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Netflix Sports Club Podcast
1 America’s Sweethearts: Dallas Cowboys Cheerleaders Season 2 - Tryouts, Tears, & Texas 32:48
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LikedAmerica’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…
74. How to Target Your Audience Online w. David Roberts
Manage episode 446402849 series 3499846
Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The way that we can target our perfect customers has changed radically, and what worked a few years back is likely to not work today. Large platforms like Google and Meta have changed how they collect audience data, significantly affecting how you reach and engage with your audience. In this episode, Host James Lawrence talks with Rocket Agency's Commercial Director, David Roberts about the recent changes in digital audience targeting and how to connect with your target market effectively.
Key Takeaways:
- The evolution of Google Ads: From search to audience targeting
- How to leverage Google's data for effective marketing
- The power of affinity and in-market segments
- AI-driven targeting in Meta Ads
- The rise of TikTok Ads
- How programmatic advertising helps target your digital audience
- The importance of content marketing in effective audience engagement
- How connected TV helps with audience targeting
- B2B and B2C best practices for building and nurturing your audience
Guest:
David Roberts is the Commercial Director at Rocket. He works closely with both key clients and prospective clients, helping devise tailored solutions for their digital challenges. Dave has been with Rocket since its inception in 2017, and previously spent five years at The Web Showroom, where he gained extensive experience in the CMS and tech space. You can follow David on LinkedIn.
Find Us Online:
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://www.smartermarketer.com.au/
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Buy Smarter Marketer:
Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm
About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
97 episodes
ShareManage episode 446402849 series 3499846
Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The way that we can target our perfect customers has changed radically, and what worked a few years back is likely to not work today. Large platforms like Google and Meta have changed how they collect audience data, significantly affecting how you reach and engage with your audience. In this episode, Host James Lawrence talks with Rocket Agency's Commercial Director, David Roberts about the recent changes in digital audience targeting and how to connect with your target market effectively.
Key Takeaways:
- The evolution of Google Ads: From search to audience targeting
- How to leverage Google's data for effective marketing
- The power of affinity and in-market segments
- AI-driven targeting in Meta Ads
- The rise of TikTok Ads
- How programmatic advertising helps target your digital audience
- The importance of content marketing in effective audience engagement
- How connected TV helps with audience targeting
- B2B and B2C best practices for building and nurturing your audience
Guest:
David Roberts is the Commercial Director at Rocket. He works closely with both key clients and prospective clients, helping devise tailored solutions for their digital challenges. Dave has been with Rocket since its inception in 2017, and previously spent five years at The Web Showroom, where he gained extensive experience in the CMS and tech space. You can follow David on LinkedIn.
Find Us Online:
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://www.smartermarketer.com.au/
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Buy Smarter Marketer:
Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm
About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
97 episodes
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1 91. The Secret to B2B Marketing: Owning a Perspective w. Alex James 49:28
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Play Later Play Later Lists Like LikedB2B service firms have been told to niche down, build helpful content and trust the funnel. But in today’s competitive market, where everyone is applying the same formula, it’s not enough to stand out. When every firm looks and sounds the same, buyers tune out. In this episode, Host James Lawrence, Co-Founder of Rocket Agency, sits down with B2B messaging strategist Alex James to unpack a smarter way forward. You’ll learn why having a clear perspective is more powerful than having the best tips, tactics or templates - and how your point of view can become your biggest differentiator in a crowded market. We dig into the dangers of short-term metrics, why most B2B content fails to convert and how B2B service firms can win more work without blowing big budgets. This one’s for marketers who are done chasing clicks and ready to build something better. Key Takeaways: Alex’s marketing journey and the story behind his viral post: A Niche is No Longer Enough What it means to have a “perspective” in B2B marketing and why it matters Why messaging is not the same as copywriting and why you should know the difference What to focus on when 99% of your audience isn’t ready to buy The unique marketing challenges faced by B2B service firms compared to B2B SaaS businesses How professional services firms use perspective to create perceived differentiation - when their offer isn’t obviously unique Why content built around “best practices” often fails to generate demand Real-world examples of perspective-led marketing - including what B2B marketers can learn from Donald Trump’s campaign messaging strategy Guest: Alex James is a B2B messaging strategist and the founder of Minimalist Marketing Co, a Melbourne-based consultancy that works with B2B service firms across the US and Europe. Drawing on over a decade of experience and a journey that spans multiple marketing roles, viral TikToks and content that’s shaped entire client pipelines, Alex helps firms build standout perspectives that resonate with buyers. You can follow Alex on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 90. Marketing to Gen Z and Gen Alpha w. Katy Richardson 27:06
