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From Zero-Budget Campaigns to Multi-Million Success: Abhilash Kumar's B2B SaaS Marketing Journey | Icons Behind Brands
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In this insightful episode, Abhilash Kumar, Marketing Head at Amnic and a B2B SaaS marketing expert, shares his inspiring journey from an ambitious teenager dreaming of race cars to an award-winning marketer known for driving zero-budget campaigns to multi-million-dollar success. With nearly a decade of experience in branding, communications, and demand generation, Abhilash reveals how his data-driven approach fuels growth marketing.
Join host Devleena Neogi as they discuss the future of B2B SaaS marketing, the impact of data-driven strategies on ROI, and how Abhilash continues to learn something new every day. He also shares his expertise on navigating IT and SaaS industry challenges and leading cross-functional teams to success. This episode is packed with actionable insights for anyone looking to master B2B marketing in the SaaS landscape.
Tune in to explore the strategies that helped Abhilash turn marketing ideas into monumental successes!
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