at Brix Recruiting Partners. Ryanne shares expert insights into the recruiting challenges and opportunities facing growing home improvement companies today. From sales managers to production l…
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What if your struggles with focus weren’t a moral failing, but simply a different rhythm—one that can be guided with care rather than shame? In this episode of *Rhythms of Focus*, we explore the well-worn path of self-blame that so many adults with ADHD and wandering minds know all too well. Together, we’ll consider how we can fall into the trap of…
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EP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Gales
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🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical ad…
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‘It’s all double duty’: A CMO, a CEO and an agency boss on brand v performance myths, the ‘mother metric’, and expensive mistakes to avoid
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The marketing funnel doesn’t exist, suggests RAA CMO, Michael Healy. He thinks “too many marketers get too ideological about how you have to do brand and then awareness and then conversion”. He has an interesting anecdote about a $329 knife, his wife, and Meta, to support the theory. Healy says “the vast majority of marketers that I talk to – from …
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Ep 638: Zero to One: Building Selena Gomez’s Ice Cream Brand from Scratch
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17:14
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Send us a text Selena Gomez’s latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one jour…
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