Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insi ...
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276. Can You Make Money from Writing a Book?
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13:06Want the truth about making money as an author in the online course world? It's not what you think! 🚀 Thinking of writing a book to grow your online course business? Before you block off three months to write your masterpiece, listen to this episode. I'm breaking down the real ways course creators profit (or don't) from publishing books. Spoiler al…
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275. Launch Ads Bombed? Here's Your Unconventional Comeback Plan
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33:06Had a launch that completely tanked? Before you burn it all down and book that one-way ticket to Bali, this is your rescue plan. 🚀 Even the most profitable course creators have launches that flop (I share my own $30K faceplant). But the secret to building a Freedom Empire isn't avoiding failure - it's knowing exactly how to analyze what went wrong …
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274. 3 x Your Webinar Sales with This Checklist
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32:20Ready to triple your webinar sales without spending more on ads or working harder? 🚀 Discover my proven webinar conversion checklist that transforms passive viewers into eager buyers. Most course creators focus only on content, but the real magic happens in optimizing critical conversion points throughout your webinar funnel. I'm sharing exactly ho…
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273. How to Build a Highly Engaged Community with Bri Leever
1:11:38
1:11:38
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1:11:38Ready to discover why some online course creators build profitable businesses in months while others get stuck in a cycle of failed launches? 🚀 The difference between consistently profitable course creators and those working 70-hour weeks with little to show for it isn't about list size or ad budgets. It's about having a proven marketing system tha…
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272. The $2Mil Problem They Didn't See Coming
24:43
24:43
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24:43Are you unknowingly setting your online course business up for the $2 million plateau? 🚀 If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: s…
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271. Split Tests That Double Your Launch Revenue
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28:30
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28:30Ready to double your course launch revenue with a few simple tweaks? 🚀 Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and 7-figure clients to dramatically increase launch revenue without adding more work. Discover how one client doubled her webinar reg…
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270. Launch Team Essentials: Who You Need at Each Stage
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1:04:16Ready to build your dream launch team without wasting thousands on the wrong hires? 🚀 Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you need at each revenue stage based on what's worked for hundreds of successful course creators. Whether you're DIYing your first launc…
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269. Is Your Launch Really Ready for Evergreen? Here's How to Tell
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24:08Ready to Turn Your Launch Into an Evergreen Money Machine? Here's When You Know It's Time 🚀 Ever launched your online course multiple times but still feel trapped on the launch hamster wheel? In this value-packed episode, I reveal the exact metrics that signal your launch is truly ready for evergreen automation. Most course creators jump too early …
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268. I Closed My Membership to Build Something Better (Here's What)
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22:28Ready to discover why letting go of your successful offers might be the key to building something even better? 🚀 Sometimes our biggest business breakthroughs come not from fixing what's broken, but from releasing what's merely "good enough" to make space for something truly aligned. In this vulnerable episode, I'm sharing why I closed my profitable…
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267. Under 1K Subscribers? You Can Still Crush Your Launch
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23:26
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23:26Ready to crush your course launch with a tiny email list? Your small audience might be your secret weapon! 🚀 Forget what you've heard about needing thousands of subscribers before launching your online course. In this episode, I reveal why a warm audience of less than 1K subscribers can actually convert BETTER than massive cold lists. I break down …
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266. Why You Should Delete Email Subscribers (Yes, Really)
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32:26Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀 Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed m…
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265. Double the Offers, Not the Burnout: My Stacked Launch Plan
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22:50
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22:50Ready to double your launch revenue without doubling your workload? My stacked launch strategy is about to change your entire business. 🚀 Are you noticing engaged audience members who consume all your free content but never buy? You might be sitting on a goldmine without realizing it. In this episode, I reveal how offering a deeper, premium tier al…
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264. Will Your Business Still Work Next Year? Let’s Talk
41:46
41:46
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41:46Is your online course business one algorithm change away from disaster? 🚀 What if Facebook or Instagram disappeared tomorrow? Would your business survive? Most course creators build their businesses on platforms they don't control, leaving them vulnerable to algorithm updates, iOS changes, and the whims of tech billionaires. In this episode, I reve…
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263. The Boring Systems That Give Me 10x More Freedom
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50:39Feeling like everything in your online course business grinds to a halt without you? Time to implement boring systems that create extraordinary freedom! 🚀 Is your calendar packed with meetings while actual work gets pushed to evenings? Are you drowning in team questions and repetitive tasks that anyone could handle? You're the bottleneck in your bu…
