Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on o ...
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Career Growth, Design Thinking, and Strategy Success: Sandeep Nagpal | Icons Behind Brands
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20:56Icons Behind Brands presents an in-depth conversation with Sandeep Nagpal, Vice President of Marketing at Cvent. With over three decades of experience in industry giants like Microsoft, Nokia, SAP, and Tata Communications, Sandeep's insights on innovation and sustainable business practices are invaluable. In this episode, host and editor-in-chief D…
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Ankita Bharadwaj: Navigating the World of Brand & Marketing | Icons Behind Brands
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27:31Join us for an inspiring conversation with Ankita Bharadwaj, Director of Brand & Marketing at The Good Glamm Group. In this episode, Ankita shares her journey, insights, and the strategies behind her success in building and managing a diverse portfolio of brands. From her early days at Marico to her current role leading brands like The Moms Co, Man…
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From Zero-Budget Campaigns to Multi-Million Success: Abhilash Kumar's B2B SaaS Marketing Journey | Icons Behind Brands
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21:12In this insightful episode, Abhilash Kumar, Marketing Head at Amnic and a B2B SaaS marketing expert, shares his inspiring journey from an ambitious teenager dreaming of race cars to an award-winning marketer known for driving zero-budget campaigns to multi-million-dollar success. With nearly a decade of experience in branding, communications, and d…
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Vidyullatha Prakash on B2B Marketing Excellence | Icons Behind Brands
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28:21Join Devleena Neogi on Icons Behind Brands for an insightful conversation with Vidyullatha Prakash, a renowned marketing leader with over 17 years of experience in the B2B tech space. In this episode, Vidyullatha shares her invaluable insights on: Career Journey: Discover how Vidyullatha's early experiences and strategic decisions have shaped her s…
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Madhumita Phukan, Global Marketing Head for AI Businesses at Tech Mahindra | Icons Behind Brands
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20:59Join us for an insightful conversation with Madhumita Phukan, a visionary leader in the world of AI marketing. As the Global Marketing Head for AI Businesses at Tech Mahindra, Madhumita brings over two decades of experience in marketing, PR, and corporate communications. In this episode, we delve into Madhumita's inspiring journey, her strategies f…
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VP & Head of Channel Marketing at Niva Bupa Health Insurance: Pranav Pathak | Icons Behind Brands
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32:31Join Devleena Neogi as she sits down with Pranav S Pathak, a seasoned marketing professional with a wealth of experience in industries like Radio Mirchi, Vodafone, Royal Enfield, and Airtel. In this insightful episode, Pranav shares his journey, insights into the insurance industry, strategies for building strong brand communities, and his leadersh…
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VP & Head of Channel Marketing at Niva Bupa Health Insurance: Pranav S Pathak | Icons Behind Brands
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32:31Join Devleena Neogi as she sits down with Pranav S Pathak, a seasoned marketing professional with a wealth of experience in industries like Radio Mirchi, Vodafone, Royal Enfield, and Airtel. In this insightful episode, Pranav shares his journey, insights into the insurance industry, strategies for building strong brand communities, and his leadersh…
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Discover the Marketing Mastermind Behind India Cements | Icons Behind Brands
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53:43Join us as we sit down with Shashank Singh, Head of Marketing & Channel Growth at The India Cements Ltd., in an exclusive interview. With over 12 years of experience spanning diverse industries, Shashank shares his insights on: Navigating the Building Materials Sector: Learn how Shashank has successfully driven growth and innovation in a competitiv…
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Unlock branding mastery: Innovation, resilience, and leadership: with Nikhil Kant | Icons Behind Brands
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32:49Unleash the power of branding with Nikhil Kant! From auditing numbers to building iconic brands like Coca-Cola and Uber, Nikhil's journey is a masterclass in resilience and innovation. In this episode, we dive deep into his transformative career, the art of understanding consumers, and the secrets to building a powerful brand. Discover how Nikhil i…
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Decoding the FMCG Marketing Game: Arvind Naidu | Icons Behind Brands