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Play Later Play Later Lists Like LikedWhat happens when a generation that grew up online starts leading your marketing conversations? Host James Lawrence speaks with Katy Richardson, Global Head of Marketing at student living app Housr, about how Gen Z - and soon Gen Alpha - are rewriting the rules of brand engagement. Key Takeaways: How Gen Z is already influencing both consumer and B2B buying decisions, and what that means for marketers Why user-generated and employee-generated content is now non-negotiable as part of a social strategy How to make the most of influencers by giving them creative license Short-form videos vs long videos - what wins on social media? How social commerce is changing the way younger audiences discover and buy products The role of traditional channels like out-of-home advertising in connecting with digital-first audiences Why younger consumers expect brands to take real action on purpose, ethics and sustainability How to meet Gen Z’s demand for fast, responsive and real-time communication Guest: Katy Richardson is the Global Head of Marketing at student living app, Housr. With over 12 years of creative and marketing experience across Australia and the UK, she specialises in connecting brands with young, digitally native audiences. Prior to Housr, Katy led B2C marketing for UniDays and worked agency-side on Gen Z-led campaigns. You can follow Katy on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence 38:24
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Play Later Play Later Lists Like LikedWe’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside agencies, in-house teams and across different marketing roles. Key Takeaways: Reality check: Has AI lived up to the hype - or has it already surpassed it in some areas? Where today’s large language models (like ChatGPT, Gemini and Claude) are genuinely delivering value, and where the hype still outweighs results The shift from AI anxiety to AI empowerment and what that means for marketers’ careers What it means to adopt an “AI-first” mindset across different levels of marketing maturity How voice prompting and tools like Wispr are helping break old habits and unlock better output Why your workflow, not the tool, should determine which AI platforms you use A realistic look at AI in recruiting, what employers are really looking for and how to future-proof your role Tips for staying current: trusted newsletters to read and pragmatic influencers to follow Guest: David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian full-service digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book, Smarter Marketer. David has presented at several events, including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and various seminars and in-house sessions. You can follow David on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16
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Play Later Play Later Lists Like LikedWhat makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing. Key Takeaways: Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influence A walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social Proof The 7th principle - Unity: Why bonds formed by shared identity matter today The importance of ethics: Why marketers should use persuasion techniques truthfully and responsibly Influence vs cultural differences: How different regions (e.g., Australia, Asia, Scandinavia) prioritise different principles of influence The rise of AI: How marketers are using AI to apply Cialdini’s principles The science of “pre-suasion” and how setting context before your message boosts effectiveness Real-world examples of effective use of influence and persuasion from brands like Avis, L’Oreal and Best Buy Guest: Dr. Robert Cialdini is a globally renowned psychologist and the bestselling author of Influence: The Psychology of Persuasion , Pre-Suasion , and Yes! . His groundbreaking research on why people say 'yes' has shaped the way professionals across marketing, sales, leadership and behavioral science approach persuasion. He is often referred to as the godfather of influence , and his principles of influence drive ethical influence strategies today. You can follow Dr. Cialdini on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder 37:19
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Play Later Play Later Lists Like LikedWith the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket’s SEO team. Also discussed are the similarities and differences as it relates to SEO and AIO. Whether you're a CMO under pressure to ‘AI everything’ or an in-house marketer navigating new search norms, this is your guide to what’s actually changing and importantly, what is not. Key Takeaways: The current landscape - a reality check on AI traffic and its actual impact on search behaviour How Google remains resilient amid AI growth AI Overviews - What they are and who they impact 6 practical strategies to rank in LLMs that actually work The importance of doing good SEO How to optimise technical SEO Why high-quality content creation matters How to structure for ranking high How to build brand authority How to monitor and adapt to the changing landscape The future - How AI and SEO will change in the next 1-5 years Guest: Joe Alder is the Head of SEO at Rocket, where he leads all SEO services and projects. He has over 8 years of experience in implementing complex SEO campaigns and driving tangible results for B2C, B2B and government organisations. Over the course of his career, he has worked for notable brands such as Amazon, Qudos, P&O Cruises, PE Nation, Fujitsu, and Coates, among others. You can follow Joe on LinkedIn . Access our free webinar with AdNews on AI and SEO in 2025 . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05
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Play Later Play Later Lists Like LikedIn-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or considering switching partners altogether, this episode is for anyone wanting to bridge the in-house/agency gap. Key Takeaways: The top reason agency-client relationships break down: (communication) and how to fix How in-house marketers can improve agency performance through more transparency Why caring (and showing it) really matters to agencies The red flags that indicate when it’s time to walk away from your agency Why investing in building a true partnership with your agency pays off Guest: Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium-sized agencies that has been helping agency owners grow their agencies since the early 90s. Drew’s agency was a member of the organization for years before Drew acquired AMI and began to run it full-time. Drew’s often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read. You can follow Drew on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17