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262. From Booked Out to CEO: How I Grew My Agency
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29:16
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29:16Ready to transform your service business from constant hustle to high-value strategic partnership clients can't live without? 🚀 In this episode, I reveal exactly how I evolved my ads agency from undercharging and overworking to highly sought-after consulting, working only with people I love while delivering better results for clients. Whether you'r…
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261. How to Say No Without Feeling Like a Jerk
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53:51
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53:51Ready to unlock new levels of energy and growth by mastering the art of saying no to the wrong things? 🚀 As course creators, we often end up trapped in perpetual yes-mode, leaving us feeling overwhelmed and chronically behind. But what if the key to building your freedom empire isn't saying yes to more things, but strategically saying no? In this e…
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260. The 5-Email Welcome Series That Converts Like Crazy
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26:18Turn cold subscribers into eager buyers with a simple 5-email welcome sequence that works while you sleep! 🚀 Your subscribers are most engaged right after downloading your lead magnet - that's your golden opportunity! But most course creators either bombard them with everything at once or disappear entirely. Neither works. I'm sharing the exact 5-e…
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259. Still Feel Like an Imposter? Here’s How to Step Up
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44:58
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44:58Is imposter syndrome keeping you stuck in endless learning mode instead of launching your online course? 🚀 That nagging feeling of not being "expert enough" isn't a sign you're unqualified - it's evidence you're growing! In this episode, I'm sharing my journey from feeling like a complete fraud in my early business days to building a 7-figure compa…
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258. Course, Coaching, or Membership? Pick the One That Sells
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35:36Ready to end the "courses vs. coaching vs. memberships" debate once and for all? 🚀 Feeling stuck between creating a course, starting a coaching program, or launching a membership? Stop second-guessing and start selling! In this episode, I'll show you how to choose the business model that your audience actually wants to buy. You'll discover the four…
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257. My Top 3 Takeaways from Alt Summit (Real Talk)
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40:58
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40:58Is building your online course business leaving you feeling isolated and burnt out? Discover my top 3 mindset shifts from Alt Summit that completely transformed how I approach business, marketing, and self-care. 🚀 After years of pandemic isolation and recovering from burnout, I discovered that sometimes the best ROI isn't measured in dollars. Learn…
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256. The Quiz vs PDF Throwdown: What Actually Works
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17:27
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17:27Ready to stop wasting time on ineffective lead magnets and finally build an email list that converts? 🚀 After spending over $2 million on Facebook ads testing both quizzes and PDFs for online course creators, I'm revealing the unfiltered truth about what actually works. Spoiler alert: the format isn't what makes or breaks your lead magnet success! …
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255. Lead Magnets That Actually Make You Money
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25:56
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25:56Ready to transform your lead magnets from list-building tools into actual money-making assets? 🚀 Stop creating lead magnets that collect digital dust! Discover why your freebies aren't just about growing your email list – they're the first chapter in your customer's success story and a critical piece of your sales process. In this value-packed epis…
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254. Quit Your 9-5 Without Going Broke (Here's How)
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31:28Ready to ditch your 9-5 without draining your savings? Learn exactly how successful course creators transition to full-time entrepreneurship without the financial panic. In this value-packed episode, I'm sharing my raw journey from corporate employee to profitable online business owner - including the $40K debt mistake I made the first time around.…
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253. From Service Provider to Course Creator Without Losing Your Mind
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27:07
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27:07Ready to transition from service provider to course creator without burning out or sacrificing your income? 🚀 Trying to build a course while maintaining your service business feels like an entrepreneurial Jenga tower ready to collapse! In this episode, I'm sharing my hard-won framework for successfully making the transition without the overwhelm. A…
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252. The Psychology Behind Pricing That Sells (It's Not What You Think)
28:45
28:45
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28:45Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) 🚀 Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely. In this ep…
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Ready to transform your Meta ads strategy with a surprising lesson from a zookeeper? 🚀 Discover why your Facebook ads aren't converting and how you're accidentally violating psychological trust barriers with your audience. In this episode, I reveal how Desmond Morris's "12 Stages of Intimacy" perfectly explains why your marketing feels pushy and ho…
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250. Do Both: The No-BS Guide to Courses and Coaching
34:48
34:48
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34:48Ready to stop choosing between courses and coaching and finally create a business model that gives you true freedom? 🚀 Struggling to decide between the leverage of courses and the premium pricing of coaching? Good news - you don't have to choose! After 10 years working with online course creators, I've discovered that the most successful business o…
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249. Data vs Your Gut: Which One Should You Trust?