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19:35Unveil the secrets to success in the ever-evolving FMCG industry! This episode of Icons Behind Brands features Arvind Naidu, Head of Marketing at KTV Health Food Pvt. Ltd. Arvind's journey from academic excellence (ISB & IIM-A) to leading a marketing powerhouse is truly inspiring. In this episode, you'll learn: Proven strategies for demand planning…
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Uncover branding secrets with Nikhil Kant: innovation, leadership, and insight | Icons Behind Brands
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32:49Unleash the power of branding with Nikhil Kant! From auditing numbers to building iconic brands like Coca-Cola and Uber, Nikhil's journey is a masterclass in resilience and innovation. In this episode, we dive deep into his transformative career, the art of understanding consumers, and the secrets to building a powerful brand. Discover how Nikhil i…
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Elevate Your Marketing Game: Learn from the Experts: Ritu Gupta | Icons Behind Brands
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19:21Welcome to another episode of Icons Behind Brands! In this episode, our host Devleena Neogi sits down with Ritu Gupta. With over 27 years of experience across various industries, including Consumer Products, BFSI, Durables, and IT, Ritu has established herself as a marketing specialist, leader, and mentor. Tune in to this engaging conversation wher…
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Deep Dive Into The Future of Marketing: Kunal Aman | Icons Behind Brands
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26:41Join us for an insightful conversation with Kunal Aman, the Director & Head of Marketing and Communications for SAS India. In this episode, Kunal shares his expert insights on the rapidly evolving marketing landscape. Discover how AI is reshaping the industry and the delicate balance between automation and human connection. Learn about the challeng…
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Buffalo Wild Wings India, Restaurant Marketing Insights: Sameen Hassan | Icons Behind Brands
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20:19Sameen Hassan, Head of Marketing & Communications at Buffalo Wild Wings India, joins Devleena Neogi on Icons Behind Brands! In this episode, you'll hear about: Sameen's path to marketing leadership and his passion for the restaurant industry. The power of storytelling and content marketing for restaurants to connect with customers. The evolution of…
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Future Proofing Marketing Trends and Techs: Richa Khera | Icons Behind Brands
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19:33Welcome to Icons Behind Brands, where we uncover the stories behind the world's leading marketers! In this episode, join host Devleena Neogi as she sits down with Richa Khera, the Global Social Media Director at Schneider Electric. Richa shares her journey through the realms of e-commerce, retail, and AdTech, offering valuable insights into driving…
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Building Powerful Brands: Bhagyashree Rewatkar | Icons Behind Brands
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22:36In this episode of Icons Behind Brands, host Devleena Neogi dives into the world of brand marketing with Bhagyashree Rewatkar, Director Brand Marketing at Zoomcar. Bhagyashree, a creative mastermind with over a decade of experience working with iconic brands like NIVEA, Pepsi, Star TV, and Flipkart, shares her valuable insights on: Building and Sus…
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Decoding the Marketing Maverick: Sakket V Rao | Icons Behind Brands
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20:51Dive deep into the world of branding with Sakket V Rao, Head of Brand and Consumer Engagement at PopSockets In this episode of Icons Behind Brands, Sakket, a marketing leader with over 16 years of experience across health tech, consumer tech, and conglomerates, shares his invaluable insights. Host and Editor-in-Chief Devleena Neogi engages Sakket i…
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Building Purpose-Driven Brands: Dr. Prasun Acharyya | Icons Behind Brands
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25:30Uncover the secrets of building iconic brands with Dr. Prasun Acharyya, the visionary behind Navi, Liberty General Insurance, and Tata-AIA Life Insurance. In this episode of Icons Behind Brands, Dr. Acharyya shares his invaluable insights on leveraging data, crafting compelling brand stories, and fostering long-term customer relationships. With ove…
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From Sales to FMCG Leadership: Sai Mahesh Viswanath | Icons Behind Brands
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22:50Welcome to a compelling episode of Icons Behind Brands, featuring Sai Mahesh Vishwanath, the Marketing Head at Britannia Dairy. Hosted by Devleena Neogi, this episode is a treasure trove of insights into the world of Brand Management and FMCG Marketing. In this episode, Sai Mahesh Vishwanath shares his 16-year journey from his early days in sales a…