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Play Later Play Later Lists Like LikedPeople don’t buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything. In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing Director at Crown Group - breaks down what actually drives demand in premium categories. Key Takeaways: What sets luxury marketing apart from traditional marketing Why legacy and brand credibility matter more than ever How to genuinely harness scarcity and FOMO without any tricks Why real-world experiences still dominate in luxury and property marketing Using digital, AI and emerging technologies like AR/VR to spark desire Where most marketers get high-end marketing wrong Guest: Giverny Reid is the Director of creative property marketing firm &Only, bringing over 15 years of experience in building and positioning premium brands in the luxury space. Previously, she was the Creative and Marketing Director at Crown Group, where she played a key role in shaping one of Australia’s most recognised luxury property brands. Giverny’s work has earned her recognition across the industry, including being named ‘Marketer of the Year’ by realestate.com.au in 2022. She’s also been a finalist in the B&T Under 30 Awards for Design and has led major brand and event campaigns across Australia. You can follow Giverny on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 84. State of the Pitch 2025 w. Darren Woolley 44:45
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Play Later Play Later Lists Like LikedThe agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3. Darren unpacks the latest State of the Pitch 2025 Report by TrinityP3, revealing why things have actually gotten worse in 2025 - and what both marketers and agencies can do to fix it. Read the State of the Pitch 2025 Report . Key Takeaways: The most common pitch mistakes made by marketers - and how to avoid them Why cost-cutting is undermining agency performance and client outcomes The real-world impact of involving too many agencies in a pitch How AI and automation are being overpromised in the pitch process Effective ideas to create a more respectful, effective and sustainable approach to pitching Guest: Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director. You can follow him on Instagram [@_trinityp3_], LinkedIn , or find out more on his website . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27
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Play Later Play Later Lists Like LikedEmail marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better. Host James Lawrence sits down with Anthony Capano, Regional Director at Intuit Mailchimp, to talk about how email is thriving in Australia, how personalisation and AI are changing the game, and what smart brands are doing to get ahead. Key Takeaways: Why email marketing is far from dead - and what Mailchimp’s intriguing SXSW campaign was really about How Australian brands are achieving some of the world’s highest email open rates The resurgence of email in an era of rising media costs, fragmented attention and zero-click search Why first-party data is becoming a non-negotiable for marketers The role of AI in scaling hyper-personalisation without stretching your team Mailchimp’s evolution: from a simple email tool to an integrated platform with SMS, automation, CRM and 300+ tech integrations How Aussie brands are using Mailchimp to manage their data, run omnichannel campaigns and boost ROI The growing importance of creative and consistency across channels What the future holds for marketing teams using Intuit Mailchimp Guest: Anthony Capano is the Regional Director for Australia and New Zealand at Intuit Mailchimp. With over two decades of leadership experience across global ad tech and martech companies, Anthony has launched international brands into APAC, led localised campaigns for names like Woolworths, Telstra and IKEA, and previously served as Managing Director for North America at Rakuten Advertising. Now back in Australia, Anthony is focused on expanding Mailchimp’s local footprint - building out on-the-ground support, growing strategic partnerships and helping marketers unlock the full power of email and first-party data. You can follow Anthony on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin 51:27
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Play Later Play Later Lists Like LikedDigital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first marketing to future-proof your digital strategy. Key Takeaways: Zero-click searches and AI Search tools - Where is traffic going? The AI hype cycle - Why most marketers are chasing the wrong trends SEO and digital PR strategies - When and why it's vital to invest in PR The hidden challenges of AI data sources and what they mean for marketers How to find and engage your ideal customers through audience research The evolution of social media - How platforms like Facebook, LinkedIn and TikTok are shifting Privacy, data collection and attribution - Why traditional tracking models are failing Brand awareness vs paid advertising - How to strike the right balance Guest: Rand Fishkin is the co-founder and CEO of SparkToro, a leading audience research software company helping brands discover where their target customers engage online. Prior to founding SparkToro, Rand was the co-founder of Moz, where he built one of the most influential SEO communities in the world. He’s also the author of Lost and Founder, a candid look at the startup world and a frequent speaker at global marketing conferences. You can follow Rand on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 81. The Power of Account-Based Marketing w. Paola Piccinno 41:15
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Play Later Play Later Lists Like LikedBroad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program? Host James Lawrence sits down with seasoned ABM strategist Paola Piccinno to unpack the nuances of this powerful marketing approach. Whether you’re considering ABM for the first time or looking to refine your approach, this episode is packed with practical advice, real-world examples and actionable takeaways. Key Takeaways: Paola’s journey - from London to Sydney and her global marketing experience What is ABM and how it differs from traditional B2B marketing and demand generation Common ABM challenges and misconceptions: Lack of ABM maturity in APAC and ANZ Getting buy-in between marketing, sales and the leadership Budget concerns due to the misconception that ABM is expensive The challenge of selecting the right accounts (and the right number of accounts) Creative detachment from the goal of the campaigns Case studies of stand-out ABM campaigns: T-Mobile Batman comic book campaign - Using personalisation to secure a meeting with a CEO Auto Telefonica’s remote control truck - Direct mail tailored to an executive’s interests Adobe’s executive roundtable breakfast - Engaging high-level decision makers without a traditional sales pitch Technology and AI in ABM: opportunities and risks Practical advice for marketers considering ABM Guest: Italian-born, Australia-based Fractional CMO, Paola brings 20+ years of experience leading and executing successful B2B marketing strategies across UK, EMEA and APAC for global brands (from big enterprises, to SMB’s and more recently startups), with a specialisation in strategic Account Based Marketing (ABM). She has helped numerous early-stage as well as established companies achieve significant growth through strategic ABM programs, and she is passionate about sharing her expertise with her international network. Paola currently mentors start-ups for the Techstars accelerator program in Australia, and she is also a post-grad lecturer at the University of the Sunshine Coast and RMIT in international business and digital marketing strategy. You can follow Paola on LinkedIn . You can also visit her website to know more. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21