51:56
51:56
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51:56Ever made a business decision that cost you big time because you "went with your gut"? Here's how to never make that expensive mistake again! 🚀 A $100K+ mistake taught me the hard way when to trust my instincts and when to dig into the data. In this episode, I'm sharing exactly how to balance intuition with analytics so you can make confident decis…
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Ready to transform your overcomplicated funnel into a revenue-generating machine that actually works? 🚀 Tired of adding more tactics, more upsells, and more retargeting sequences only to see the same disappointing results? After helping hundreds of course creators build profitable funnels, I'm sharing the surprising truth: the most successful funne…
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247. High-Ticket Offer Magic: Price It Once, Sell It Right
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34:17
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34:17Ready to transform your underpriced course into a premium offer that attracts high-paying dream clients? 🚀 Tired of second-guessing your worth and leaving money on the table with your online course pricing? In this episode, Salome reveals the exact framework for positioning your expertise at premium prices - without the guilt or imposter syndrome h…
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246. 5 Hidden Revenue Streams That Give You More Freedom
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24:26Ready to unlock hidden revenue streams in your online course business without working harder? 🚀 Tired of constantly creating new offers and launching yourself into exhaustion? In this value-packed episode, discover five proven ways to generate more income by strategically expanding what's already working in your business. Perfect for course creator…
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245. Launch Planning That's Not a Pain in the A$$
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41:55
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41:55Ready to break free from launch chaos and create a strategic plan that actually works? 🚀 Tired of burning out your team (and yourself) with constant launching? In this episode, I'm sharing the exact framework I've learned from working with hundreds of 6 and 7-figure course creators to create a launch calendar that brings in consistent revenue witho…
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244. Fast Profits From Slow Growth: The Strategy You Didn’t See Coming
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33:50
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33:50Ready to transform your online course business with a counterintuitive strategy that almost no one is talking about? 🚀 Tired of the constant hustle of launching, creating endless lead magnets, and feeling like you're always racing to the next big thing? In this episode, I'm pulling back the curtain on my own business transformation and revealing wh…
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243. How to Triple Cold Traffic Conversions in 7 Days
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35:16
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35:16Ready to transform your "meh" marketing into messages that make your ideal customers stop scrolling and say "yes"? 🚀 Tired of watching potential customers devour your free content but disappear when it's time to buy? In this episode, I'm sharing my proven 7-day framework that helps course creators like you create magnetic messaging that actually co…
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242. Why Making Less Money Helped Me Scale Faster
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24:03
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24:03Feeling pressured to constantly scale up your online course business? Here's why scaling back might be your secret weapon to sustainable success! 🚀 Ever wonder if other successful course creators struggle with tough decisions and setbacks? In this raw and honest episode, I'm sharing how intentionally making less money in 2024 actually put me in a s…
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241. 3 Steps to Predictable, Recurring Revenue
28:37
28:37
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28:37Ready to transform your online course from a roller coaster of income into a predictable revenue machine? 🚀 Tired of the exhausting social media hamster wheel and inconsistent launch results? In this value-packed episode, I'm challenging everything you've been taught about growing your courses business online. You'll discover why that "post-every-d…
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240. The Dream State Strategy: Irresistible Ads That Sell
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20:25Want to know why some Meta ads get all the engagement while others get lost in the scroll? 🚀 Tired of trying to be the polished expert in your ads? In this game-changing episode, discover the Dream State Strategy - a simple but powerful approach to creating Meta ads that make your ideal customers stop dead in their tracks. Perfect for course creato…
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239. Why Hot Leads Ignore Your Ads—Here’s the Fix
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20:17
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20:17Ready to turn those "I love your free content" fans into actual paying customers? 🚀 Tired of hearing "it's not the right time" from your warmest leads? Here's the truth: it's not your course that's the problem, and it's not your ads either. There's actually fascinating psychology behind why your most engaged email subscribers might be scrolling pas…
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238. The Friday CEO Schedule: Work Less, Achieve More
19:32
19:32
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19:32Ready to break free from the "5 AM CEO Club" and discover when you ACTUALLY do your best work? 🚀 Tired of forcing yourself into someone else's ideal schedule while juggling an online course business and family life? In this candid episode, I'm sharing my controversial approach to productivity that helps me run a thriving business while staying pres…