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AI & Marketing - Revolutionizing Industries: Farhan Khan | Icons Behind Brands
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18:41In this episode of Icons Behind Brands, Devleena Neogi chats with Farhan Khan, an AI & ML expert trainer with over 18 years of experience. Farhan dives deep into the exciting world of AI and its potential to transform marketing across industries. You'll hear Farhan discuss: His transition from the automotive industry (Honda, Yamaha) to the forefron…
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A Storyteller's Journey on Icons Behind Brands: Deep Ajwani | Icons Behind Brands
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36:31In this episode of Icons Behind Brands, Devleena Neogi dives deep (pun intended!) into the inspiring story of Deep Ajwani, Director at Zomos Infotech and former CMO at udChalo. Deep's journey spans across retail, marketing, e-commerce, and digital transformation. He shares his experiences and insights on a range of topics, including: Personal and p…
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Journey of Entrepreneurship and Marketing: Neil Michael Misquitta | Icons Behind Brands
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30:20Join host Devleena Neogi in an engaging conversation with Neil Michael Misquitta, co-founder of Knowable Minds, on Icons Behind Brands. In this episode, Neil shares his remarkable journey from corporate marketing to entrepreneurship, offering invaluable insights into the ever-evolving landscape of digital marketing. Tune in to discover Neil's exper…
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Marketing Mastery Across Industries: Honey Kumar | Icons Behind Brands
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19:51In this episode of Icons Behind Brands, Devleena Neogi chats with Honey Kumar, Head-Marketing & Communications at Kaara Hotels & Resorts. Honey's career journey is a fascinating exploration across IT services, security, and now, hospitality! You'll discover: Honey's inspiring career path spanning multiple industries. The key strategies Honey uses t…
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The Future of Marketing: Vishal Sharma | Icons Behind Brands
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23:44Join marketing veteran Vishal Sharma, Director of Marketing & Business Development at Leasing Monks, for an insightful conversation with host Devleena Neogi on the Icons Behind Brands podcast! In this episode, Vishal, with over 20 years of experience, dives deep into: The evolving marketing landscape: Explore the future of marketing across industri…
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Growth Marketing Leader at Altimetrik:Twastree Chakravarty | Icons Behind Brands
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24:05In this episode of Icons Behind Brands, Devleena Neogi chats with Twastree Chakravarty, a seasoned B2B marketing leader with over 17 years of experience at renowned companies like PayPal, ANZ, Ogilvy, and Perfect Relations. Tune in to this inspiring conversation as they delve into: Twastree's remarkable journey: Discover the standout experiences th…
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The Future of Real Estate Marketing is Here! | Icons Behind Brands
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16:17Calling all real estate professionals and marketing enthusiasts! The latest episode of Icons Behind Brands is out, and it's a deep dive into the captivating world of real estate marketing with Sumon Das, Head of Marketing at Hiranandani Group. Host Devleena Neogi engages Sumon in a thought-provoking conversation that explores: Sumon's remarkable jo…
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Mastering marketing with ValueFirst: From strategic vision to tech-savvy engagement! | Icons Behind Brands
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19:16Tune in to the latest episode of Icons Behind Brands on Spotify! Join host Devleena Neogi as she engages in a thought-provoking conversation with Shoury Gupta, VP of Marketing at ValueFirst. Explore the dynamic intersection of technology and marketing, gain insights into industry trends, and discover strategies for driving brand growth and innovati…
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Icons Behind Brands: Decoding E-commerce Marketing with Soumitra Choubey
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22:05Hey everyone, I'm thrilled to share the latest episode of Icons Behind Brands! In this insightful conversation, I had the pleasure of hosting Mr. Soumitra Choubey, the Associate Director of Brand Marketing at Meesho. With over 7 years of experience and a diverse background spanning civil engineering, civil services, HR, and marketing leadership, So…
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Transforming marketing & PR, guiding diverse brands, and mentoring future leaders | Icons Behind Brands
