Best Dan Brown Code Podcasts (2025)

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89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence 38:24

10d ago38:24

38:24

We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside…

1
88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16

24d ago53:16

53:16

What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persu…

1
The Lost Symbol, Pt. 7 (Chapters 63-75) 1:26:31

1M ago1:26:31

1:26:31

Welcome to the Internet’s most consistent podcast. In this installment, Robert and Katherine spend SO long doing a simple internet search, Sato demonstrates that she’s ahead of her time when it comes to government sadism, and a young, allegedly Arab man is caught in a dangerous web of white nonsense. Also, Dan Brown drops a bombshell revelation abo…

1
87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder 37:19

1M ago37:19

37:19

With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket…

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The Lost Symbol, Pt. 6 (Chapters 53-62) 1:34:38

2M ago1:34:38

1:34:38

Two uploads in one year? What's next, three? In this installment, Sato potentially destroys priceless tomes, Robert Langdon takes his sweet, sweet time, and Mal'akh is radicalized into violence by a cheap History Channel documentary. Also, Lina and Forrest bond over their shared dream of riding the luggage belt at the airport. Follow the pod! @danb…

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86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05

2M ago39:05

39:05

In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or consid…

1
85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17

2M ago29:17

29:17

People don’t buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything. In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing…

1
84. State of the Pitch 2025 w. Darren Woolley 44:45

3M ago44:45

44:45

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3. Da…

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83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27

3M ago34:27

34:27

Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better. Host James Lawrence sits down with Anthony C…

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The Lost Symbol, Pt. 5 (Chapters 43-52) 2:04:59

3M ago2:04:59

2:04:59

Hilariously, this episode starts with us saying the last episode was a mere two weeks ago–dear listener, our sincerest apologies. Also hilariously, the audio quality is dogwater. We’re back in the powerful arms of the Money Brother himself. In this installment, Mol’och is gatekeeping, gaslighting, and certainly girlbossing; Robert Langdon can’t tak…

1
82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin 51:27

4M ago51:27

51:27

Digital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first ma…

1
81. The Power of Account-Based Marketing w. Paola Piccinno 41:15

4M ago41:15

41:15

Broad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program? Host James Lawrence sits do…

1
80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21

5M ago56:21

56:21

In marketing, deadlines are relentless and expectations are high. It’s critical to manage stress and make clear-headed decisions under pressure. In this episode of Smarter Marketer, host James Lawrence chats with Dr. Jemma King - founder of BioPsychAnalytics and expert in stress, resilience and high performance. Having worked with elite organisatio…

1
79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit 48:52

5M ago48:52

48:52

In marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it. Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like…

1
78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio 55:10

5M ago55:10

55:10

Rocket Agency’s top experts and Host James Lawrence discuss what will work in digital marketing in 2025 and how to set yourself up for success with the latest on SEO, digital and creative. Key Takeaways: How to navigate AI Overviews and the impact on paid search and SEO Will ChatGPT replace search engines? How to adapt SEO practices to align with A…

1
From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown 42:24

6M ago42:24

42:24

Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building…

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From the Archives: Career Advice From a Global CMO w. Ryan Bonnici 42:52

6M ago42:52

42:52

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA. Key Takeaways: What are the benefits of working for a company that is growing quickly? The importance of owning a number/region…

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77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox 45:57

7M ago45:57

45:57

AJ Wilcox, Founder of B2Linked, has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and mor…

1
76. Marketing Metrics That Matter: A Conversation w. Taz Bareham 38:27

7M ago38:27

38:27

For marketers in industries with longer or more complex purchase cycles, demonstrating the value of their efforts can be a constant challenge that often impacts budget approvals. In this episode of the Smarter Marketer Podcast, host James Lawrence welcomes back Fractional CMO Taz Bareham for an insightful discussion on marketing measurement, the st…

1
75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts 36:58

8M ago36:58

36:58

Great marketing is built on creating memorable experiences, whether through digital advertising or offline interactions. Laura Roberts, MD APAC at global experiential marketing agency INVNT joins Host James Lawrence to talk about how brands can craft comprehensive 360-degree campaigns, leverage social media and influencer events, and develop strate…

1
74. How to Target Your Audience Online w. David Roberts 44:07

8M ago44:07

44:07

The way that we can target our perfect customers has changed radically, and what worked a few years back is likely to not work today. Large platforms like Google and Meta have changed how they collect audience data, significantly affecting how you reach and engage with your audience. In this episode, Host James Lawrence talks with Rocket Agency's C…

1
73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder 44:04

9M ago44:04

44:04

Despite the buzz around AI search engines, Google isn’t going away anytime soon. Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years, why Google remains relevant today and how in-house marketers can stay ahead of the curve. Key Takeaways: The importance of SEO in 2025 and…