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Play Later Play Later Lists Like LikedIn marketing, deadlines are relentless and expectations are high. It’s critical to manage stress and make clear-headed decisions under pressure. In this episode of Smarter Marketer, host James Lawrence chats with Dr. Jemma King - founder of BioPsychAnalytics and expert in stress, resilience and high performance. Having worked with elite organisations like the Australian Olympic Swim Team, the Australian Defence Force, McKinsey and Atlassian, Dr.King shares science-backed insights on managing burnout, improving decision-making and optimising sleep for peak performance. Whether you're leading a team, juggling campaigns, or striving for balance in your personal life, this episode will equip you with practical strategies to navigate the pressures of marketing. Key Takeaways: Dr. Jemma King’s journey - How she became a leading expert in stress research and high-performance psychology. Why marketers are under pressure And the need to manage stress for long-term success Science-backed strategies to reduce stress and prevent burnout – Practical techniques used by elite athletes, military personnel and corporate leaders to stay resilient The role of sleep in peak performance - How sleep quality directly impacts decision-making, creativity and overall health. Actionable tips to improve sleep for better health: How to measure sleep quality and its effects on energy and performance. The hidden impact of alcohol on sleep cycles and cognitive function. Simple ways to eliminate sleep-disrupting distractions. How dim lighting before bedtime signals your brain to relax. The science behind a 40-degree hot bath as a sleep aid. How cutting back on sugar can significantly improve sleep quality. Beyond sleep: The next most powerful factors in resilience - regular exercise, a balanced diet, meaningful relationships, fulfilling work and financial stability. Tactical ways to build a stress-resilient life by structuring your day, improving your work environment and developing a low-stress mindset. Decision-making under pressure – How to maintain a clear, strategic mindset in high-stakes situations. Emotional intelligence & AI – The evolving role of AI in helping professionals improve emotional intelligence and make better, more rational decisions. Guest: Dr. Jemma King PhD is the founder of BioPsychAnalytic s, a consultancy that helps companies, teams and individuals reduce stress, avoid burnout and make better decisions under pressure. She focuses on practical strategies to improve team performance and well-being in high-stress environments. Jemma has worked with organisations like the Australian Olympic Swim Team, the Australian Defence Force, McKinsey and Atlassian, among others. You can follow Jemma on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit 48:52
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Play Later Play Later Lists Like LikedIn marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it. Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like default bias and anchoring to your marketing, related ethical considerations and how to draw the line between persuasion and manipulation. Key Takeaways: Dan’s journey - starting Hardhat and his interest in behavioural science Introduction to behavioural science and it’s connection to marketing What are some common behavioural biases you see everyday? -Default bias -Framing -Anchoring -Loss aversion -Effort bias Ethics in persuasion vs manipulation Navigating dark patterns How context impacts perception and shapes biases Essential behavioural science resources for marketers Guest: Dan Monheit is a leader in creative behavioural science. In 2005, he founded Hardhat, a pioneering agency that worked with top brands like Mattel, Bega Dairy, the Victorian Government, Kogan, DocuSign and Afterpay. Under his direction, Hardhat became a go-to agency for brands looking to understand and influence consumer behaviour. In October 2024, Hardhat was acquired by Thinkerbell, where Dan now serves as Chief CX Thinker, applying his expertise to elevate customer experiences through a blend of creativity and behavioural insights. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio 55:10
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Play Later Play Later Lists Like LikedRocket Agency’s top experts and Host James Lawrence discuss what will work in digital marketing in 2025 and how to set yourself up for success with the latest on SEO, digital and creative. Key Takeaways: How to navigate AI Overviews and the impact on paid search and SEO Will ChatGPT replace search engines? How to adapt SEO practices to align with AI-driven algorithms in 2025 How digital marketing roles will remain relevant as we enter the age of AI How to improve the impact of digital ad creative The relevance of low-fidelity video content in B2B and its potential in 2025 Interesting strategies that delivered exceptional results in 2024, and how to advocate for them How to balance investment between brand-building and performance activities How to maintain creativity across campaigns when constrained by budgets and deadlines How often should ad creative be updated to optimise conversions? The most impactful SEO initiative to prioritise in 2025 How to structure and optimise content for SGE’s conversational search approach How Google Ads will evolve in 2025 and whether TikTok is a viable platform for B2B Changes to expect on Meta platforms this year Guests: Joe Alder is an award-winning SEO expert and has driven organic growth for global brands like Amazon, Coca-Cola, ANZ and Dulux through innovative strategies and data-driven insights. With over 20 industry award nominations, Joe is recognised as a leader in the field. You can follow Joe on LinkedIn . Samantha Dodson heads Rocket’s creative wing and brings a wealth of experience, having excelled in both B2B and B2C landscapes for brands including LinkedIn, Adobe, Microsoft and Salesforce, as well as Telstra, WWF, Coca-Cola and KFC. Previously she was the creative lead at BlueMelon and has worked at Ogilvy and DDB. You can follow Sam on LinkedIn . Mariano Di Lascio leads a team of outstanding marketers at Rocket Agency across paid search and paid social channels. Together with the team, he has won some outstanding awards for client campaigns, including Best Integrated Campaign at APAC Search Awards, Best Integration of Search into Cross-Channel Marketing at Search Engine Land Awards and Best Integrated Campaign at Semrush Awards. You can follow Mariano on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