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20:23🎤 New Podcast Episode Alert! 🎤 Tune in to Icons Behind Brands as we sit down with Sonica Arora Daniel, Head of Marketing at Stonex India, for a captivating conversation about her 14-year journey of shaping brands and driving impactful campaigns. In this episode, Sonica shares invaluable insights on: - The transformative journey of the marketing & P…
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The Future of Healthcare Marketing is Here! | Icons Behind Brands
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21:14The healthcare sector is on the cusp of a digital revolution, and MarTech is Heading the charge! We're excited to share the full episode of our conversation with Rahul Poddar, MarTech Lead at Narayana Health and a marketing veteran with experience at BYJU'S, Airtel, Ola, and DIAGEO India. Hosted by Devleena Neogi, this episode dives deep into the c…
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Dive Deep into Marketing Mastery with Rekha Sahay
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19:41Unleash the marketing genius within! This episode of Icons Behind Brands features the inspiring Rekha Sahay, Head of Marketing & Communications at Sasken Technologies Limited. Rekha's extensive experience across IT/ITes, Telecom, Pharmaceuticals, and more has equipped her to craft data-driven marketing strategies that drive real business growth. Jo…
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Unveiling the Future of Professional Services Marketing: A Glimpse into our Talk with Rati Acharya | Icons Behind Brands
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20:43Get ready to dive deep into the evolving world of B2B and B2G marketing with Rati Acharya, Head of Marketing at Mazars India, on Icons Behind Brands! In this exclusive teaser, we explore the transformative impact of digitalization on professional services marketing. Rati, a seasoned marketing leader with over 20 years of experience, shares her insi…
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Steel Industry Leadership: Ashit Patni's Vision for Success | Icons behind brands
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18:27Dive deep into the world of steel with Ashit Patni, the strategic powerhouse behind ESL Steel Limited's growth. For over 15 years, Ashit has served as both Chief Marketing Officer and Chief Raw Material Officer, wielding his unparalleled expertise to navigate the complexities of the iron and steel industry. In this insightful conversation with Devl…
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Mastering Marketing: Insights from Tech Industry Titan Aditya Sharma
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16:23Devleena Neogi chats with marketing guru Aditya Sharma, a 20+ year veteran who's driven strategies for TCS, Infosys, and Wipro. Now leading marketing at L&T Technology Services, Aditya shares his expertise in digital marketing, brand building, and stakeholder engagement. Learn from this marketing maestro's journey, how he tackles the AI-powered dig…
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Unveiling the Brand Mastery with Head of Brand Marketing | Insights from Suheil Mohan
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25:17une in to the latest episode of Icons Behind Brands on Spotify! Join host Devleena Neogi and special guest Suheil Mohan, Head of Brand Marketing at Ninjacart, as they dive deep into the world of brand marketing. Explore Suheil's journey through online education, gaming, and more, and gain exclusive insights into the strategies shaping his approach …
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Emerging Trends in Organic Marketing with Infidigit
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20:37Tune in to "Infidigit's Kaushal Thakkar talks SEO, automation, and the future of organic marketing" for an exclusive conversation with Kaushal Thakkar, the Founder & Managing Director of Infidigit, renowned for pioneering strategies in SEO and tech marketing. With over two decades of experience, Kaushal delves into the evolving landscape of organic…
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Branding brilliance from a master: Icons Behind Brands with Tathagat Jena
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20:37I'm so excited to finally share the full conversation with marketing guru Tathagat Jena, Head of Marketing, DTC & Ecom at HMD Global (NOKIA), on Icons Behind Brands! Tathagat's 25+ years of experience across industries like Automobile, Telecom, Fast Food, and Mobile Handsets are pure gold! In this episode, we explore: The art of adaptation: How to …
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Icons Behind Brands: Unveiling Marketing Mastery with Karun Thareja
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15:12Welcome to Icons Behind Brands, the podcast where we uncover the stories and strategies behind the world's most influential brands. I'm your host, Devleena Neogi, and in today's episode, we have the privilege of sitting down with Karun Thareja, the Head of Marketing & Product at Faircent.com. Karun's journey is a testament to the power of innovatio…
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The Marketing Masterclass with Binit Kumar is Here!