1
72. PR in The Digital Age: From Newsrooms to Influencers w. Andy Scales 36:43

9M ago36:43

36:43

Newsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024. Key Takeaways: The current tren…

1
71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence 32:42

10M ago32:42

32:42

“It’s not about finding the best agency - it’s about finding the best agency for you.” With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right …

1
70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah 36:05

10M ago36:05

36:05

2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up f…

1
69. How Marketers Can Run Better Pitches w. Darren Woolley 56:39

11M ago56:39

56:39

The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the im…

1
68. Content Marketing in the Age of AI w. Marcus Sheridan 51:36

11M ago51:36

51:36

The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,'…

1
67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah 34:35

12M ago34:35

34:35

Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…

1
66. How To Fix A Failing Campaign w. Sachin Rajah 38:03

12M ago38:03

38:03

Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…

1
65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin 49:27

1y ago49:27

49:27

Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…

1
64. AI in Marketing: Hype vs. Reality w. David Lawrence 44:42

1y ago44:42

44:42

Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of heal…

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507: Unlocking Business Succession: The Power of ESOPs with Keith Butcher 24:48

1y ago24:48

24:48

In an interview with Jason Hartman, Keith Butcher, founder of Butcher Joseph, discusses business succession and Employee Stock Ownership Plans (ESOPs). With many business owners approaching retirement, ESOPs offer a tax-efficient way to transition ownership to employees. This model enhances employee retention and loyalty, providing long-term retire…

1
63. Project Management for Marketers w. Gavin Watson 32:49

1y ago32:49

32:49

Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the S…

1
62. Measuring the Impact of Your Marketing w. Paul Sinkinson 39:40

1y ago39:40

39:40

Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global mar…

1
61. The Importance of First-Party Data w. David Lawrence 30:07

1y ago30:07

30:07

Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with …

1
60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt 42:10

1y ago42:10

42:10

Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt ar…

1
59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith 44:56

1+ y ago44:56

44:56

With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social …

1
58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop 45:49

1+ y ago45:49

45:49

Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights …

1
57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah 15:43

1+ y ago15:43

15:43

Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest: Sachin Rajar is …

1
56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys 43:09

1+ y ago43:09

43:09

Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital. Guest: Kat Warboys is the APAC Marketing Directo…

1
55. How to Find the Right Agency For Your Business w. Drew McLellan 37:21

1+ y ago37:21

37:21

How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process. Guest: Drew McLellan has worked in advertising for 25+ years and started…

1
54. Answering Your Marketing Questions for 2024 w. Kayley Melham 33:17

1+ y ago33:17

33:17

James Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and in…

1
(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco 40:53

1+ y ago40:53

40:53

Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your…

1
(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa 43:48

1+ y ago43:48

43:48

With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant wi…

1
506: Navigating the Storm: A CEO's Tale of Business Triumph in Turbulent Times 20:45

1+ y ago20:45

20:45

Jason interviews Johnny Serpilla, former President of Camping World, about his book, "Life is Hard, but I'll be Okay", and his experiences in leadership and business. Johnny emphasizes the importance of approaching life with one heart and mind, the role of gratitude in leadership, and the impact of personal problems on work. Johnny also discusses t…

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53. How to Start a Podcast w. Kayley Melham 35:38

1+ y ago35:38

35:38

Need help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast. Guest: Kayley is the Marketin…

1
52. What You Need To Know about GA4 w. Sachin Rajah 22:48

1+ y ago22:48

22:48

How does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data. About the Guest: Sachin Rajah is the Head of Client Services at digital marketing agency, Rocket. He is bot…

1
51. How to Use AI When Copywriting w. Ralph Grayden 31:22

1+ y ago31:22

31:22

How can you use ChatGPT to write a blog? What about advertising copy? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden, CEO and Founder of Sydney-based copywriting agency, Antelope Media, shares how you can integrate AI and machine learning effectively into all of your copywriting tasks. Guest: Ralph Grayden is the owner of Sydney-bas…

1
50. Drawing Insights and Forming Strategy w. Julian Cole 45:45

1+ y ago45:45

45:45

Julian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketing strategy. He also discusses what ‘insights’ really are, and how you can use them to drive your creative and messaging. Guest: Julian Cole is a strategy consultant to leading brands including Uber, A…

1
49. Dark Social and Attribution Challenges w. Rand Fishkin 51:41

1+ y ago51:41

51:41

How well do you really know your audience? In this episode, James interviews legendary international marketer and CEO of SparkToro, Rand Fishkin. He shares his thoughts on current macrolevel trends, the impact of dark social, and how you can use data to transform your strategy. Guest: Rand Fishkin is the cofounder and CEO of SparkToro, makers of fi…

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Dan Brown Code Podcasts

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