1 From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown 42:24
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Play Later Play Later Lists Like LikedBuilding your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry. Key Takeaways: The importance of marketing yourself to stand out from the crowd What does ‘building your personal brand’ really mean? Picking three elements to curate your personal brand Using your LinkedIn profile effectively to establish yourself in your company and industry The value in transparency and being upfront about your intentions Creating your own short bio and headshot for distribution How to get speaking opportunities Guest: Fleur Brown is a creative entrepreneur who has helped build the profiles of some of the world's most innovative media, technology and entertainment brands, thought leaders and entrepreneurs. Fleur is passionate about helping individuals establish and grow their personal profile and this website is dedicated to that focus. Formerly, Fleur was the Co-Founder and CEO of award-winning PR Agency, Launch Group, the Founder and Executive Producer of the ENTREPRENEURS TV Show on Sky Business News and a Co-Founder of TEDxSydney - one of the world's largest innovation festivals. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 From the Archives: Career Advice From a Global CMO w. Ryan Bonnici 42:52
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Play Later Play Later Lists Like LikedRanked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA. Key Takeaways: What are the benefits of working for a company that is growing quickly? The importance of owning a number/region to develop your career How to gain mentorship and advice from your connections Knowing your worth as you move through your career When is the right time to move companies? Why it’s actually good to talk to your competition Guest: Ryan Bonnici was awarded 26th place on the World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019) and is currently the CMO of Wellhub (formerly Gympass). Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong return-on-marketing-investment and business growth. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox 45:57
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Play Later Play Later Lists Like LikedAJ Wilcox, Founder of B2Linked, has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and more. Key Takeaways: The evolution of LinkedIn ads over the years Effective LinkedIn ads strategies and funnels Lead generation and conversion tactics Thought Leadership ads: A game changer LinkedIn ads vs. other platforms Effective creative for LinkedIn ads Exploring Connected TV ads Advanced targeting techniques The future of LinkedIn ads Guest: AJ Wilcox is the Founder of B2Linked, a LinkedIn Ads-only agency that helps B2B marketers get better results from their LinkedIn campaigns. AJ has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. He is a trusted expert in LinkedIn Ads and has spoken at more than 80 industry events and appeared on over 200 podcasts. You can follow AJ on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 76. Marketing Metrics That Matter: A Conversation w. Taz Bareham 38:27
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Play Later Play Later Lists Like LikedFor marketers in industries with longer or more complex purchase cycles, demonstrating the value of their efforts can be a constant challenge that often impacts budget approvals. In this episode of the Smarter Marketer Podcast, host James Lawrence welcomes back Fractional CMO Taz Bareham for an insightful discussion on marketing measurement, the struggles many marketers face, and practical ways in-house teams can improve their approach to marketing metrics. Key Takeaways: How to understand and contextualise data How to connect marketing to business objectives What leading and lagging indicators are and how to measure them Advice for marketers on data and analytics How to balance brand and performance marketing Common measurement challenges marketers face and how to tackle them Prioritising and tracking metrics that matter Guest: Taz Bareham is a Fractional CMO with over 20 years of experience across B2B, B2C and SaaS. Previously, she was the Head of Brand & Communications at eBay, and CMO at Ansarada, JobAdder, and Rezdy. In addition to her client-side roles, she has worked in strategy & planning roles at agencies like Clemenger & M&C Saatchi. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts 36:58
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Play Later Play Later Lists Like LikedGreat marketing is built on creating memorable experiences, whether through digital advertising or offline interactions. Laura Roberts, MD APAC at global experiential marketing agency INVNT joins Host James Lawrence to talk about how brands can craft comprehensive 360-degree campaigns, leverage social media and influencer events, and develop strategies to engage everyone from Boomers to Gen Alpha. Key Takeaways: Laura’s journey - from Sydney to NYC and into experiential marketing What is experiential marketing? The biggest trends shaping the industry today Future generations: How to craft experiences for Gen Alpha (Gen A) How to implement experiential marketing with a modest budget Examples of successful experiential marketing campaigns - Lamborghini, The Weeknd and more Guest: Laura Roberts is the Managing Director for APAC at INVNT, a leading event marketing and branding agency. With over 20 years of experience in experiential marketing across Australia, New York City, the Middle East, and Singapore, Laura has built a career around creating unforgettable brand experiences. Her impressive portfolio includes pioneering Web3 campaigns with Lamborghini, developing immersive reality platforms for Emirates in partnership with AWS, and launching global brand experiences for legendary artists like The Rolling Stones, The Eagles, and Lenny Kravitz. You can follow Laura on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 74. How to Target Your Audience Online w. David Roberts 44:07