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21:35The wait is over, marketing mavericks! We're thrilled to share the full episode of Icons Behind Brands featuring Binit Kumar, Category Head for Oral Care at Dabur, a powerhouse FMCG brand with a whopping ₹1600 Cr division! Binit's an award-winning marketing leader with over 14 years of experience at top FMCG companies like Zydus Wellness, P&G, and …
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Redefining Brand Narratives: Insights from Aradhika S. Mehta
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27:32Welcome to Icons Behind Brands! Join us for an exclusive interview with Aradhika S. Mehta, Founder/Chief Strategy Officer of Brand Architects, as she shares her two decades of expertise in the marketing realm. Aradhika has been instrumental in shaping the strategies of fashion giants like Levi’s, Nike, and Lenskart.com, and her innovative approache…
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Unveiling the Digital Marketing Trailblazer: Insights from Sidharth Elwadhi
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26:03Join us for an exclusive interview with Sidharth Elwadhi, a seasoned expert with over 15 years of experience in the dynamic world of online commerce. From his beginnings at Rutgers University to his impactful roles at industry giants like Amazon and Flipkart, Sidharth's journey is nothing short of inspiring. In this video, we delve into Sidharth's …
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From Journalism to Brand Brilliance: Tara Kapur's Marketing Odyssey
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25:14Welcome to Icons Behind Brands! In this episode, we delve into the remarkable journey of Tara Kapur, a visionary marketer shaping the landscape of media and entertainment. From her beginnings at The Times Group to her impactful roles at Netflix, Vice Media, and Duolingo, Tara's story is one of dynamic career transitions and unparalleled success. As…
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Excitel Broadband CMO Aditya Jain Unveils Marketing Mastery!
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19:47Tune in as Devleena Neogi hosts an enlightening interview with Aditya Jain, a seasoned marketing expert with over 13 years of experience in brand management across diverse sectors like healthcare, tobacco, and internet. As the Chief Marketing Officer at Excitel Broadband, Aditya is shaping India's most dynamic internet brand, orchestrating innovati…
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Beyond Boundaries: Anirban Guha on Global Campaign Success
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19:28Dive into the world of strategic marketing with Anirban Guha, Associate Director of Marketing at Cigniti Technologies Ltd., as he shares over 15 years of expertise in driving global campaign successes. In this episode of Icons Behind Brands, hosted by Devleena Neogi, Anirban unveils the art of successful marketing through a holistic skill set and s…
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Marketing Maestro: Unraveling Success with Savijeet Singh
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16:11Join host Devleena Neogi in "Marketing Maestro: Unraveling Success with Savijeet Singh" as she delves into an insightful conversation with Savijeet Singh, Director of Marketing at Silvermine Group. With a wealth of experience spanning e-commerce, AI-based SaaS/PaaS, FMCG, and more, Savijeet shares invaluable insights, including: Diverse industry ex…
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Charu Malhotra, Chief Brand officer: Unveiling the Minds Shaping the Future of Branding
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18:24Welcome to Icons Behind Brands, the podcast where we unravel the minds of influential figures shaping the future of branding. Join us on a journey into the heart of brand evolution, marketing innovation, and consumer insights with some of the most brilliant minds in the industry. Hosted by Devleena Neogi, Editor in Chief of Icons Behind Brands, eac…
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Exploring the Marketing Landscape with Monalisa Mandal, VP Marketing (Fever FM)
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26:39Embark on a captivating journey through the marketing realm with "Exploring the Marketing Landscape with Monalisa Mandal," featuring the esteemed Vice President of Marketing at Fever FM, Monalisa Mandal. With an illustrious 17-year career, Monalisa has left an indelible impression on the industry, crafting impactful campaigns and mastering digital …
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Hygiene & Marketing: Breaking Barriers with Anika Malik Wadhera
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24:29Step into the world of "Hygiene & Marketing: Breaking Barriers with Anika Malik Wadhera" where host Devleena Neogi uncovers the secrets to success with Anika Malik Wadhera, Head of Marketing at Sirona Hygiene Pvt Ltd. With over 12 years of experience, Anika is a beacon of expertise in digital strategy and brand management. Discover: · Anika's trail…
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Real Estate Branding Secrets Discussed By CSO | CMO Mr. Bhavik Bhandari
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30:08Dive into Real Estate & Branding with Ashwin Sheth's CMO This episode features Bhavik Bhandari, CMO of Ashwin Sheth Group, a real estate leader with 20+ years of experience. Join Devleena Neogi as they explore Bhandari's journey and gain insights on: Industry trends & expert advice Building a brand for your development Adapting to a changing real e…
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Hyatt Hotel's Marketing Strategies By Malvika Mathur
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22:42"Unlocking Hospitality Success: Inside Hyatt Hotels with Marketing Maven Malvika Mathur" Join host Devleena Neogi in an engaging conversation with industry luminary Malvika Mathur, Marketing Head at Hyatt Hotels. With a decade of experience spanning top-tier brands, including The Leela Palaces, Mathur shares invaluable insights into the ever-evolvi…
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