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237. Not Ready for Ads? Take This 5-Min Assessment
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21:33
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21:33Wondering if you're actually ready to start running Facebook ads? This 5-minute assessment will tell you exactly where you stand! 🚀 Tired of watching your ad spend disappear with no results? You might be jumping in too soon. Or maybe you're waiting too long and burning out on organic content? Let's fix that today! I'm sharing the exact signs that t…
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236. 3 Ad Metrics You Must Master for Profits in 2025
20:29
20:29
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20:29Tired of throwing money at Facebook and Instagram ads without knowing if they're really working? 🚀 Most ads managers are giving course creators the wrong metrics to track! In this episode, Salome breaks down the only three numbers you actually need to master for profitable ads in 2025 (and why ROAS isn't one of them). Perfect for course creators wh…
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235. 5 AI Lead Gen Hacks That Actually Close Deals
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41:27
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41:27Ready to transform your lead generation using AI? 🚀 When Salome analyzed her agency's sales data using AI, she discovered that focusing on just ONE specific number could double her client base. In this episode, she's sharing 5 powerful AI hacks that will help you attract better quality leads and close more deals. If you're an agency owner, ads mana…
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234. 1-Day AI System: 30 Days of Content in 8 Hours
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30:41Ready to transform your content creation from exhausting to effortless? I'm sharing my exact system for creating a month's worth of content in just 8 hours using AI! 🚀 Want to know how I went from spending endless hours on content creation to having a streamlined system that preserves my authentic voice? In this game-changing episode, I'm pulling b…
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233. Evergreen Webinars: Why 2–5% Conversions Mean You’re Winning
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17:06Turn Your Evergreen Webinar Into a Predictable Profit Machine in 2024! 🚀 Tired of feeling disappointed by your evergreen webinar conversion rates? In this game-changing episode, I'm revealing why those "low" 2-5% conversions might actually be your golden ticket to sustainable growth and consistent revenue. Get ready to completely shift how you thin…
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232. From Cold to Sold: The Proven Buyer Blueprint
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33:30
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33:30Struggling to turn your expertise into consistent course sales? Discover the proven blueprint that transforms complete strangers into excited customers! 🚀 Tired of pouring your heart into courses that aren't selling? In this episode, I'm sharing the exact system that bridges the gap between your expertise and your future customers. You'll learn how…
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231. Why Your Dream Customers Can’t Find You—Fix It Today
33:20
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33:20Ready to turn your crickets into consistent course sales? Discover why your dream customers can't find you (and how to fix it today)! 🚀 Tired of pouring your heart into creating the "perfect" online course only to hear crickets when you launch? In this episode, I'm sharing why your expertise alone isn't enough to attract paying customers and the ex…
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230. $10K Months: The Exact Framework That Works
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28:44Ready to stop throwing spaghetti at the wall and start creating consistent $10K months in your course business? 🚀 Tired of recording podcasts during soccer practice and writing emails after bedtime? In this episode, Salome breaks down the exact 5-phase framework that's helped hundreds of course creators transform sporadic sales into predictable fiv…
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229. Meta Ads 2025: 3 Changes That Will Make or Break You
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48:23
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48:23Ready to crack the code on Meta ads without feeling like you're playing pin the tail on the donkey with your budget? 🚀 Meta's AI changes are coming in hot for 2025, and most course creators are running around like headless chickens trying to figure it out. But here's the thing - you don't need a crystal ball to prepare your ads for success. In this…
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228. AI Said I Was Selling the Wrong Thing—And It Was Right
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36:10
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36:10🚀 What if AI could reveal the real reason your course isn't selling? In this episode, I share how AI uncovered a major blindspot in my marketing that changed everything. When I thought I knew exactly what my audience wanted, artificial intelligence showed me something completely different. This discovery transformed how I position my offers and cou…
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227. The Nutrition Hack That Doubled My Focus Overnight
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32:51Ready to discover the one nutrition hack that transformed my mental clarity and business focus faster than any productivity tool? 🚀 As course creators, we're often told to try meditation, exercise, or the latest productivity app to maintain our edge. But what if the solution to better focus and reduced anxiety was sitting on your plate? After years…
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