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Play Later Play Later Lists Like LikedThe way that we can target our perfect customers has changed radically, and what worked a few years back is likely to not work today. Large platforms like Google and Meta have changed how they collect audience data, significantly affecting how you reach and engage with your audience. In this episode, Host James Lawrence talks with Rocket Agency's Commercial Director, David Roberts about the recent changes in digital audience targeting and how to connect with your target market effectively. Key Takeaways: The evolution of Google Ads: From search to audience targeting How to leverage Google's data for effective marketing The power of affinity and in-market segments AI-driven targeting in Meta Ads The rise of TikTok Ads How programmatic advertising helps target your digital audience The importance of content marketing in effective audience engagement How connected TV helps with audience targeting B2B and B2C best practices for building and nurturing your audience Guest: David Roberts is the Commercial Director at Rocket. He works closely with both key clients and prospective clients, helping devise tailored solutions for their digital challenges. Dave has been with Rocket since its inception in 2017, and previously spent five years at The Web Showroom, where he gained extensive experience in the CMS and tech space. You can follow David on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder 44:04
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Play Later Play Later Lists Like LikedDespite the buzz around AI search engines, Google isn’t going away anytime soon. Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years, why Google remains relevant today and how in-house marketers can stay ahead of the curve. Key Takeaways: The importance of SEO in 2025 and beyond The latest SEO trends and data insights in Australia Why “the days of manipulating search engines are gone” Key SEO strategies and best practices What is EEAT? The role of digital PR in SEO Why SEO and PPC have a symbiotic relationship The future of SEO: Voice and video search Guest: Joe Alder is the Head of SEO at Rocket, where he leads all SEO services and projects. He has over 8 years of experience in implementing complex SEO campaigns and driving tangible results for B2C, B2B and government organisations.Over the course of his career, he has worked for notable brands such as Amazon, Qudos, P&O Cruises, PE Nation, Fujitsu, and Coates, among others. You can follow Joe on LinkedIn . Find Us Online: More Smarter Marketer episodes: https://rocketagency.com.au/smarter-marketer-podcast James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 72. PR in The Digital Age: From Newsrooms to Influencers w. Andy Scales 36:43
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Play Later Play Later Lists Like LikedNewsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024. Key Takeaways: The current trends in PR How to ideate creative PR campaigns The hallmarks of effective PR articles How PR differs for B2B vs B2C companies The impact of AI on PR Affiliate PR and digital marketing PR + social media - influencer marketing strategies How to measure the success of PR PR mistakes you must avoid Guest: Andy Scales is the Founder and Director at CampaignLab, a PR and brand engagement agency established to help clients join conversations its customers are having. At CampaignLab, Andy has won and worked on accounts for Fiji Airways, Decathlon, Oppo, Love Honey, Fujifilm, Crowne Plaza and Hertz. You can follow him on LinkedIn or visit the CampaignLab website here . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence 32:42
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Play Later Play Later Lists Like Liked“It’s not about finding the best agency - it’s about finding the best agency for you .” With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right fit. Key Takeaways: What ‘the right fit’ means, and why it’s important Signs for evaluating a marketing agency Achieving results: what to (realistically) expect from an agency Staff turnover and its impact Access to senior agency staff Does your agency respect your time? Cultural alignment and trust Why you should seek a proactive agency Guest: David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian full-service digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book, Smarter Marketer. David has presented at several events, including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and various seminars and in-house sessions. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah 36:05
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Play Later Play Later Lists Like Liked2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up for success in 2025. Key Takeaways: Why first-party data is still important, and how to collect and manage it Why SEO and organic still matter in the wake of the AI hype Strategies to tackle privacy updates - now and in 2025 Paid media - new developments across Meta, LinkedIn, YouTube, and Google that marketers need to know Measurement and attribution - can we still do this as effectively as we could before? Guest: Sachin Rajah is the Director of Client Services at full-service digital marketing and creative agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in his career—Sales, general manager, entrepreneur, investor, consultant, writer, trainer, mentor, strategist, SEM/Social/EDM/SEO specialist, and Account Director. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 69. How Marketers Can Run Better Pitches w. Darren Woolley 56:39
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Play Later Play Later Lists Like LikedThe process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the importance of clear objectives and effective feedback. Read the report: The State of the Pitch Guest: Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director. You can follow him on Instagram [@_trinityp3_], LinkedIn , or find out more on his website . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 68. Content Marketing in the Age of AI w. Marcus Sheridan 51:36
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Play Later Play Later Lists Like LikedThe latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,' about how addressing customer concerns and creating relevant content can build trust and drive tangible marketing results. Guest: Described as a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books and publications around the world. Marcus is the author of the best-selling book, ‘They Ask, You Answer’, which has been named “One of the 5 Best Marketing Books of All Time” by Book Authority. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah 34:35
