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Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.
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This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding th ...
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The Brand Edit

Debra K Menke

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Welcome to The Brand Edit —where beauty meets brains and business gets a glow-up! ✨ Blending decades of sales and marketing, with fresh, AI-powered strategies, Deb offers strategies for med spa owners and aesthetic entrepreneurs - helping them stand out from the 'sea of same' - and lead their market. From social media hacks to branding magic and the latest tech tools (hello, AI!), every episode is packed with fun, fresh insights. Whether you’re here to refresh your brand, architect your imag ...
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Welcome to MediSpa Media, the ultimate podcast for all things Med Spa Marketing & Advertising! Join us as we dive deep into the dynamic world of medical spa promotion, exploring innovative strategies, effective campaigns, and industry trends to elevate your Med Spa business. Whether you're a seasoned practitioner or just starting in the aesthetics industry, our episodes cover a range of topics designed to help you thrive in the competitive landscape of medical aesthetics. From social media t ...
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The Plan B CRNA Podcast presented by On Call Capital is a show that highlights CRNAs and other healthcare providers who are finding success outside of their traditional anesthesia careers. Through real experiences and stories, we explore various side hustles and mindset topics with the goal of helping listeners choose their best lifestyle. Who is this show for? Well, the show is aimed at Advanced Practice Nurses (APRNs, Nurse Anesthesiologists, Nurse Practitioners, Clinical Nurse Specialists ...
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 7 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host …
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Are you treating your med spa marketing as an expense instead of an investment? That mindset could be holding you back from real growth and profitability. In…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleStruggling to get results from your Facebook and Instagram ads? You’re not alone, and the problem isn’t always the platform. In this video, we break down the 9 …
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas stop running body sculpting ads too soon - not because they aren’t working, but because they don’t understand what the real ROI looks like. In thi…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth,…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, an…
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Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead o…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merl…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve …
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Groupon has long been a go-to strategy for attracting new clients to med spas, but does it still work in 2025? While it can drive traffic, the real question is…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & ef…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Branding is one of the most misunderstood concepts in Med Spa marketing. Many think it’s just about logos and aesthetics, but true branding is what sets you ap…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth. If you're ready to implement more efficient & effective marketing strategies for your practic…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-In this video, we dive into Google search data to analyze the current Med Spa market trends and how consumer interest in popular treatments like Botox, laser h…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule- Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host o…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-In this video, I break down the reality behind patient guarantees in Med Spa marketing and why they might not be the best strategy for your business. While the…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)- Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)- Brooke Harper and Michelle Plotke of Port St. Lucie Medi…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Courtney Wa…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your me…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry.If you’re looking to build a strong, ethical, and talented provider team…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-p…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing.On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient co…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about...-…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing.On this episode, we talk about...- How to improve Facebook and Instagram ads for med spas- Tips to cut your cost per le…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part se…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about...- How to make your social media content more engaging- Building a strong community around your brand- Creative…
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule--MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky …
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/). On this episode, we talk about...-Unique and helpful hiring advice for med spas-Tips for better consultations in your med spa-…
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AI is everywhere – it’s on our phones, it’s in our cars, and it’s definitely having an affect on how customers find your business online. On this episode of Small Business Small Talk, hosts Ian Messinger and Lauren Schenk discuss the growing power of AI with Hibu's Chief Information Officer Ira Klein and Senior Project Manager Gretchen Ast. They ta…
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Do you have a comment about this topic... Send us a Text Message. Click here RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law fi…
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Do you have a comment about this topic... Send us a Text Message. Click here Audrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitude & Flow® Process, which fus…
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Say hello! We love fan mail. 🩷 Description: Having trouble keeping your books full? No stress—this episode of Brandedit.ai has got you covered! Deb’s dropping the ultimate playbook to help you elevate your aesthetics business, attract loyal clients, and fill your schedule with ease. If you’re ready to ditch the hustle for bookings and start owning …
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Say hello! We love fan mail. 🩷 In this heartfelt bonus episode of BrandEdit.ai, I’m sharing something incredibly special—an unscripted, raw interview recorded in 2015 with my dad, Denis Menke, a former Major League Baseball player and coach. With a career spanning 40 years, Denis played for iconic teams like the Atlanta Braves, Houston Astros, and …
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Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, Debra K. Menke breaks down how med spa owners can leverage AI-powered email marketing to drive client bookings, boost engagement, and turn leads into loyal customers. From personalized email campaigns to automating follow-ups, Debra shares the must-know strategies that will take your e…
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Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, we’re diving into the power of Artificial Intelligence to help you create buzz-worthy press releases that make your med spa or esthetic practice stand out. Whether you’re launching a new treatment, hosting an event, or looking to boost your brand’s visibility, AI tools like ChatGPT can…
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Say hello! We love fan mail. 🩷 Episode 2: How to Use AI to Boost Your Med Spa’s Content Marketing In this episode of BrandEdit.ai, host Debra K. Menke reveals how med spa owners can harness the power of AI to streamline their content marketing and stand out in a highly competitive industry. Learn how to craft killer ChatGPT prompts to generate high…
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Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, host Debra K. Menke dives into how med spas can stand out in a crowded market where everyone’s offering the same treatments. From using AI-powered strategies to crafting unique client experiences, Debra shares her insider tips and tricks from 30+ years in the aesthetics industry. Plus,…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growt…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annua…
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Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual…
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and …
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical fact…
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Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results pag…
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Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients. RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaig…
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Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so…
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Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? C…
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