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Play Later Play Later Lists Like LikedSound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even smaller businesses can benefit from defining their brand's sound essence. Guests: Ralph van Dijk and Ramesh Sathiah are the Founders of Resonance Sonic Branding, a Sydney-based specialist sonic branding agency that combines music and marketing to create sonic identities for brands. The agency has worked with renowned brands and crafted sonic identities for Commonwealth Bank, Woolworths, Canva, Toyota, the ADF, and the Australian Open, to name a few. In addition to their roles at Resonance, Ramesh and Ralph extend their expertise to Massive Music, a globally recognised sonic branding agency. Ramesh serves as the Executive Creative Director and Joint Managing Director of Creative Services (APAC), while Ralph is the Director of Music and Brands (APAC). He is also the Founder of specialist radio agency Eardrum. Follow Ralph and Ramesh on LinkedIn. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 66. How To Fix A Failing Campaign w. Sachin Rajah 38:03
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Play Later Play Later Lists Like LikedDiagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveraging AI in ad platforms. Guest: Sachin Rajah is the Director - Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in his career—sales, general manager, entrepreneur, investor, consultant, writer, trainer, mentor, strategist, digital specialist and account director. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin 49:27
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Play Later Play Later Lists Like LikedStrategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency , breaks down lifecycle marketing, offering key insights on leveraging customer data for personalisation. He shares invaluable tips for optimising marketing efforts - from crafting successful campaign strategies and boosting click rates to exploring the untapped potential of direct mail in today's shifting environment. Guest: Joshua Chin is the CEO and Founder of global lifecycle marketing firm Chronos Agency, which has recently expanded to Australia and empowers DTC brands to boost profits through email, SMS, and Mobile Push Marketing. He also hosts the eCommerce Profits Podcast, where he shares insights on scaling business success, and serves as the Marketing and Communications Chair at Entrepreneurs’ Organisation Singapore. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 64. AI in Marketing: Hype vs. Reality w. David Lawrence 44:42
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Play Later Play Later Lists Like LikedBold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of healthy skepticism. He emphasises the importance of marketers staying informed and cutting through the AI hype. Guest: David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian full-service digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book, Smarter Marketer. David has presented at several events, including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and various seminars and in-house sessions. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 63. Project Management for Marketers w. Gavin Watson 32:49
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Play Later Play Later Lists Like LikedCollaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com , reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the Senior Industry Lead Marketing, Creative, Retail and Manufacturing for Asia Pacific and Japan at monday.com. He has over 20 years of experience in tech and marketing and was previously Director of Strategic Partnerships at Outfit.io, Chief Commercial Officer at Automaton and Director Sales and Marketing at WPP, where he excelled in streamlining operations and driving mar-tech innovations. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 62. Measuring the Impact of Your Marketing w. Paul Sinkinson 39:40
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Play Later Play Later Lists Like LikedUnderstanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global marketing consultancy Analytic Partners, which delivers customised analytics that improve sales and marketing ROI. He has over 20 years of marketing analytics experience across many of Australia’s leading brands, and was previously a Partner at the Leading Edge, and Director at Nielsen, to name a few. Related Resources: 20 Insights for 20 Years E-book: https://analyticpartners.com/resources/twenty-insights-ebook/ Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 61. The Importance of First-Party Data w. David Lawrence 30:07
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Play Later Play Later Lists Like LikedGoogle, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with your audience’s needs, and building stronger customer relationships. Guest: David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and a variety of seminars and in-house sessions. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt 42:10
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Play Later Play Later Lists Like LikedFractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt are fractional CMOs with significant marketing experience across different industries and brands. Taz has over 20 years of experience across B2B, B2C and SaaS. Previously, she was the Head of Brand & Communications at eBay, and CMO at Ansarada, JobAdder, and Rezdy. In addition to her client-side roles, she has worked in strategy & planning roles at agencies like Clemenger & M&C Saatchi. Danielle is experienced in marketing across finance, insurance, fintech, and private equity. She has worked at organisations such as Hyperion, ABN Amro, and Macquarie. She has spent much of the past 10 years at BlueChip Communications where she has helped drive strategy for an array of financial services brands. Follow Taz and Danielle on LinkedIn. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith 44:56
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Play Later Play Later Lists Like LikedWith TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social Sandwich and leads strategy across FaceBook, Instagram, Twitter, TikTok, Snapchat, and Twitter (X) for small businesses. Previously, Edwin was the Senior Social Media and YouTube Producer on The Voice Australia, and was also the Senior Social Producer at Network 10. He has also led strategies for the Australasian Survivor, I’m a Celebrity Get Me Out of Here, and 10 Sport. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop 45:49
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Play Later Play Later Lists Like LikedMarketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights the underrepresentation of women and people of colour in agency ownership, and talks about how her online platform MakeLoveNotPorn is breaking barriers and creating a more inclusive, considerate sex culture. Guest: Cindy Gallop is a branding, advertising and marketing expert with over 30 years of industry experience. She launched the US office of ad agency Bartle Bogle Hegarty in New York and was named Advertising Woman of the Year in 2003. She has also been recognised as one of the 15 Most Important Marketing Strategy Thinkers Today by Business Insider. She is the Founder of MakeLoveNotPorn, a platform designed to promote good sexual behaviour. Related Links: Cindy Gallop on the Own It Podcast Invest in MakeLoveNotPorn Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah 15:43
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Play Later Play Later Lists Like LikedGoogle and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest: Sachin Rajar is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in his career—Sales, general manager, entrepreneur, investor, consultant, writer, trainer, mentor, strategist, SEM/Social/EDM/SEO specialist and Account Director. You can follow him on LinkedIn [https://www.linkedin.com/in/sachinrajah/]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys 43:09
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Play Later Play Later Lists Like LikedHubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital. Guest: Kat Warboys is the APAC Marketing Director at HubSpot. Kat is responsible for growing HubSpot’s business in the Asia Pacific region, managing everything from demand generation to sales enablement and customer advocacy. Kat’s personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth. With over 10 years’ experience with Marketing Automation and CRM platforms, Kat’s experience spans across both B2B and B2C organisations. You can follow her on LinkedIn [https://www.linkedin.com/in/katwarboys/?originalSubdomain=au]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 55. How to Find the Right Agency For Your Business w. Drew McLellan 37:21
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Play Later Play Later Lists Like LikedHow do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process. Guest: Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium-sized agencies that has been helping agency owners grow their agencies since the early 90s. Drew’s agency was a member of the organization for years before Drew acquired AMI and began to run it full-time. Drew’s often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” You can view his website [https://www.drewmclellan.com/] or follow him on LinkedIn [https://www.linkedin.com/in/drewmclellan/]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 54. Answering Your Marketing Questions for 2024 w. Kayley Melham 33:17
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Play Later Play Later Lists Like LikedJames Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive podcast for Australian marketers, hosted by Rocket's Co-founder and Director, James Lawrence. Follow her on LinkedIn [https://www.linkedin.com/in/kayley-melham-a36658209/] Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 (Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco 40:53
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Play Later Play Later Lists Like LikedThree agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now. Guest: On the podcast this week we have Co-Founders of branding and content agency Chello; Lindsay Rogers (Managing Director) and Tristan Velasco (Creative Director). Founded in 2014, independent agency Chello has worked on award-winning creative projects for clients including Shopify, Uber Eats, My Muscle Chef, Mirvac, Qudos Bank, PWC, Volkswagen and the Australian Government. You can follow both Lindsay and Tristan on LinkedIn [ https://www.linkedin.com/in/tristan-velasco-043bb016/ ] [ https://www.linkedin.com/in/lindzrogers/ ] or visit the Chello website [ https://www.chello.com.au/ ]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 (Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa 43:48
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Play Later Play Later Lists Like LikedWith organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is Rocket’s Head of SEO. He has been involved in numerous complex SEO campaigns involving global domains, migrations, e-commerce, lead gen, local, technical analysis, link building strategy and content plans. Daniel is a strong marketing professional with a Bachelor of Business and Commerce focused in Marketing and Human Resources from Western Sydney University. You can follow him on LinkedIn [https://www.linkedin.com/in/daniel-costa-52a280150/]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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1 53. How to Start a Podcast w. Kayley Melham 35:38
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Play Later Play Later Lists Like LikedNeed help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive podcast for Australian marketers, hosted by Rocket's Co-founder and Director, James Lawrence. Follow her on LinkedIn [https://www.linkedin.com/in/kayley-melham-a36658209/]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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Smarter Marketer
1 52. What You Need To Know about GA4 w. Sachin Rajah 22:48
22:48 Play Later Play Later Lists Like Liked22:48
Play Later Play Later Lists Like LikedHow does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data. About the Guest: Sachin Rajah is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in his career—Sales, general manager, entrepreneur, investor, consultant, writer, trainer, mentor, strategist, SEM/Social/EDM/SEO specialist and Account Director. You can follow him on LinkedIn [https://www.linkedin.com/in/sachinrajah/]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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Smarter Marketer
1 51. How to Use AI When Copywriting w. Ralph Grayden 31:22
31:22 Play Later Play Later Lists Like Liked31:22
Play Later Play Later Lists Like LikedHow can you use ChatGPT to write a blog? What about advertising copy? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden, CEO and Founder of Sydney-based copywriting agency, Antelope Media, shares how you can integrate AI and machine learning effectively into all of your copywriting tasks. Guest: Ralph Grayden is the owner of Sydney-based copywriting agency, Antelope Media. He is both a journalist and copywriter specialising in financial services, legal and professional services and other complex subjects. Ralph is also the author of Amazon Best Seller, Page Three: A very London story eBook. He writes several popular and practical guides for marketers using AI in copywriting. You can follow him on LinkedIn here [https://www.linkedin.com/in/ralphgrayden/], or read his blog articles here [https://www.antelopemedia.com.au/author/ralph-grayden/]. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…
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